installed a water heater, follow up with maintenance reminders, DIY tips and product warranties. Studies show that email open rates average 36.5 %[3] and click‑through rates average 1.4 %[4], meaning your messages stand a strong chance of being seen and acted on. Consistently delivering value keeps your company top‑of‑mind when the next plumbing problem arises.

Happy customers who feel connected to your brand will tell their friends. Use your newsletter to highlight referral programs — offer discounts or small gifts when a customer refers a neighbor. Testimonials and before‑and‑after photos reinforce quality. Including social sharing buttons makes it easy for readers to forward your newsletter. Word‑of‑mouth referrals cost little and often convert at higher rates than paid advertising.

The average email marketing campaign yields a $36 return per dollar spent[2] and drives annual global revenue of $12.33 billion[5]. Half of consumers say they will only engage with an offer if it’s personalized[6], which underscores the need for targeted newsletter segments. Newsletters allow you to speak directly to homeowners or property managers with relevant advice, building trust and brand loyalty.

A properly timed newsletter helps customers prepare for the season ahead.

Spring: Remind readers to check outdoor faucets and sump pumps before storms. Suggest cleaning gutters to prevent water from backing up into foundations.

Summer: Offer advice on conserving water during droughts or heatwaves. Promote inspections of sprinkler systems and pool plumbing.

Fall: Educate homeowners about insulating pipes and winterizing outdoor spigots. Recommend flushing water heaters to remove sediment.

Winter: Explain how to prevent frozen pipes and what to do if they burst. Promote emergency plumbing services and include an easy phone number button.

Sharing seasonal advice demonstrates your expertise and builds trust, keeping customers ready to call when problems arise.

Newsletters are a great place to announce promotions and loyalty programs. Offer discounts on annual water heater service, coupons for drain cleaning or package deals when customers book multiple services. Reward loyal clients with early access to new services, free inspections or referral bonuses. A loyalty program encourages repeat bookings and fosters a sense of community.

People love stories and advice they can apply immediately. Include before‑and‑after photos of challenging jobs and explain how you solved them. Share tips for minor DIY fixes, such as unclogging a sink without harsh chemicals. Explain the benefits of modern plumbing upgrades like tankless water heaters or water filtration systems. Featuring team members and their certifications shows professionalism and personalizes your company.

Most customers read email on their phones. Use single‑column layouts, large fonts and clear images. Test your newsletter on various devices and email clients. Keep subject lines under 50 characters to ensure they display properly. Include a clear call to action (“Book a Service”) that links directly to your website or booking form.

Email personalization drives engagement. Nearly 80 % of consumers will only engage with a personalized offer[6]. Segment your list by customer type (residential vs. commercial), location, previous services and interests. Use automation tools to trigger emails based on behavior: for example, send a follow‑up reminder six months after a water heater installation or an annual backflow inspection reminder. 47 % of marketers already use AI to create email content[11], and 50 % use it to personalize campaigns[12] — it can help you draft subject lines, choose images and optimize send times.

Consistency matters more than volume. Monthly or quarterly newsletters work well for most plumbing businesses. Midweek mornings typically see higher open rates, but test different days to see what your audience prefers. Avoid sending too many promotional emails; mix offers with helpful content to maintain trust. Use analytics to track open rates (average 36.5 %[3]), click‑through rates (1.4 %[4]) and conversions (3 %[13]) to refine your schedule.

Create short, engaging posts that tease newsletter content. 

For example:

Instagram/Facebook: “Did you know that a small leak can waste 10,000 gallons of water a year? 

Our latest newsletter covers the hidden costs of leaks and how to spot them early. Subscribe now! 

#PlumbingTips 

#WaterSavings 

#LeakDetection”

X (Twitter): “It’s cold snap season! Learn how to prevent frozen pipes in our winter newsletter. Sign up & stay cozy. 

#WinterPrep 

#PlumbingPros 

#HomeMaintenance”

LinkedIn: “As a property manager, your tenants expect quick fixes. Our quarterly plumbing newsletter provides maintenance checklists and exclusive discounts for multi‑unit properties. Let’s keep your buildings running smoothly. 

#PropertyManagement #PlumbingBusiness #FacilityManagement”

Hashtags help new audiences discover your posts. Use a mix of broad and niche tags such as #PlumbingTips, #EmergencyPlumber, 

#DIYPlumbing, 

#WaterHeater, 

#DrainCleaning, 

#BathroomRemodel, 

#GreenPlumbing. 

Track hashtag performance and adjust based on engagement.

Email personalization drives engagement. Nearly 80 % of consumers will only engage with a personalized offer[6]. Segment your list by customer type (residential vs. commercial), location, previous services and interests. Use automation tools to trigger emails based on behavior: for example, send a follow‑up reminder six months after a water heater installation or an annual backflow inspection reminder. 47 % of marketers already use AI to create email content[11], and 50 % use it to personalize campaigns[12] — it can help you draft subject lines, choose images and optimize send times.

Include a call to action in your social bios (e.g., “Sign up for our monthly plumbing tips!”) with a link to your newsletter sign‑up form. Offer a giveaway or discount for new subscribers. Pin a post highlighting the benefits of your newsletter, and share subscriber testimonials. Use paid ads to boost sign‑up posts to targeted local audiences.

Use social media to start conversations: share polls (“What plumbing myth do you believe?”), ask for questions and celebrate customer successes. Respond promptly to comments and direct messages. Engaging with your community builds trust and can inspire newsletter signups. Share user‑generated content, such as customer photos of completed projects, with permission. This demonstrates authenticity and encourages others to participate.

• Open rate: Percentage of recipients who open your email. Aim for around 30–40 %.
• Click‑through rate (CTR): Percentage of recipients who click a link. The average is about 1–2 %[4].
• Conversion rate: Percentage of recipients who complete a desired action (book a service, sign up for a promo). Average is roughly 3 %[13].
• Bounce rate: Emails that couldn’t be delivered. A high bounce rate may indicate outdated contacts.
• Unsubscribe rate: Low is good; aim for under 0.5 %. Sudden spikes suggest content misalignment.

Experiment with different subject lines, layouts and send times (A/B testing). Use AI tools to generate subject lines or predict the best time of day. Gamification can increase ROI by 300 %[14]; try including quizzes or spinning wheels for discounts. Continuously refine your segmentation and personalization based on customer behavior and feedback.

Automated email platforms like Mailchimp, Constant Contact or Brevo can handle segmentation, scheduling and analytics. AI tools can help generate content, optimize subject lines and analyze engagement. 47 % of email marketers already use AI to create campaigns[11], and 50 % use it for personalization[12]. Automation saves time and ensures consistent communication, allowing you to focus on delivering plumbing services.

Citations: Email user, adoption and ROI statistics are from Forbes Advisor’s 2024 email marketing report[1][3][16]. Additional insights on open rates, click‑through rates and conversion rates come from the same report[4][13]. Personalization and AI usage data are also drawn from Forbes[10].

[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] 49 Top Email Marketing Statistics – Forbes Advisor

https://www.forbes.com/advisor/business/software/email-marketing-statistics/