Example: A contractor’s Google Business Profile link on their website points to an old or mistyped URL (google.com/maps/place/OldBusinessName…) instead of the active profile.

Impact: Customers searching for reviews or directions get a “Page Not Found” or are sent to a different business, costing credibility, calls, and local ranking power in Google Maps.

Example: A Bing Places profile lists the wrong website URL (www.companyname.net instead of the real www.companyname.com).

Impact: Users who try to click from Bing’s search results land on an error page or competitor site. This lowers trust, reduces conversions, and signals inconsistency to search engines, which can weaken SEO authority.

Example: A Facebook business page or LinkedIn profile still points to an outdated domain that was rebranded last year.

Impact: Visitors eager to learn more end up at broken links, hurting brand perception. Consistency across profiles is crucial — broken outbound links send a “low trust” signal to both potential customers and search engines.

Landing Page Example: A homepage “Book a Free Consultation” button links to /contact-us but the actual page was renamed /contact.

Blog Example: A blog from 2022 links to /gutter-maintenance-guide, but that article was deleted. Customers following the advice get an error, and internal SEO authority is wasted.

Impact: Instead of reaching the form, customers hit a 404 error. This not only stops conversions but also tells Google the site isn’t well-maintained, which can reduce crawl efficiency.

Outbound Badlinks: A blog cites an industry statistic with a link to a source that no longer exists (or redirects to irrelevant content). Readers lose trust in the information, and Google may flag the site as having poor-quality outbound linking.

Impact: Your page's ranking will drop because search engines see that you are performing weekly or monthly SEO page audits on outbound links. They see this as lazy website maintenance.

Contractor blogs are notorious for this. Example: you copy a random stat like “90% of homeowners want metal roofs by 2030” (spoiler: they don’t). That number gets recycled, watered down, and soon every roofer in your county is pushing the same garbage. Homeowners catch on — and Google does too.

👉 Fix: Use real data from roofing manufacturers, industry studies, or even local building permits. That shows you actually know the market, not just how to copy/paste.

Nothing screams “cheap SEO” like a city page stuffed with random stats that don’t match reality. Example: a Reno plumbing page that claims “70% of homeowners live in condos.” Wrong city, wrong data, wrong impression. Google sniffs out filler, and homeowners bounce because it feels fake.

👉 Fix: Use local census data, rainfall stats, or housing info that matches the city. Suddenly, your Reno plumbing page feels custom, not copy-spun.

If you post on GBP that “97% of homeowners click the first plumber they see,” without a real source, you’re basically telling Google: “Don’t take me seriously.” Customers are smarter than that. One wrong stat in a GBP post and your credibility tanks faster than a leaking roof.

👉 Fix: Share quick, real insights. Example: “Reno had 16 days of heavy rain last year — don’t wait for leak season to hit.” That’s local, accurate, and gets clicks.

On Facebook, LinkedIn, or Instagram, fake stats spread like wildfire. Example: a landscaping company posts “Lawns increase home value by 50%.” Spoiler: they don’t — and everyone knows it. Worse, if your post links to a broken blog, you just created a badlink in public. That screams unprofessional.

👉 Fix: Keep social proof simple and real. Share before-and-after jobs, real homeowner tips, or legit industry stats (with sources). People trust what feels true — and they’ll actually click through to your website.

Domain Authority (DA) is like a reputation score for websites. A gutter company linking to a roofing supplier with a DA of 70? That’s solid credibility. Linking to a spammy blogspot page with a DA of 3? That’s a badlink that drags your site down.

Click here to visit Moz Authority and find your domain, and evaluate other websties as well: https://moz.com/domain-analysis

Even inside your own site, authority matters. When your homepage links to a half-baked blog post with no depth, it dilutes the trust flow. Build strong, meaty content pages and link strategically so Google sees expertise, not fluff.

Every link leaving your site should meet a checklist:

• Is the site relevant to your trade? (Roofers shouldn’t link to diet blogs.)
• Is it respected in the industry? (Manufacturer, supplier, chamber, local gov.)
• Does it add value for your customer? (If not, cut it.)
• Outbound links should lift your authority, not sink it.

Think of SEMrush like your marketing toolbox. It finds broken internal links, flags spammy backlinks, and helps you disavow the junk. For contractors, this means: no more dead service pages, no more shady backlinks pulling you down, and clear reports that show exactly where the leaks are in your online presence.

At TIP, fixing badlinks is part of the bigger picture. We don’t just clean up toxic backlinks — we build contractor websites, city pages, GBP posts, ads, and reviews that attract good links. It’s like replacing rusted-out gutter sections with a brand-new seamless system. When we rebuild your online foundation, your rankings rise and your leads flow.