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Our gutter clients were nice enough to sit down with us and give their advice on how to maximize gutter profits so that companies in other states struggling to compete with national brands could go from competing to dominating in as little as 6-9 months.
You can dominate all markets at the same time unless you have endless marketing and employees that service those leads. So pick a gutter lane! Ask yourself these questions:
If you are getting shingle roof gutter installations, that's great, your marketing and referrals should double down on shingle roof gutter installation and shingle roof gutter guards. Secondly, you can work a partnership with a small shingle roofer and together you can refer clients to one another. Build your customers, build your network and grow.
If you're a master at gaining gutter guards and/or gutter cleaning, your overall revenues will be lower but your profitability much higher. It's a catch 22, right? So why even compete with gutter installations. Why not just add gutter sealing and repairs. You can dominate the Yelp market and Next Door with this approach.
Whether you perform gutter installations, gutter cleaning, or both, gutter guards are a 20-year investment by homeowners that are easy to install and a bigger one-time payout. There are a lot of different kinds of gutter guards out there, but our Client's Green Gutter Screens is by far the most durable and cost effective for both you and your customers. By adding Gutter Guards you could gain $2,000 to $4,000 per client. Multiply that by 2-5 clients a month and you're adding significant revenues and profits. Interested in Gutter Guards, click here.
Here are the top 3 reasons to use a Drone for sales, estimates, marketing, and operations:
Before and after videos of the home you installed gutters with or cleaned is a great way to show the entire home's look and feel before and after you help them.
By using a drone to go up on a roof you can quickly look at roof slope, damages to roofs and gutters, and plot your course of action without stepping a foot on a bad roof and falling into the garage!
While you are filming your before and after, get a sneak peak at other homes and see their gutter needs. Once you're done with the current job, knock on some doors.
Imagine a homeowner seeing that you use state of the art technology, avoiding risk, and getting the job done faster. You just upped your gutter game.
Check on your work, check on employees, and even load up the drone with a hammer or tools to bring down to other personnel. The usages are endless.
This might seem "out there", but a lot of homeowners have gardens right? Why not create a full water drainage system that stores water for their vegetable garden and secures the safety of their foundation. By running the downspout into a near water jug you make the green thumbs happy and the survivalists happy too. Plus, you get to charge for the extra linear feet of the downspout. Bet you didn't see that one coming did ya?
Build a simple system to where you can quickly train and test your gutter team members on the types of gutters in the market, which you install, which you carry in stock versus those you have to buy and wait for, what colors of gutters you provide, how the machines work and get them certified to use them, your cities you service, and then how to gain referrals from their personal network. The faster the company grows and the more involved they are the higher the employee retention will be.
You can drastically reduce your marketing spend by having your employees help you gain 5-star reviews with amazing customer service and guttering skills. Build a plan like the one down below to incentivize them to help grow the company.
Goal or Job | Your Payout |
---|---|
Gutter Installation | $250 |
Gutter Guard | $150 |
#1 Producer | $250 |
10 Gutter Installs in a Year | $1,000 |
Refer Gutterer for Hire | $250 after 6 months |
QuickBooks is a great way to track financials but to manage clients, it sucks. Now imagine your team having an iPad onsite going through checklists, getting reviews, recording information, collecting full payment with a single click and even getting referrals.
Imagine if your clients could get estimates and invoices via text or email, they could log into your site and book future maintenance needs or upgrades like additional gutters or gutter guards. All of this is possible with our CRM. If you would like a full demo, we'd be happy to present you with one.
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Do you need help?
If you're in need of marketing services mentioned above, please contact us today and we'll perform a FREE marketing audit, give you the strategy, and go over the likelihood of a 20-40x marketing ROI within six months.
About Us
Talents Into Profits (TIP) is a full-service, affordable, and fast local business marketing agency. TIP was created because agencies failed us for 20 years. We spent the last 10 years learning everything we could about marketing; Websites, Website SEO, Local SEO, Online Reviews and Reputation Management, Paid Advertising, Online Listings, Graphic Design, Branding, and CRM systems. By investing in AI resources we've been able to now offer full-service marketing for your local business or E-commerce for $1,000 to $10,000 instead of 2 or 3 times the price of our competitors.
Phone: 775-235-2343
Email: info@talentsintoprofits.com
Talents Into Profits LLC