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what is nap syndication? - how and why it helps

Ever tried searching for a pizza place and ended up calling a laundry service? If you have, then you know the importance of accurate online information. This is where NAP syndication comes into play, especially for home service companies. It's more than just a nap; it’s the lifeline of your local online presence!

what is nap syndication?

nap syndication

NAP stands for Name, Address, and Phone number, the three pillars of local business online identity. Think of it as the digital equivalent of your business's fingerprint. It's crucial that your NAP is as consistent across the internet as socks in a drawer after laundry day – matching and in order! Inconsistent NAP information across various platforms can confuse not just potential customers, but also search engines, leading them to think your business has multiple identities.


In the realm of local SEO, NAP is like the secret sauce in your grandma's recipe – essential but often overlooked. When your business's NAP is consistent across directories, websites, and social media, search engines reward you. They start recognizing your business as a reliable entity, boosting your rankings in local search results. Imagine being the first plumbing service that pops up when someone’s basement is flooding – that’s the power of NAP!

NAP Syndication with online reviews is unbeatable

Think of NAP and online reviews as the powerful pair driving local SEO success. Reviews act as your enthusiastic fans, and NAP guarantees they are rooting for you in the correct arena. Favorable reviews boost your business's trustworthiness, and a uniform NAP ensures these reviews lead clients straight to your doorstep. Imagine having a billboard adorned with glowing testimonials, but it only works if everyone knows where to find it!

When every business listing online has the same information; business hours, services, categories, days off, the same wording, you will gain more leads. Google will see your newfound management of your business online digital marketing and reviews and they will reward you with higher Google Map rankings.

NAP Syndication takeaways

Do you need help with NAP?



We offer full marketing services which NAP is a cornerstone. Join us for a FREE marketing audit where we go over how we can help, your projected growth, and our pricing for month to month services.

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