25% of homeowners say they won’t hire you if you don’t have a license and the proper insurance. Without licenses and insurance, search engines are less likely to place you in the top 3, and AI platforms like ChatGPT simply echo those results. That means you lose visibility everywhere at once.

63.6% of consumers say they check your online reviews, business address, and photos before calling you. You can have the best gutter vehice setup but if your competitor has a warehouse and you have a picture of your Uncles backyard ADU, you're going lose. 

Our gutter clients gained over 100 new leads annually after they added "tile roof gutters" to their services. When they included tile remediation, their new annual leads increased to over $200,000. 

Do contractors subcontract 60% of the work? Yes. But homeowners get confused. They hired ABC Gutters, but Bud’s Gutters showed up. Do they have the still licenses? Who receives the review and referral? Don’t be the norm, win the job, do the work, get the review and referral.

Buying aluminum in bulk cuts per-unit costs, locks in pricing before spikes, and avoids wasted supplier trips. With aluminum costs swinging up to 20% per quarter, bulk buying protects profits and reduces delays so jobs finish on time. Even better, keeping inventory onsite lets you film video walkthroughs, send real-time photos, and showcase your warehouse as a marketing tool that builds homeowner trust.

The first step is understanding who the keyword attracts — residential homeowners, commercial property managers, or both. The dropdown in the guide lets you filter by customer type so you can instantly see which keywords match your ideal project base. “Residential” terms often convert faster but have smaller average tickets, while “commercial” phrases like “apartment complex gutter installation” bring higher-value leads but require a longer sales cycle. Selecting ‘both’ helps you uncover overlap opportunities where one optimized page can capture both audiences efficiently.

Next, choose the service type that best matches what you sell — install, screens, repair, or cleaning. Each category represents a different buyer mindset and revenue potential. For example, “gutter installation” keywords target new system buyers, while “gutter cleaning near me” focuses on quick-turn jobs that can lead to upsells. In the spreadsheet, you can apply multiple selections to see how one city or county performs across all services, helping you plan which pages deserve the most SEO attention or ad budget.

This dropdown reveals which jobs actually make you money. Not all leads are equal — a $3,000 install or $2,000 screen job produces far more ROI than a $250 repair. Use this section to set a minimum project value so you can focus your SEO around profitable keywords rather than time-wasting low-ticket work. The downloadable guide already filters keywords by average ticket range, showing which terms are worth targeting based on potential revenue and customer intent.

We use small, medium, big, in our keyword planner, but you can also elect to put actual dollar amounts if you wish to do so.

Every gutter company has a service radius — and Google’s local algorithm rewards accuracy. This dropdown helps you identify which 1-way distance (5–50 miles) makes sense for each keyword. You might target “gutter installation in City A” within 10 miles but “gutter screen replacement in City B” within 30 miles if job sizes justify the drive. By filtering your keywords based on drive time and profitability, you’ll know exactly which cities deserve their own landing pages and which aren’t worth optimizing for.

Keyword volume tells you how many people search that phrase each month in your county. Ideally, you’re targeting keywords with 30–200+ monthly searches — enough activity to make it worth your effort, but not so broad that you’re buried by competition. Generally speaking, the higher the search volume, the higher the keyword difficulty, since more businesses are chasing those same clicks.

In your first few months, it’s smarter to start with low-volume terms (10–30 searches per month). These are easier to rank for and can bring in real leads faster, helping you establish trust and authority in Google’s eyes. Once those smaller wins start producing results, you can layer in new content, target higher-volume phrases, and climb toward the top 1–3 spots for your most valuable search terms over time.

Finally, the difficulty score tells you how hard it will be to rank in the top three spots on Google Maps and Search. The dropdown color codes difficulty from easiest (0–15) to hardest (65+), so you can quickly spot quick-win opportunities. For new or smaller companies, aim for easy to medium difficulty ranges to secure leads faster. Over time, you can expand into harder terms once your site builds authority. The downloadable guide makes this strategy simple by pre-ranking keywords across all difficulty levels.

We’ve audited 150+ gutter markets, and most have around 3,000 searches each month. With jobs averaging $2K–$4K, that’s $750K–$1.5M in yearly opportunity. Divide your monthly revenue by that number to see your market share — and what competitors are taking.

88% of homeowners who find you in the top 3 call within 24 hours. To earn those spots, you need top 3 rankings in local maps and website SEO, backed by strong reviews. Once you’re established, AI overviews and ChatGPT start showcasing you too — they amplify businesses already winning in traditional SEO.

Start by checking how many reviews your top 3 competitors have. To compete, you’ll need to reach at least 60–75% of the reviews of the #1 company. From there, calculate how many reviews per month it will take to close that gap. Then, keep building momentum: respond to every review, dispute false ones, make sure all your profiles are able to receive reviews, and use QR cards so customers can leave feedback instantly.

To rank in the top 3, your Google Business Profile must be fully built out. Start by studying the current top 3 gutter companies in maps — match their categories, services, and products, then go further by adding more than they list. Be sure to highlight your highest-profit cities, upload real photos, and keep descriptions keyword-rich but natural. Bing Places needs the same treatment to capture homeowners searching outside Google.

Google and Bing use more than your website and GBP to decide rankings. They cross-check 55–70 local listings — directories like Yelp, Angi, Nextdoor, BBB, and Houzz — to see if your business information is consistent everywhere. If your name, address, phone (NAP syndication), or website don’t match across these profiles, you lose trust with both search engines and homeowners. Businesses with complete and consistent listings are 70% more likely to attract local leads.

Installs average $2K–$10K, so distance is worth it. City-specific install pages are key to ranking and converting. 

Then on your breaks or before leaving use your flyers, door knockers, and referrals to get the neighbors and friends to agree to the next job. Turn a $2,000 job into $6,000 or more!

Gutter Screens are not just $1k - $5k, they are faster and easier than a gutter removal and replacement. You'll have more time to knock additional homes and offer screens or even cleanings to home owners in the same neighbors. 

Because gutter cleanings and repairs usually only bring in $150 - $500 depending on the home, its best to keep your marketing and services within a 5-mile reach. Additionally, remember that cleanings can be provided by handymen and pressure washing companies who will want to stay really localized. 

By bundling your gutter cleaning, roof cleaning, solar panel cleaning, and gutter inspection as a 3-4 times a year at $500 or more a pop, you both make good money and prep them for a future full gutter replacement.

The human attention span is 8 seconds, but most websites take 3-5 seconds to load. That's too long to get buy-in. We build them to load in 1-2 seconds. 

Every page should target one keyword and one service. When you lump everything onto one page, you lose out on 300–700 extra visits a month. Creating dedicated pages for gutter installs, seamless gutters, screens, or HOA gutters helps each page rank 45% faster and pull in more qualified leads.

Most gutter websites get about 10 city page requests per month. Each city has its own “near me” traffic, and by creating one city page per service, you capture those leads and reach page 1 faster. City pages also link back to your main service pages and Google Business Profile, building stronger internal SEO that improves rankings — and generates leads — even more quickly.

Over 50–60% of all website traffic now comes from mobile devices. If you have too many images on your mobile version of your website it will be too slow and people are going to bounce at 80-95% of the time before calling you. The solution is building your site for all three platforms — desktop, mobile, and tablet — so it loads fast, functions cleanly, and converts no matter where customers find you.

Your gutter site must be fast, secure, and compliant. Hosting keeps pages quick, SSL protects data (and boosts rankings), and ADA/privacy compliance avoids lawsuits. TIP includes all three by default, so you can focus on jobs, not tech issues.

Most gutter companies skip the “boring” pages, but they build trust and boost SEO. A gallery page with real project photos proves your quality and keeps visitors engaged. A 404 page keeps lost visitors from bouncing to competitors. And privacy policies and terms act as trust signals for Google while assuring homeowners their information is safe. Together, these overlooked pages can make the difference between ranking higher or losing both trust and leads.

Case Study: AD Green Gutters has seen 25 leads from their gallery page from January 1st to September 1st of this year.

Every time a customer, friend, or family member engages with your post, it spreads across their network, putting your work in front of new homeowners. The more authentic your posts, the bigger the ripple effect.

Showcase your jobs with photos and videos of installations, gutter guards, or before-and-after cleanings. Add location hashtags (#ConcordGutters, #BayAreaRoofing) and links back to your city landing pages. This connects Facebook engagement directly to SEO traffic and leads.

Download the Facebook and Messenger apps so you can instantly reply to inquiries. Homeowners expect fast responses — even a 10-minute delay can cost you a lead. Turning on notifications ensures you don’t miss sales conversations, quote requests, or reviews.

Don't guess what ad will work!

After 20-30 posts, find the posts that got the greatest views, reach, and engagement, then boost it for $100-$500 to your most profitable cities.

Through our CSO marketing program, clients simply take before and after photos, text them to us with the city they serviced, and we handle all the Facebook SEO optimization, posting, and reporting.

You are not posting content or images on LinkedIn for small residential jobs. You want to target business managers, owners, and look for those big $15,000 to $150,000 deals. 

Use your personal profile to provide outreach to first have your potential business to business new customers to follow your page. Don't cold call them! This way they see your job site pictures and culture, build trust and they will contact you if they need you or tell others about you.

Global Gutters has used LinkedIn to help them grow their contractor referrals and market towards HOAs.

By acknowledging new hires, anniversaries, and birthday call-outs, you're building a LinkedIn business profile that showcaes employees come first. 

You don't have to pay LinkedIn to post a job, but it's worth it. You can simply create a post on LinkedIn and ask all friends and employees share the post. You'll reach 1000s of people in days.

Start filming video when you arrive to any job sites as your "before" moment and post as a short, "stay tuned for the lunch time walkthrough."

Then film mid-progress and final results, all as short videos. Then you could even combine them as one long project.

• New jobs (any type)
• Gutter types
• Gutter colors
• Gutter Screens
• Gutter scams

Literally anything about the gutter industry. Just pick up that phone and start telling the world!

YouTube isn’t just for views — it’s for conversions. Add:

• Clickable CTAs (end screens, pop-ups) linking to your website or a quote form.
• Pinned comments with your phone number and “Book your gutter service today.”
• Video descriptions with a strong first line CTA (since most people don’t expand the description).
• Cross-promote your videos by embedding them on your city landing pages and blogs — this boosts both SEO and trust.

Listen, going viral isn't likely, but it happens occasionally. The key to YouTube is to keep producing content regularly, like every 1-2 weeks, and see what the audience enjoys. Then, focus on doing more videos similar to the ones people liked.

Customers want recognition and search engines want to see your active on profiles. So within 4-8 business hours, respond to all online reviews using their name and thanking them for allowing you to help them. And if they didn't state what services you provided, you should state them as well.

It’s not just about Google Reviews anymore. AI tools like ChatGPT and Perplexity, along with Apple Maps, Bing, and even Google’s own search results, now factor in reviews from all platforms — Yelp, Facebook, Nextdoor, and industry sites. That means a 5-star on Yelp can help you rank higher on Google, and a Facebook review can show up when someone asks an AI, “Who’s the best gutter company near me?” The more consistent 5-star reviews you have across different platforms, the stronger your reputation looks everywhere online.

We design QR code business cards that link straight to your Google Review page. Hand one over when the job is done — customers scan, tap, and leave a review in under a minute. No typing, no searching, no excuses.

Set the expectation upfront. At the beginning of the job, let the homeowner know you’ll ask for a quick review when you’re done. Keep it simple: “We rely on reviews to keep growing — if we earn 5 stars today, would you mind leaving us one?” This plants the seed early, makes the ask natural, and almost always increases follow-through.

Don’t disappear once the job starts. Send quick updates with photos, text messages, or emails through your CRM so the homeowner feels informed every step of the way. Simple check-ins like “Here’s your gutters halfway cleaned” or “We’ll be done in 30 minutes” show professionalism and build trust. When customers feel cared for during the job, they’re far more likely to leave a detailed 5-star review at the end.

Before packing up, do a quick walkthrough with the homeowner. Show them the finished gutters, highlight any repairs you handled, and ask if they’re 100% satisfied. Once they confirm, hand them your review card or QR code and say: “If we’ve earned 5 stars, we’d love for you to share it right now.” Ending every job this way locks in trust, closes the loop, and makes it effortless for customers to leave a glowing review on the spot.

Not every customer will leave a review right away — but that doesn’t mean they won’t. Build a simple follow-up system:

• 30 days: Call to check in and ask if everything is holding up well. If they’re happy, text or email them your Google Review link.
• 90 days: Another quick call — remind them you’re still here if they need gutter cleaning or repairs. Again, if satisfied, send the review link.
• 6 months: Reach out before the next season change. A friendly check-in plus a review reminder often works best here.

These touchpoints show you care long after the job and give multiple chances to secure that 5-star review without feeling pushy.

Character reviews focus on your honesty, professionalism, and reliability — and they don’t even have to come from paying customers. A neighbor, vendor, or referral partner can vouch for your integrity. These reviews help Google and AI see you as trustworthy, which boosts rankings and convinces homeowners to call. Ask people to share how you treat others, not just the job itself.

1. Roofers
2. Metal Roofers
3. Landscapers
4. General Contractors
5. Restoration
6. Painters
7. Concrete
8. HVAC

Don’t spread yourself too thin. Aim to build strong relationships with just two contractors in each trade — like roofing, painting, and landscaping. This keeps the partnership simple and ensures referrals go both ways without confusion.

If you're working with 8 different industries, that could be 16 companies looking out for you!

Referrals work best when the rules are clear. Decide upfront if you’ll pay a flat fee ($100–$300 per gutter job) or swap referrals back and forth. Having a standard agreement avoids awkward conversations and builds long-term trust.