10 reasons to hire a blogger

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You can't always sell, you have to nurture people online and show your expertise and authority in what you are talking about. Many people want the guides, tips and tricks, like this blog first. If you invest time and money, or just money in a blogger, you can build traffic, authority, and bring people who are on the fence about hiring you or calling you into the prospect stage.

1. Expertise is shown in blogging

Expertise in Content Creation Blogging is not just about stringing words together; it's about crafting compelling narratives that resonate with your audience. Professional bloggers possess the expertise to create content that is informative, engaging, and relevant to your industry. Their ability to research, structure, and present ideas effectively can help establish your business as a trusted source of information.

2. Blogs and updates show you keep up with the latest trends

Consistent and Fresh Content Maintaining a consistent flow of fresh content is essential for retaining and attracting online visitors. Bloggers can develop an editorial calendar that ensures a steady stream of articles, keeping your website active and current. Regular updates can improve your search engine rankings and contribute to higher organic traffic.

3. You can always sell, to improve SEO you need "informational content"

SEO Optimization Search engine optimization (SEO) is crucial for boosting your online visibility. Bloggers are well-versed in incorporating relevant keywords, optimizing meta descriptions, and crafting high-quality backlinks, all of which can enhance your website's ranking on search engine results pages.

4. Audience Engagement from resharing your blogs

Audience Engagement Interacting with your audience is key to building brand loyalty. Bloggers excel at fostering engagement through comment responses and social media interactions. By humanizing your brand and addressing customer concerns, bloggers can create a sense of community around your business.

5. Show your experience and authority on a specific topic like "blogging"

Showcasing Industry Authority A well-informed blogger can position your business as an industry authority. By producing insightful content that addresses industry trends, challenges, and innovations, bloggers can help establish your brand as a go-to resource for industry knowledge.

6. Driving website traffic and nurturing your readers



Driving Traffic and Lead Generation Compelling blog posts can be shared across various platforms, driving traffic back to your website. Additionally, bloggers can create content that prompts readers to take action, such as signing up for newsletters or downloading resources, contributing to lead-generation efforts.

7. Blogging series give A/B testing on paid ads

Creating a blog series will allow you to see if your topic is loved by your local and/or national audience over the period of 3-6 months. If you're getting hundreds of page views, a few subscribers, and your posting the blog link to your social profiles at the same time, you can gauge if the content and topic is worth a higher priced Facebook or LinkedIn or Google Ad. Test the waters before jumping in on big paid ad budgets.

8. Most of your competitors don't blog and they lose 100s if not 1000s of site visits

Staying Ahead of Competitors In a competitive market, differentiation is key. A skilled blogger can help you stand out by highlighting your unique selling points, sharing success stories, and creating content that resonates with your target audience's pain points and aspirations.

9. Long term ROI

It is must easier to rank a blog than an sales or service page because it's informational. When that page collects authority and visits over time, it elevates your entire website as a whole. Authority of a website is one of the key aspects of ranking your sites search rankings in the eyes of Google.

10. It's relatively easy and cost effective

Blogs don't need the immense amount of design as a sales page does and thus a blog can cost from $99 - $499 dependent on who you hire. Using AI content writers, blogs can be outlined and written in 1-2 hours, edited and optimized in 1-2 hours and live in a single day. If it's too much work for you, or too technical just hire us or a local blog writer and get the blog live today. In the proceeding months you'll see traffic increases.

Do you need help?

Blogging is one our talents and part of our monthly marketing services. Contact us today and we'll find out about you, your goals, and if we're a good fit for future marketing growth.

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