Does Voice Search really help with SEO and lead generation?

Is Siri and Voice search the missing lead generation tool or is all talk and no action?

Will Schmidt - July 14, 2025

“Hey Siri, who’s the best roofer near me?” “Alexa, find a plumber open right now.”

That’s how today’s customers are searching. More than half of U.S. adults (58%) use voice search at least once a week according to NPR & Edison Research, and nearly one in three searches are now voice-based (Google). For contractors, that means potential customers aren’t just typing — they’re speaking. And the way they speak changes how you need to show up online.

Why voice search matters for Contractors and local businesses in 2026 and beyond

Voice search is different from regular Google searches. When someone types “plumber Sparks NV,” that’s short and keyword-focused. But when they talk to their phone, they’ll say: “Who’s the best-rated plumber in Sparks that can come today?”

That difference matters. Voice queries are:

• Longer (full questions, not just keywords).
• Conversational (like talking to a person).
• Action-focused (users want fast answers, not just info).



For contractors, this means the way you structure your website and Google Business Profile determines whether Alexa or Google Assistant mentions you — or your competitor.

Voice Search Stats you can't ignore

• 27% of the online global population uses voice search on mobile
• 76% of smart speaker users perform local searches weekly
• Mobile voice searches are 3x more likely to be local
• 70% of voice searches use natural “who/what/where/when” questions.

If you’re a roofer, landscaper, or restoration company, this is a big deal. Voice search is overwhelmingly local — people use it when they’re in their car, in their kitchen, or standing under a leaking roof.

How to setup Voice Search

Voice search is quickly changing how homeowners find contractors, and optimizing for it is now essential. Instead of just stuffing in keywords like “Roof Replacement Sparks,” write your service pages and blogs in a conversational Q&A style. Think: “How much does roof replacement cost in Sparks, NV?” Adding FAQ sections with direct answers also makes your site more voice-friendly and helps search engines pull the right response when customers ask.

Since most voice searches are local, your Google Business Profile should be accurate and active — complete with reviews, photos, and updated hours. Speed also matters. Google data shows that if your site takes more than 3 seconds to load, over half of visitors will leave. Contractors who want to show up in voice search need mobile-friendly, fast websites that keep people engaged.



Finally, reviews and snippets are the secret weapons. Smart assistants often highlight “best rated” businesses, so a steady flow of 5-star reviews makes you far more likely to be recommended. At the same time, aim for featured snippets — short, plain-language answers that Google can read aloud. For example: “Q: What’s the best roofing material for heavy snow? A: Metal roofs are the best because they shed snow quickly and resist leaks.” Together, conversational content, local SEO, fast websites, and steady reviews put you in position to win the voice search game.

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