choosing the right company name and domain

If you're starting a new local business, the biggest decision you have besides whether there is room in the market for another company like yours, is your name and domain. If you choose the wrong name and domain, you could set your company back years of local SEO work. Let's look at how to properly find a great name that will help you grow market share in as little 6 months time.

are you going to be local or regional?

If you don't plan on taking clients beyond a 15-mile radius, putting your city's name in your business name is a great move. It will help you rank faster for local near me searches and is easier to help you grow that city's market share.

However, if you have bigger plans, say 15-60 mile service areas, then you want a name that still fits the industry but doesn't mention a single city name at all. 

find the domain first!

The first thing you want to do is make sure your name and domain are available. You don't want your business name to be close to another company who's already in the market.

Go to google and type in your industry followed by the city you work in. For example, this is the search for "hvac reno." Go do it now!

Now write down all the names and click to their website. Next, copy their website domain and paste that in to your spreadsheet.

choosing the right domain

Here are few easy tips to finding the right domain name

GoDaddy is notorious for selling your domain if miss a payment. We also suggest squarespace to all our customers. From there you can also add Google Workspace and setup your email as an all-in-one package.

Where to buy a domain

In the search queue just type in your city name and your industry again. Browse through all the options and find the domain that is the shortest and ends oin .com but also has .net and .org available. The next step is why to do this.

How to Search

You don't want a competitor buying and taking away business, so buy the .com domain, the .net domain, and the .org domain. They are only $12-$15 per year per domain. Safeguard your company.

Buy all the like domains

now buy the business email associated with the domain

Never confused people by buying a domain like www.renoplumbers.com and then having an email of fred@renoplumbr.com. It's unprofessional, looks phishy, and you're likely to have issues with responses. Just make the email and domain match. That's why we told you to buy a domain with a short URL.

Now go and make the purchase for Google Workspace and buy two emails; info@ and your firstname@. These are really important. Why? Because you are a just starting out but you want to hide the business owner email for now.  Every marketing agency is going to hit you up and if you list your email on line, you'll be flooded with spam.

Whether you're a traveler for pleasure, for business, or relocating to a very wet and rain city, we hope that you realize that there are big benefits to certain industries and activities while others it hinders considerably. Make sure you use our checklist to pack everything you need.

If you are a home service company in a wet city and need marketing assistance please contact us today.

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