8 Ways to Grow Your Metal Roofing and Metal Siding Business in 2025

Metal roofing isn’t niche anymore — it’s the go-to upgrade for energy-conscious homeowners, wildfire zones, and commercial property owners. And now, everyone wants in. Big roofing companies are flooding the market with paid ads. AI is rewriting search results every week. And lead gen companies are undercutting your bids with recycled leads.

Meanwhile, homeowners want a roof that lasts 40–70 years — but they’re still researching you like it’s a $200 decision. One bad review, one slow website, or one missing page… and they’re gone.

This blog breaks down the top strategies to dominate your market, outrank bigger contractors, and stop relying on word of mouth.. CLICK HERE FOR AUDIT.

In this article you will learn the top 20 ways to battle AI and budget rich competitors to not just survive, but thrive.

Topics you'll learn:

1. Metal Roofing Keywords That Pay
2. Websites That Convert
3. Local Maps SEO
4. Social Media Strategy
5. Review Systems
6. Paid Ads (the right way)
7. Branding & Trust Building
8. Referral Systems that Scale

1. Find out what metal roofing keywords will get you paid

Before you spend a dime on ads or SEO, you need to know which keywords actually attract paying customers — not just casual browsers. Focus on specific, high-intent phrases like “standing seam metal roof [city],” “metal roof installation near me,” or “metal roofing for wildfire areas,” rather than vague branding like “best roof ever” or “we’re a third-generation family business.” Use tools like Google Keyword Planner or Semrush to research keywords, or let TIP’s AI tools handle it for you. As a rule of thumb, target keywords with at least 20 monthly searches and a difficulty score under 30. Avoid anything over 50 unless you’re already ranking on page one, and always prioritize keywords that include city names (like “metal roof install Napa”) to capture local intent.

Pro TIP I:   Choose keywords with this combination; Search Volume of 20+ and difficulty of 30 or below, any and all 100+ search terms per month but only go after those with 35 difficulty or less. Any difficulty of 50 or higher is only meant for those with existing page 1 rankings already.

Top Metal Roofing and Metal Siding Keywords to consider (click each type to learn)

2. Build a Metal Roofing Website that gets $100k - $200k in monthly leads

Let’s be real — most metal roofing websites miss the mark. They’re slow, generic, overloaded with stock photos, and completely forgettable. If your website isn’t converting visitors into estimates and installs, it’s not a marketing asset — it’s just digital dead weight.

✅ Build for Mobile

Over 60% of your traffic is coming from homeowners on their phones - often while staring at an old, leaky roof. If your site isn’t mobile-optimized with click-to-call buttons, fast-loading pages, and forms that actually work, you’re leaking leads. Add a sticky “Call Now” button, test every form on mobile, and make sure your site loads in under 3 seconds — or you’re losing the job.

✅ Build for Speed

Slow metal roofing sites lose revenue. If your site takes longer than 3 seconds to load, Half your visitors are gone. That means fewer calls, fewer estimates, and fewer installs. Compress job photos, clean up design bloat, and test weekly. Google rewards fast sites — and so do impatient homeowners looking for a new roof.

✅ Customized Design

Your metal roofing company isn’t a clone — your website shouldn’t be either. Use real install photos, showcase your trucks and crew, and prove you’re a professional. Custom visuals and branding convert 38% better than generic templates. Make it look like the premium company you are.

✅ Home Page

Your homepage is your digital curb appeal.  75% of homeowners decide if you’re legit based on that one page. Use a headline like “Metal Roofing Experts in [Your County],” a strong subheadline with your offer, and real project photos. Add a clear CTA — “Call Now for a Free Estimate.” Show off reviews, photos, and any trust badges right away.

✅ Service Pages

You offer more than one type of roof — and each service deserves its own page. Standing seam installs, metal roof repairs, commercial jobs — break them out. Service pages with specific keywords and photos rank 45% higher and convert more leads. Include jobsite images, FAQs, and a “Request a Quote” button.

✅ City Pages

Want to rank for “metal roof installation [city]”? You need a page for every city you serve. Sites with well-built city pages get. 32% more traffic from nearby zip codes. Add local job photos, mention landmarks, and link back to your main service pages. If it looks like you work in that town, Google will believe you do.

✅ Gallery Pages

Homeowners trust what they can see. A gallery page with real install photos, before-and-afters, and crew images makes a huge difference. Pages with visuals get 94% more clicks. Tag each photo like “Standing Seam Metal Roof – Redding” and link them to the right service page.

✅ Contact Pages

No one wants a bloated quote form. Keep it simple: name, phone, service type, and zip. Add trust icons like “Licensed & Insured,” a clear “Call Now” button, and a map of your service area. A well-designed contact page alone can double your lead flow.

✅ Paid Ad Landing Pages

When running ads, send clicks to custom-built landing pages — not your homepage. Hide these from the top menu and remove distractions like navigation or footer links. The page should either convert or bounce — no in-between.

✅ Blogging

Thanks to AI tools and Google Answers, blogging in 2025 isn’t what it used to be. But you still need six solid blogs to establish authority. Focus on local metal roofing topics — wildfire zones, energy savings, commercial code requirements — and call it done.

3. Local SEO for Metal Roofing? Yes!

Having a website is great. But if your local listings are outdated or half-done, you’re still invisible. Over 64% of customers use Google Business Profiles to find and contact local service pros — and 85% of all clicks go to the top 3 map results.



Most metal roofing companies stop after setting up Google. Big mistake. You need to fully optimize your Google Business Profile, Bing Places, Yelp, and at least 50+ local directories if you want to dominate in search results. More listings = more trust in Google’s eyes.

🧭 Google Business Profile for Metal Roofing

Google rewards the businesses that fill in everything — not just the basics. That includes:

✅ A full description (with your main metal roofing keywords)

✅ Categories like “Metal Roofing Contractor” or “Roofing Company”

✅ Job photos: crews, trucks, installs, before/after

✅ Each service listed in detail with a short description

✅ Products added — like “24-Gauge Standing Seam – Installation”

✅ Service areas by city, not zip

✅ A custom link to your quote page

✅ Posts every week with a photo, CTA, and link

✅ Companies that update their profile weekly get 7x more clicks than those who leave it untouched.

🌍 Get 55+ Local Metal Roofing Listings

Here’s what most roofers don’t know: Google cross-checks your info across the internet to decide if you’re trustworthy.

Your NAP (Name, Address, Phone) must match exactly on:

• Bing Places
• Yelp
• NextDoor
• Angi
• Apple Maps
• Facebook
• Instagram
• Yellow Pages
• Chamber of Commerce listings
• 50+ smaller local directories

Use a local citation tool like Semrush, BrightLocal, or Yext — or just hire us — to fix, update, and sync all of it. Consistent NAP = higher Maps ranking.

📱 Social Media Profiles Matter too!

Your Google Maps ranking isn’t just about reviews — it’s also about your brand presence. Make sure your info matches across:

• Facebook Business Page
• Instagram Business Account
• YouTube Channel
• LinkedIn Business Page
• Any job board or contractor marketplace you’re on

Also, use your Google short name (g.page/yourname) as your link in bios — that builds direct authority to your Maps listing.

4. Metal Roofing Marketing via Social Media

Posting to Facebook, Instagram, and LinkedIn isn’t just about showing off slick installs and standing seam shots (though that helps). Regular posting boosts your local SEO. Google and Bing scan social content to see if your business is active, trusted, and working locally — and that includes your Google Business Profile and Bing Places listing.

Here’s what works best for metal roofing pros:

✅ Post 1–3 times per week

✅ Use real photos and videos from job sites — before and after, team shots, install videos

✅ Add short captions like: "Black Metal Roofing in Austin TX for a 1-storied residential home"

✅ Always include your city and service in the caption

✅ Use hashtags like #metalroofingaustin #metalsidingaustin

✅ Cross-post to Google and Bing Business Profiles (they allow image and text posts now)

The goal? Turn your jobsite into a content engine.
Contractors who post consistently with geo-tagged content see 2x the engagement on Google Business Profiles and up to 42% more profile views on Bing.

Pro Tip:  After every job, take 2 minutes to snap two photos — one before, one after. Text or upload them to your marketing team (or post them yourself) with a one-line summary. Photos build trust. Captions with the city and service help SEO. And your online presence starts looking booked, active, and professional.

5. You'll need 75-200 reviews to Win

If you want to win 30–40% of all local metal roofing traffic, clicks, and leads — you’ll need more than just a few reviews. You need volume, consistency, and quality. The sweet spot? 75–200 5-star reviews across Google, Bing, and other platforms. That’s what it takes to dominate your local market and push competitors off the map.

Google and Bing prioritize companies with strong, recent, and frequent reviews. It’s not just how many you have — it’s how often you get them, what they say about your work, and how quickly you respond. Roofers who respond within 24 hours get 12% more leads, and those who ask twice (once in person, once by follow-up) get 3x the reviews over time.



If your competitor has 28 reviews and you have 180? You don’t just win — you become the default choice.

💬 Get Better Reviews

Getting reviews isn’t luck — it’s a skill. It starts with reading the customer. If they’re smiling, complimenting your crew, or admiring their new metal roof, that’s your moment. Don’t just hand them a card — say something like:

“If you’re happy, I’d really appreciate a quick Google review — even just a line about your metal roof install here in Sparks. It helps us more than you know.”

Want to supercharge that review? Ask them to include a photo of the finished roof or mention specific details like “standing seam metal roof in Spanish Springs.” Google loves location and service keywords — and so do your future customers.

💬 The QR 5-Star Review Card

Redesign your business cards to include a QR Code that links straight to your Google Review page. This tiny change has helped TIP clients 2x to 4x their total reviews in just a few months. It’s fast, friction-free, and works right from the driveway.

💬 Track Who hasn't given a Review

After each install, send a review link by text or email. Save it as a shortcut in your phone so it’s always ready to paste. If they don’t leave a review right away, follow up after 7 days, and again at 30.

Use a simple CRM, a Google Sheet, or even a whiteboard to track every customer and their review status. The follow-up is where most companies fall short — but it’s also where the easiest wins live.

6. Get a better ROI on metal roofing paid ads

Paid ads work — but only if you run them smart. You don’t need a massive budget to get started, but you do need the right platform, strategy, and targeting. Start small, track your results, and scale what works.



Here’s the breakdown — and remember: always separate campaigns by roof type or audience. Never lump repairs, installations, and upgrades together. That’s how you burn money and miss leads.

✅ Metal Roofing Google Smart Campagin

If you’re new to ads or want to test the waters, start with Google Smart Campaigns. They’re easy to launch, run locally, and only promote services listed in your Google Business Profile. Set a low budget — $250–$500/month — and monitor performance weekly. Great for metal roof repairs, coatings, or quick installs.

✅ Metal Roofing Local Service Ads

LSAs show up above the map and are powerful for generating phone calls. But here’s the catch: roofing contractors dominate this space because LSAs require a valid contractor license. If you’ve got one — go all in. If not, you may still qualify for metal roof maintenance or inspection services depending on your state.

✅ Metal Roofing Google CPC Ads

Once your budget hits $1,500 or more per month, it’s time to level up with full Google CPC (Cost-Per-Click) campaigns. Focus on high-intent keywords like “standing seam metal roof [city],” “metal roofing company near me,” or “fireproof metal roof install.” To maximize performance, separate your campaigns by service type (such as installs vs. replacements) and drive traffic to a streamlined, conversion-focused landing page with no top navigation, no distractions — just a clear call to action.

✅ Facebook Ads

If you’ve got drone footage, install videos, or customer testimonials — Facebook Ads are gold. They’re not always high-intent, but they’re unbeatable for trust-building, retargeting, and seasonal awareness. Use city-based targeting, job site photos, short captions, and “Message” or “Get Quote” buttons. Make sure you target audiences and areas where the average homeowner annual income is $150,000 or more to offset your $30k to $50k bids.

SAY NO to Yelp Gutter Ads

Yelp can work for repairs or quick quotes, but for full installs? Skip it. Yelp favors contractors with tons of 5-star reviews and encourages bulk price shoppers. You’ll pay premium rates for customers who may never even call.

SAY NO to NextDoor Ads

Nextdoor is decent for repairs and inspections, but not full-roof installs. Leads are chatty, casual, and often price-focused. Use it to stay visible in your neighborhood — but don’t count on it for high-ticket jobs.

7. Metal Roofing Branding wins during down times

Homeowners won’t remember “the guy who patched my roof once.” They remember the company with the clean truck, crisp logo, matching gear, and a professional quote that looked like it came from a real business — not a side hustle. Branding builds trust fast, and during slow seasons, it’s what separates the booked-out pros from the ones still knocking.



Whether you’re quoting a premium copper install or a small metal roof repair, how you show up visually matters. Here’s how to stand out and be the company everyone recommends:

✅ Great Metal Roofing Logo

Your logo doesn’t need to be fancy — just effective. It should look bold on black or white backgrounds, work on trucks, uniforms, and invoices, and instantly say, “we’re the pros.” Keep it simple, clean, and strong. No tiny text. No gradients. No clip art.

✅ 3x5 Door Knocker - use anywhere

Perfect for walk-and-drop canvassing. Leave these behind after installs, or drop them at nearby homes and businesses. Add a QR code to your reviews, your phone number, and a real job photo. It’s a low-cost, high-impact way to get noticed on every block you work.

✅ 8.5" x 11" Door Knocker - Big Homes

In high-end neighborhoods, go premium. Use a full-page glossy hanger with your best before-and-after shots, a clean layout, and a solid call to action. These are great for selling larger installs, copper upgrades, and HOA properties.

✅ Branded Proposal & Agreements

Don’t send a quote that looks like it was typed in a hurry. Use a branded proposal template with your logo, job details, and pricing clearly formatted. Whether printed or digital, your quotes should look like they came from a roofing professional — not a guy with a pickup and a clipboard.

✅ CRM = Easier Quotes and Invoicing

If you’re still quoting in Word or Notes, it’s time to level up. Use a CRM (or a smart Google Sheet system like we build) to stay organized, track who’s paid, and know who needs follow-up. Faster quotes = more booked jobs. Organized systems = repeat business.

✅ Vehicle Wraps and Uniforms

Your truck is a rolling billboard. Your shirts and hats are walking brand ambassadors. A clean, wrapped vehicle and matching team gear boost trust before the homeowner even opens the door. Bonus: you’ll start getting calls from people who saw your truck parked down the street.

8. Get more referrals from local home improvement contractors

You don’t need to run ads every day to grow. Sometimes your best leads come from other contractors or past customers who already trust your work. Building a referral engine — both offline and online — keeps your schedule full, especially during slow months. The key is building a real, local network — not just hoping someone tosses your name out in a group chat.

✅ Build a Local Contractor Circle

Partner with painters, solar installers, pressure washers, insulation companies, HVAC techs, and general contractors — anyone who sees the outside of the home. Every one of them walks past aging shingles, rusty flashing, or signs of hail damage. If they trust you, they’ll send leads your way (and expect the same in return). Create a group text or monthly lunch to trade customers, project updates, and insights.

✅ Help Each Other Rank in Search Engines

Want to show up higher on Google? Help each other out. Trade website backlinks and social media mentions with local contractors. Add them to a “Trusted Pros” blog or city page on your site, and ask them to do the same. Google sees this cross-promotion as local trust signals — and rewards everyone with better search rankings.

Need Full Metal Roofing Services?

This guide gets you started — but let’s be honest, it’s a lot to do yourself. And most agencies? They suck.

So here’s our offer: Let us help grow your metal roofing business at a discounted rate for the first 3 months. We’ll build the leads, show you the ROI, and after that, you can either continue at full price — or just keep your website running at $99/month.