Homeowners want to feel safe. If you don’t show proof of a license or insurance on your website , online profiles, proposals, and agreements, you stand to lose 25% of all potential leads. 

Almost 96% of homeowners now use the internet to find roofing services. They check reviews, photos, and your business address before calling. If your competitor has a real office or warehouse, they took the time to upload photos of their warehouse and vehicles, and you didn't, they’ll likely win the lead.

To truly dominate your local roofing market, you have to show up online for every type of roofing service. That means ranking for shingle, tile, flat and torch-down systems, and coping work — across residential homes, commercial properties, and even ADUs.

You don’t have to take every single job, but you need to be the #1–#3 listing for all of them. When homeowners or property managers search, your business should be the one that comes up first. From there, you can decide which projects are the right fit while keeping competitors locked out of the leads.

Many roofing contractors subcontract more than half their jobs. But when a homeowner hires “ABC Roofing” and “Bud’s Crew” shows up, it creates confusion. Customers often don’t know who if your insurance truly covers their work, or whom to leave a review for, and you risk losing both referrals and repeat work.

Having your own employees helps avoid this problem. A trained in-house crew lets you maintain the highest level of professionalism, safety, and compliance on every project. Homeowners see consistent uniforms, company trucks, and clear accountability — all of which build trust and lead to stronger reviews.

Homeowners hate delays. If your crew has to wait days for shingles or supplies, trust starts to slip and jobs drag on. Keeping materials in stock avoids those headaches and keeps projects moving.

Buying shingles and supplies in bulk can also cut your costs by 10–30%, depending on supplier and volume. And when you can show homeowners your own warehouse or yard — with real photos and videos of the materials ready to go — it builds trust and shows you’re a professional operation.

We’ve audited 150+ roofing markets, and most territories show about 3,000 searches every month across residential and commercial services. On the residential side, jobs usually bring in $2,500–$10,000 per project, while commercial roofing jobs often range from $10,000 to $50,000.

That means the opportunity in your territory is worth millions each month. To see where you stand, divide your company’s monthly revenue by that number — the result shows your true market share and how much your competitors are taking.

When your roofing business ranks in the top 3 results, 88% of homeowners who see you will call within 24 hours. To earn those spots, you need strong rankings on Google Maps, website SEO, and solid reviews to back it up. Once you’re established, AI platforms and ChatGPT start highlighting you too — they tend to amplify businesses already winning in traditional SEO and who have the most consistent and/or most online reviews across multiple platforms.

Start by seeing how many reviews your top 3 roofing competitors have. To compete, you’ll want at least 60–75% of the #1 company’s review volume. Then figure out how many reviews you need to get each month to catch up.

Once you’re moving, respond to every review (positive or negative), dispute any false ones, make sure all your business profiles can actually accept reviews, and use QR cards so customers can leave feedback instantly.

To rank in the top 3, your Google Business Profile has to be completely filled out. Start by examining the current top 3 roofing companies in your area — mirror their categories, service offerings, and product listings. Then go a step further by listing even more services than they do (flat roofs, tile, shingle, ADU roofing, etc.). Make sure your descriptions use natural keywords, highlight your highest-profit cities, and upload real photos.

Don’t forget Bing Places — give it the same attention so you don’t miss homeowners who search outside Google.

Google and Bing don’t just look at your website and Google Business Profile to decide rankings. They check 55–70 directory listings (Yelp, BBB, Houzz, Angi, Nextdoor, etc.) to verify your data. If your name, address, phone (NAP) or website don’t match exactly across those profiles, you lose trust with both search engines and homeowners.

Businesses with accurate, consistent listings are more likely to rank higher and attract more leads. In fact, 80% of consumers lose trust when they see incorrect or inconsistent business information online.

Installs average $2K–$10K, so distance is worth it. City-specific install pages are key to ranking and converting. 

Then on your breaks or before leaving use your flyers, door knockers, and referrals to get the neighbors and friends to agree to the next job. Turn a $2,000 job into $6,000 or more!

Gutter Screens are not just $1k - $5k, they are faster and easier than a gutter removal and replacement. You'll have more time to knock additional homes and offer screens or even cleanings to home owners in the same neighbors. 

Because gutter cleanings and repairs usually only bring in $150 - $500 depending on the home, its best to keep your marketing and services within a 5-mile reach. Additionally, remember that cleanings can be provided by handymen and pressure washing companies who will want to stay really localized. 

By bundling your gutter cleaning, roof cleaning, solar panel cleaning, and gutter inspection as a 3-4 times a year at $500 or more a pop, you both make good money and prep them for a future full gutter replacement.

The human attention span is 8 seconds, but most websites take 3-5 seconds to load. That's too long to get buy-in. We build them to load in 1-2 seconds. 

Every page should target one keyword and one service. When you lump everything onto one page, you lose out on 300–700 extra visits a month. Creating dedicated pages for gutter installs, seamless gutters, screens, or HOA gutters helps each page rank 45% faster and pull in more qualified leads.

Most gutter websites get about 10 city page requests per month. Each city has its own “near me” traffic, and by creating one city page per service, you capture those leads and reach page 1 faster. City pages also link back to your main service pages and Google Business Profile, building stronger internal SEO that improves rankings — and generates leads — even more quickly.

Over 50–60% of all website traffic now comes from mobile devices. If you have too many images on your mobile version of your website it will be too slow and people are going to bounce at 80-95% of the time before calling you. The solution is building your site for all three platforms — desktop, mobile, and tablet — so it loads fast, functions cleanly, and converts no matter where customers find you.

Your gutter site must be fast, secure, and compliant. Hosting keeps pages quick, SSL protects data (and boosts rankings), and ADA/privacy compliance avoids lawsuits. TIP includes all three by default, so you can focus on jobs, not tech issues.

Most gutter companies skip the “boring” pages, but they build trust and boost SEO. A gallery page with real project photos proves your quality and keeps visitors engaged. A 404 page keeps lost visitors from bouncing to competitors. And privacy policies and terms act as trust signals for Google while assuring homeowners their information is safe. Together, these overlooked pages can make the difference between ranking higher or losing both trust and leads.

Case Study: AD Green Gutters has seen 25 leads from their gallery page from January 1st to September 1st of this year.

Every time a customer, friend, or family member engages with your post, it spreads across their network, putting your work in front of new homeowners. The more authentic your posts, the bigger the ripple effect.

Showcase your jobs with photos and videos of installations, gutter guards, or before-and-after cleanings. Add location hashtags (#ConcordGutters, #BayAreaRoofing) and links back to your city landing pages. This connects Facebook engagement directly to SEO traffic and leads.

Download the Facebook and Messenger apps so you can instantly reply to inquiries. Homeowners expect fast responses — even a 10-minute delay can cost you a lead. Turning on notifications ensures you don’t miss sales conversations, quote requests, or reviews.

Don't guess what ad will work!

After 20-30 posts, find the posts that got the greatest views, reach, and engagement, then boost it for $100-$500 to your most profitable cities.

Through our CSO marketing program, clients simply take before and after photos, text them to us with the city they serviced, and we handle all the Facebook SEO optimization, posting, and reporting.

You are not posting content or images on LinkedIn for small residential jobs. You want to target business managers, owners, and look for those big $15,000 to $150,000 deals. 

Use your personal profile to provide outreach to first have your potential business to business new customers to follow your page. Don't cold call them! This way they see your job site pictures and culture, build trust and they will contact you if they need you or tell others about you.

Global Gutters has used LinkedIn to help them grow their contractor referrals and market towards HOAs.

By acknowledging new hires, anniversaries, and birthday call-outs, you're building a LinkedIn business profile that showcaes employees come first. 

You don't have to pay LinkedIn to post a job, but it's worth it. You can simply create a post on LinkedIn and ask all friends and employees share the post. You'll reach 1000s of people in days.

Start filming video when you arrive to any job sites as your "before" moment and post as a short, "stay tuned for the lunch time walkthrough."

Then film mid-progress and final results, all as short videos. Then you could even combine them as one long project.

• New jobs (any type)
• Gutter types
• Gutter colors
• Gutter Screens
• Gutter scams

Literally anything about the gutter industry. Just pick up that phone and start telling the world!

YouTube isn’t just for views — it’s for conversions. Add:

• Clickable CTAs (end screens, pop-ups) linking to your website or a quote form.
• Pinned comments with your phone number and “Book your gutter service today.”
• Video descriptions with a strong first line CTA (since most people don’t expand the description).
• Cross-promote your videos by embedding them on your city landing pages and blogs — this boosts both SEO and trust.

Listen, going viral isn't likely, but it happens occasionally. The key to YouTube is to keep producing content regularly, like every 1-2 weeks, and see what the audience enjoys. Then, focus on doing more videos similar to the ones people liked.

Customers want recognition and search engines want to see your active on profiles. So within 4-8 business hours, respond to all online reviews using their name and thanking them for allowing you to help them. And if they didn't state what services you provided, you should state them as well.

It’s not just about Google Reviews anymore. AI tools like ChatGPT and Perplexity, along with Apple Maps, Bing, and even Google’s own search results, now factor in reviews from all platforms — Yelp, Facebook, Nextdoor, and industry sites. That means a 5-star on Yelp can help you rank higher on Google, and a Facebook review can show up when someone asks an AI, “Who’s the best gutter company near me?” The more consistent 5-star reviews you have across different platforms, the stronger your reputation looks everywhere online.

We design QR code business cards that link straight to your Google Review page. Hand one over when the job is done — customers scan, tap, and leave a review in under a minute. No typing, no searching, no excuses.

Set the expectation upfront. At the beginning of the job, let the homeowner know you’ll ask for a quick review when you’re done. Keep it simple: “We rely on reviews to keep growing — if we earn 5 stars today, would you mind leaving us one?” This plants the seed early, makes the ask natural, and almost always increases follow-through.

Don’t disappear once the job starts. Send quick updates with photos, text messages, or emails through your CRM so the homeowner feels informed every step of the way. Simple check-ins like “Here’s your gutters halfway cleaned” or “We’ll be done in 30 minutes” show professionalism and build trust. When customers feel cared for during the job, they’re far more likely to leave a detailed 5-star review at the end.

Before packing up, do a quick walkthrough with the homeowner. Show them the finished gutters, highlight any repairs you handled, and ask if they’re 100% satisfied. Once they confirm, hand them your review card or QR code and say: “If we’ve earned 5 stars, we’d love for you to share it right now.” Ending every job this way locks in trust, closes the loop, and makes it effortless for customers to leave a glowing review on the spot.

Not every customer will leave a review right away — but that doesn’t mean they won’t. Build a simple follow-up system:

• 30 days: Call to check in and ask if everything is holding up well. If they’re happy, text or email them your Google Review link.
• 90 days: Another quick call — remind them you’re still here if they need gutter cleaning or repairs. Again, if satisfied, send the review link.
• 6 months: Reach out before the next season change. A friendly check-in plus a review reminder often works best here.

These touchpoints show you care long after the job and give multiple chances to secure that 5-star review without feeling pushy.

Character reviews focus on your honesty, professionalism, and reliability — and they don’t even have to come from paying customers. A neighbor, vendor, or referral partner can vouch for your integrity. These reviews help Google and AI see you as trustworthy, which boosts rankings and convinces homeowners to call. Ask people to share how you treat others, not just the job itself.

1. Roofers
2. Metal Roofers
3. Landscapers
4. General Contractors
5. Restoration
6. Painters
7. Concrete
8. HVAC

Don’t spread yourself too thin. Aim to build strong relationships with just two contractors in each trade — like roofing, painting, and landscaping. This keeps the partnership simple and ensures referrals go both ways without confusion.

If you're working with 8 different industries, that could be 16 companies looking out for you!

Referrals work best when the rules are clear. Decide upfront if you’ll pay a flat fee ($100–$300 per gutter job) or swap referrals back and forth. Having a standard agreement avoids awkward conversations and builds long-term trust.