Metal roofs are a premium purchase, and homeowners want reassurance before investing. If your website, proposals, or online profiles don’t clearly show your license, insurance, and safety certifications, you could lose up to 25% of leads before they ever call.

Post these credentials everywhere — your homepage, Google Business Profile, and even your photo galleries. Homeowners are far more likely to choose a company that proves it’s legitimate and insured.

Nearly 96% of homeowners now research contractors online before contacting anyone. They look for photos, reviews, and a real business address they can trust.

If a competitor uploads pictures of their warehouse, sheet metal shop, or branded trucks, and you don’t, they’ll win more calls. Showing your physical presence — even if it’s a small yard or fabrication space — builds trust and gives algorithms more local ranking signals to push your business higher in Maps and AI results.

To dominate your market, your business needs to rank for every style of metal work — not just roofs. Homeowners and builders search for metal roofing, siding, and custom sheet metal fabrication across all property types: residential homes, commercial buildings, accessory dwelling units (ADUs), and even outbuildings or barns.

Start with the roofing systems that drive the highest visibility: standing seam, corrugated, R-panel, and stone-coated steel, along with premium materials like aluminum and copper. These keywords capture both homeowners upgrading from shingles and property managers replacing large commercial roofs.

Then extend that same visibility to metal siding and exterior finishes. Many contractors overlook these searches, but terms like “metal siding installer [city]” and “modern metal cladding contractor” convert at extremely high rates — especially for ADUs and new construction.

Don’t stop there. Showcase your ability to fabricate and install custom metal gates, chimney caps, gutters, fences, and interior sheet metal work. These smaller projects often lead to larger contracts and help you appear for hundreds of high-intent local searches each month.

You don’t have to take every single job, but you do need to appear in the top 3 local listings for all of them. When someone searches “metal roof and siding installer [city]” or “custom sheet metal fabrication near me,” your business should be the one they find first — positioning you as the #1 full-service metal specialist in your region.

Many roofing companies outsource metal projects to subs who lack specialized training. But when a homeowner hires “Summit Metal Roofing” and “Joe’s Crew” shows up in unmarked trucks, it creates confusion and kills credibility.

Owning your process — from fabrication to installation — builds long-term trust. An in-house team means better quality control, proper insurance coverage, and consistent professionalism on every job. Homeowners notice the difference when your trucks, uniforms, and craftsmanship all match your brand.

Homeowners hate hearing “we’re waiting on panels.” If you can’t start a job because materials or trim pieces are delayed, you risk losing not just that project — but future referrals.

Maintain an organized inventory of panels, coils, and accessories, and show it off in your marketing. Photos and videos of your stocked yard or roll former communicate reliability and scale.

Even better — buying panels, underlayment, and accessories in bulk can cut your costs by 10–25%, depending on volume and supplier. When customers see that level of preparation, they view your business as professional, established, and worth the investment.

After auditing hundreds of markets nationwide, most service areas show between 2,000–3,500 monthly searches for metal roofing services across residential, commercial, and agricultural properties. Residential metal roofs typically range from $12,000–$35,000 per job, while large commercial projects can easily exceed $50,000–$150,000.

That means your local market often represents over $1 million in active opportunity every single month. To find your share, divide your current monthly revenue by that market potential — whatever’s missing is being taken by your competitors.

When your metal roofing company ranks in the top 3 Google results, up to 88% of homeowners who see your listing will call or message within 24 hours. Those same ranking signals — website authority, reviews, and Maps consistency — are what AI platforms like ChatGPT and Perplexity use to recommend local businesses.

If your company is already winning traditional SEO, AI search assistants start mentioning you by name. That’s the new frontier of marketing: human and machine trust signals working together to push you above your competitors.

Start by researching how many Google reviews your top 3 competitors have. To compete, aim for at least 60–75% of the #1 company’s review volume — then set a goal for how many new reviews you’ll collect each month.

• Respond to every review (good or bad).
• Dispute false or spam reviews immediately.
• Add review links or QR codes on every invoice and business card.
• Train your crew to politely ask happy customers before they leave the site.

Remember, review velocity (how often you get new reviews) matters just as much as total count. Google and AI platforms both read that growth as a trust signal.

To reach the top 3, your Google Business Profile must be complete and keyword-rich. Start by analyzing the current top metal roofers in your area — note their categories, photos, and listed services. Then go further:

• Add every system you install: standing seam, R-panel, corrugated, copper, stone-coated steel.
• Include services like metal siding, custom flashing fabrication, retrofit metal roofs, and snow guard installation.
• Write natural, keyword-filled descriptions mentioning your highest-profit cities and counties.
• Upload real, high-resolution photos of your crews, roll formers, and finished roofs.

And don’t skip Bing Places — it powers local visibility on Windows devices and Microsoft Copilot results.

Google and Bing don’t just rely on your website or GBP — they verify your business across 55–70 local directories (Yelp, BBB, Houzz, Angi, Nextdoor, Chamber of Commerce, etc.). If your name, address, or phone number (NAP) differs anywhere, your credibility drops — both with customers and search engines.

Contractors with accurate, matching listings consistently rank higher and convert more leads. In fact, 80% of homeowners lose trust when they see inconsistent business details online.

Clean up your citations, keep your profiles uniform, and update them monthly. Those small actions compound into higher map rankings, AI mentions, and more exclusive metal roofing leads than your competitors can handle.

Businesses with accurate, consistent listings are more likely to rank higher and attract more leads. In fact, 80% of consumers lose trust when they see incorrect or inconsistent business information online.

The first step is identifying who each keyword attracts. Some searches are typed by residential homeowners looking for new roof installs or replacements, while others come from commercial property managers seeking larger-scale systems. In the downloadable planner, you can filter by customer type to see which words match your ideal mix of jobs. Residential terms such as “standing seam roof replacement [city]” often close faster but carry smaller average tickets. Commercial phrases such as “industrial R-panel roofing contractor” deliver fewer leads yet produce far higher project values. Filtering by both residential and commercial can uncover overlap opportunities where one optimized page or ad campaign captures both audiences efficiently.

Once you know the audience, you can focus on the service type. Choose keywords tied to what you actually sell—installation, repair, replacement, coating, or fabrication. Each category attracts a different mindset and revenue potential. A search like “metal roof installation [city]” signals a buyer ready for a full-system purchase, while “metal roof repair near me” brings maintenance-focused leads that often convert into replacements. “Metal siding installer [city]” reaches homeowners and builders upgrading exteriors or ADUs. Inside our keyword sheet, you can compare how each county performs across all these service types to decide which topics deserve the most SEO attention or ad spend.

The next step is understanding which jobs actually make you money. A $25,000 standing seam roof brings a different return than a $1,500 patch job. The ticket-size filter in our keyword planner lets you sort search terms by revenue potential so your SEO targets profitable projects instead of low-margin work. We use small, medium, and large ranges, but you can also input exact dollar values to match your pricing model and keep your marketing focused on the leads that grow your business fastest.

We use small, medium, big, in our keyword planner, but you can also elect to put actual dollar amounts if you wish to do so.

Distance is another key factor. Every metal roofing company has a service radius, and Google rewards accuracy. Our planner helps you decide which one-way drive distances—anywhere from five to fifty miles—make sense for each keyword. You might target “metal roof installation in City A” within ten miles, but “metal siding replacement in City B” within thirty miles if the job size justifies the trip. By pairing profitability with drive time, you’ll instantly see which cities deserve their own landing pages and which are better left out of your SEO strategy.

Keyword volume tells you how many people in your region search a phrase each month. The sweet spot for most contractors is between thirty and two hundred searches monthly—enough activity to create steady leads without the competition of national terms. When you’re first optimizing, it’s smarter to start small with lower-volume searches between ten and thirty per month. These are easier to rank for and can start generating leads within weeks. Once those pages gain traction, you can scale upward, adding medium- and high-volume terms until you’re ranking in the top one to three results for the most profitable searches in your area.

In your first few months, it’s smarter to start with low-volume terms (10–30 searches per month). These are easier to rank for and can bring in real leads faster, helping you establish trust and authority in Google’s eyes. Once those smaller wins start producing results, you can layer in new content, target higher-volume phrases, and climb toward the top 1–3 spots for your most valuable search terms over time.

Finally, consider keyword difficulty. This metric tells you how hard it will be to rank in Google’s top results. In our planner, each keyword is color-coded from easiest to hardest. New or smaller companies should focus on the easy to medium range to win leads quickly, then move into competitive, high-value terms such as “commercial standing seam contractor [city]” once the site gains authority.

The downloadable keyword sheet organizes all one thousand metal roofing and siding terms by difficulty, drive radius, and potential revenue so you can build an SEO plan that’s fast, focused, and profitable. In short, the right keywords don’t just bring clicks—they bring the jobs that get you paid.

Metal roof installations are high-ticket projects, averaging $12,000–$40,000 for residential and often $60,000–$150,000 for commercial jobs depending on size and material. At those margins, driving thirty to fifty miles for a project still makes sense.

Each city-specific landing page should highlight the most profitable system types—standing seam, R-panel, corrugated, and stone-coated steel—and include photos of previous projects in that region. These location pages are key to ranking in Google Maps and converting homeowners who want local proof of quality.

While your crew is already in a neighborhood, use that visibility to your advantage. Drop a few flyers or door hangers, talk to neighbors, and promote free roof inspections or metal siding upgrades. Turning one $20,000 roof into two nearby projects can easily push a single trip into $50,000+ revenue territory.

Metal roof repairs, re-coatings, and seam resealing projects usually range between $1,000 and $5,000, depending on damage and roof size. These jobs are profitable but less scalable at long distances. Limit your marketing for these services to a 10–15 mile radius, focusing on higher-density urban or suburban areas where multiple service calls can be scheduled on the same day.

Because these leads often come from emergency searches like “metal roof leak repair near me”, make sure your Google Business Profile includes same-day or next-day repair availability to boost conversion rates.

Metal siding and exterior cladding jobs have become one of the fastest-growing revenue streams for roofers expanding into full sheet metal services. Typical siding projects run between $8,000 and $25,000, making them worth promoting across a broader 20–30 mile radius.

Homeowners often discover siding leads through ADU construction, barn conversions, and modern home remodels—so your SEO pages should target keywords that pair metal siding with those property types.

Bundle complementary services to maximize every lead. Create a Metal Roofing & Exterior Package that combines roof replacement, siding, trim fabrication, and gutter installation. Not only does this boost project value, it also positions you as a one-stop metal expert.

A typical upgrade package averaging $35,000–$60,000 can outperform three smaller projects combined. Plus, once homeowners trust your work, they’re more likely to come back for smaller jobs like chimney caps, flashing upgrades, or detached ADU roofs—giving you repeat business without additional ad spend.

If your site loads in 3–5 seconds or more, you’re already losing 30–50% of potential visitors before they even see your content. Our goal is to get pages loading in 1–2 seconds for that instant credibility.

Each page should focus on a single service or system. If you try to cram “standing seam, R-panel, roof repairs, siding, flashing” all on one page, you dilute the message and lose ranking power. Dedicated pages help you rank about 45% faster and attract more qualified leads.

Case Study Example:

When we build Metal Roofing websites, they usually have 30, 60, or even over 100 pages depending on the variety of services offered and the number of cities served.

City pages are your secret weapon. Many contractors get 10+ “near me” searches per city monthly — and by creating a city-specific page for each service, you tap into that traffic. These pages also support internal linking to your main service pages and your Google Business Profile, boosting ranking authority and bringing in leads daily.

Case Study Example:

This is how we got ADS Sheet Metal to rank #1 for metal roofing in 38 of it's 43 cities serviced within 45-90 days. Now they have 700-900 visitors a month and 20-30 leads a month.

Mobile matters more than ever. Over 60% of website traffic today is from mobile devices. If your mobile site is slow or cumbersome, you’ll see bounce rates in the 80–95% range, meaning almost no one stays long enough to call. That’s why your site must be fully responsive and optimized for all devices.

Hosting, security, and compliance aren’t optional extras. A fast host ensures your pages load quickly. SSL encryption builds user trust and improves SEO. ADA and privacy compliance protect your business from lawsuits and build user confidence. We include all of this by default, so you don’t have to worry about tech issues.

Some contractor industries require that if you have your website up and running you must display your licensing and make it ADA/WCAG compliant.

Don’t skip “boring” pages — they matter for trust and ranking. A gallery of real metal roof jobs demonstrates your craftsmanship. A well-designed 404 page keeps visitors from bouncing to a competitor after hitting a dead link. Privacy policies, terms, disclaimers act as trust signals both to Google and to homeowners sharing contact info.

Case Study: 

By adding both images and videos bi-weekly, ADS Sheet Metal was able to turn their "gallery page" into 25 metal roofing and metal siding leads within 6 months from this page alone!

It’s not about follower count; it’s about interaction. Every time a homeowner, friend, or past client likes, comments, or shares your post, Facebook’s algorithm spreads it to their network — meaning hundreds of local homeowners may see your work within hours.

Posts that feature your crew on-site, drone footage of installations, or short timelapse videos perform best because they look authentic, not staged. The more real your content feels, the wider the organic reach and the stronger your local reputation becomes.

In fact, smaller accounts can see 3-5% engagement rates while larger follower accounts have 0-2%. Why? Because the followers on smaller accounts are closer to the cult followings you need to get more reshares and referrals.

Facebook content shows up in both Facebook search and Google results, which means proper tagging can improve SEO and lead flow. Include location-based hashtags such as #DallasMetalRoofing, #StandingSeamAustin, or #NevadaRoofers to signal service areas.

Tag your company page and link back to your city landing pages or photo galleries. This connects Facebook engagement directly to your website SEO — so every like, comment, and share helps your search rankings too.

Install the Facebook and Messenger apps so you can reply instantly to messages and comments. Homeowners expect fast answers — a response delay of more than 15 minutes can reduce conversion rates by 80%.

Don’t guess which ads will perform — let your followers show you. After posting 20–30 times, look at which posts received the most engagement, reach, or video views. Then boost those top performers for $100–$500 to your most profitable cities or counties.

Target homeowners aged 30–65 with interests in home improvement or roofing, and make sure your ad location matches your real service area. A single boosted post of a beautiful metal roof transformation can drive both direct calls and long-term SEO visibility when linked back to your city pages.

Our CSO Marketing Program clients simply snap before-and-after photos of each project, text them to our team with the city and roof type, and we handle everything else — from Facebook SEO optimization and geo-tagging to scheduling and reporting.

Consistent posting — two to four times a week — keeps your name appearing in local feeds, reminds homeowners of your expertise, and builds a digital trail of credibility that competitors can’t fake.

Your LinkedIn content should focus exclusively on commercial projects, company milestones, and employee recognition. Show off your latest installations — warehouses, retail centers, apartment complexes, HOAs, or municipal buildings — and mention job size, location, and materials used (e.g. standing seam, R-panel, or architectural sheet metal).

Tag project managers, GCs, and suppliers who were part of the job. These small shoutouts signal professionalism and reliability, the traits B2B buyers look for when awarding six-figure contracts.

LinkedIn isn’t where you find $8,000 residential reroofs — it’s where you find $25,000 to $250,000 commercial opportunities. The people scrolling here are property managers, facility directors, builders, and developers. Use your company page to post polished project recaps and your personal profile to connect with the decision-makers behind them.

Don’t pitch right away. Build trust first. Let them follow your updates, see your crews in action, and recognize your brand consistency. When their next metal roof project or tenant retrofit comes up, you’ll already be on their shortlist.

Instead of cold calling or sending generic sales messages, use connection requests with context. Add a short note like:

“Hi [Name], I’m with [Company Name]. We specialize in standing seam and commercial metal roofing projects across [Region]. Always great to connect with others in construction and property management.”

Once they follow your page, they’ll see your work, your culture, and your expertise week after week — all without a sales pitch. That’s how referrals, partnerships, and multi-building contracts start.

Global Metal Roofing has used this exact strategy to expand B2B referrals and develop relationships with HOAs, apartment complexes, and GC partners — all through consistent posting and networking on LinkedIn.

Your LinkedIn feed isn’t just for leads — it’s also a recruiting and retention tool. Celebrate your people. Post about new hires, crew anniversaries, training certifications, and even birthdays. When potential recruits see your company values its team, they’re far more likely to apply — and your current employees feel recognized.

ou don’t need to spend thousands on LinkedIn job listings or outside recruiters. Post directly from your profile or company page and encourage employees, suppliers, and partners to share it. Within a few days, your post can reach thousands of relevant professionals in your local construction network.

For key hires like project managers, estimators, or foremen, reach out personally. Send a direct message, compliment their experience, and invite them for a short call. Often, the best hires come through networking, not job boards.

Record your metal roofing projects from start to finish — before, during, and after installation. We’ll help you edit one long video into multiple short clips for YouTube Shorts, Facebook, and Instagram Reels. Each short links back to the full video and your website, creating a loop of visibility that turns views into leads.

Educate, don’t just advertise. Create short, valuable videos about types of metal roofing systems, pricing differences, common contractor scams, and how to read roofing contracts. These topics drive organic searches and position you as the authority homeowners trust before hiring anyone.

Every video should have a call to action — tell viewers what to do next. Add your phone number in the description, your website link in the first line, and a pinned comment reminding them to request a quote. YouTube’s algorithm favors engagement, so the more comments and watch time your video earns, the higher you’ll rank in both YouTube and Google search results.

Your YouTube videos shouldn’t live on one platform. Share the same clips across Facebook, LinkedIn, and your Google Business Profile to boost reach and SEO authority. Embedding videos on your service pages also increases dwell time and helps your site rank higher locally.

Always reply to engagement — it signals activity and builds trust. Thank people for sharing your videos, answer their questions, and even tag them when posting follow-up content. Every interaction expands your visibility, helping you stay in front of new homeowners and commercial clients who see you as active, responsive, and professional.

Yelp Ads, however, are best reserved for smaller residential or quick-turn jobs within 0–15 miles of your location. They’re not ideal for $50,000 commercial installations but work extremely well for smaller repairs, coating projects, or partial roof replacements. These quick jobs help generate verified reviews — which in turn boost your visibility on Google Maps, Bing, and Apple Maps. Each completed project and satisfied homeowner review contributes to the ranking power of your broader digital presence.

Yelp is strict about its review solicitation policy. Asking customers directly for a review through mass emails, rewards, or prompts can result in your profile being flagged or even shadow-banned. Instead, focus on organic engagement: add your Yelp link in your email signature, thank customers in person after completion, and let satisfied clients decide on their own to leave feedback. Yelp’s algorithm detects unnatural review patterns — but authentic, consistent reviews over time build credibility safely and sustainably.

Consistency is key. Adding new project photos, short descriptions, and keyword-rich alt tags helps Yelp’s algorithm recognize your business as active and relevant. Each photo should mention the roof type, material, and city (for example: “Standing seam metal roof installation – Reno, NV”). Frequent uploads improve your placement in Yelp search results and Google’s image index.

Our CSO Program handles this for you — uploading new photos each month, optimizing captions for SEO, and ensuring every image connects back to your target cities and high-value keywords.

Most Yelp inquiries go to multiple contractors at once — so speed matters. Download the Yelp for Business app and enable notifications for messages and quote requests. Responding within ten minutes dramatically increases your close rate and review potential. Many homeowners decide who to hire based on who replies first.

Staying active on the app not only boosts your responsiveness badge on your profile but also signals to Yelp that your business provides reliable customer service — further improving your ranking in local results.

Always reply to engagement — it signals activity and builds trust. Thank people for sharing your videos, answer their questions, and even tag them when posting follow-up content. Every interaction expands your visibility, helping you stay in front of new homeowners and commercial clients who see you as active, responsive, and professional.

It’s no longer just about Google Reviews. AI platforms like ChatGPT, Perplexity, and Bing Copilot, along with Apple Maps and Yelp, now cross-reference ratings from multiple sources when recommending local businesses. That means a 5-star on Yelp can help you rank higher on Google, and a Facebook recommendation can appear when someone asks an AI, “Who’s the best metal roofing company near me?”

Consistency is key. The more uniform your 5-star ratings are across every platform, the stronger your brand looks to both humans and algorithms — and the higher your business climbs in search and map rankings.

We design QR code review cards that take customers straight to your Google Review link. After each metal roofing or siding project, hand the card to the homeowner or property manager. They scan, tap, and leave a review in under a minute — no typing, no searching, no excuses. It’s a seamless way to turn a satisfied client into a 5-star review before your crew even leaves the driveway.

Great reviews don’t start at the end — they begin before the first panel goes up. Let customers know early that feedback helps your company grow. A simple line like, “We rely on customer reviews — if we earn 5 stars today, would you mind sharing one afterward?” plants the seed naturally. When the time comes, leaving a review feels like part of the process, not a surprise request.

Throughout the project, keep homeowners informed with brief text or email updates. Send quick notes like “Your panels are halfway installed — we’ll be finishing by 3 p.m.” or “We’re sealing the ridge cap now; here’s a photo.” These check-ins show professionalism, transparency, and care — and they dramatically increase the odds of a detailed, genuine 5-star review once the job’s complete.

Before packing up, perform a final walkthrough with the homeowner or site contact. Point out details like clean seams, flashing work, or upgraded trim. Once they’re happy, hand over your QR card and say, “If we earned 5 stars today, would you mind sharing your feedback right now?” That direct but polite hand-off locks in trust and captures reviews while satisfaction is at its highest.

Not every client will post right away — but many will with a simple reminder. Build a short follow-up schedule:

30 days: Call to check how the roof is performing. If they’re happy, text or email your review link.

90 days: Send a seasonal message offering a quick inspection; include the link again.

6 months: Reach out before the next weather shift. A friendly check-in plus a subtle reminder often converts non-reviewers into new advocates.

These touchpoints prove you care long after the job ends — and they give multiple chances to secure 5-star feedback without ever sounding pushy.

Not every valuable review has to come from a paying customer. Character reviews — from suppliers, subcontractors, neighbors, or other business partners — highlight your integrity, reliability, and professionalism. Search engines increasingly use these to gauge “trustworthiness” signals (the “T” in Google’s E-E-A-T framework). Ask partners or peers to share how your team conducts itself, communicates, or supports the community. Those insights reinforce what every homeowner wants: a contractor they can trust before the first quote is written.

The best referral partners are those who already serve your ideal customers but don’t directly compete with you. Great examples include general contractors, solar installers, gutter companies, window and siding contractors, landscapers, and HVAC specialists. These professionals are often on-site before or after a roofing job and can recommend your services naturally.

For commercial opportunities, build relationships with property managers, restoration firms, and construction consultants who work on multi-unit buildings, retail centers, and HOA projects. When you consistently deliver quality work, they’ll think of your company first for every metal roofing need that arises.

Don’t overextend your network. Limit partnerships to two trusted contractors per related trade — no more. This “2-per-industry” rule ensures loyalty and keeps referral sources from feeling like they’re competing with each other for your attention.

For example, work with two solar installers, two general contractors, and two gutter companies max. This structure helps each partner feel valued, encourages them to prioritize your leads, and allows you to return the favor without spreading yourself too thin. Consistency and exclusivity build long-term trust — and that’s what keeps the referrals flowing.

Referrals should feel like a partnership, not a favor. Establish clear referral fees or reciprocal benefits from the start. Many metal roofing companies offer 5–10% of the project total or a flat $250–$500 for every signed contract.

Make sure to confirm the payment structure in writing and set expectations for when the referral fee is paid (for example, after deposit or project completion). Clear terms prevent misunderstandings and make referral programs more professional — which, in turn, encourages partners to keep sending you quality leads.

A well-written referral agreement protects both sides and keeps everything transparent. Include details like project types, fee amounts, payment timing, confidentiality, and non-compete clauses if needed.

This not only builds credibility but also separates your program from casual “word-of-mouth” exchanges. Partners take it more seriously when they see the relationship formalized — and that professional foundation often leads to repeat, high-value commercial and residential metal roofing referrals year after year.

Referral programs only work if you can track every lead, deal, and payout accurately. Whether you use a CRM like vCita or a structured Google Sheet, the key is to log every referral from the moment it comes in — including who referred it, the job type, project value, and payout status.

A simple shared spreadsheet can handle this efficiently if your business is smaller. List all referral partners, dates, client names, invoice totals, and the referral fee owed. As you scale, integrating a CRM like vCita automates tracking, follow-ups, and even reminders for your accounting team when payments are due.

This level of organization keeps your referral system transparent, trustworthy, and punctual. When partners see that they’re paid precisely and on time, they continue sending leads — and your company’s reputation for fairness grows right alongside your revenue.