Does Domain Authority Help Get more Local Leads?

If you’re a local service wondering whether your website’s domain authority will get you or keep you on page 1 of Google, the answer is both yes and no. It matters when you’re trying to attract traffic from other sites, but you can also build your domain authority in as little as 30 days and begin ranking on page 1 of Google simultaneously.

🔎 Search Engines Don’t Care about Your Domain Authority


Google doesn’t utilize or regard Domain Authority at all. Google considers hundreds of variables when ranking your webpage on page 1 of its search results or relegating it to the depths of page 2 and beyond. 


Here’s what they care about:

  • Do you have other sites linking to your page
  • Content and User Actions:
  • Is it easy to read? (8th grade reading level)
  • Is it helpful to the reader?
  • Does it contain original content that has never been stated before?
  • Entertaining (how long do they stay on the page)
  • User actions (do they click on things on the page)
  • Sharing (do they bookmark, share, or comment in the blog?)
  • Images: 
  • Do you have original photos that help the reader understand
  • Are the images optimized (small file size for faster loading)

What is Domain Authority?


Domain Authority (DA) is a third-party metric created by Moz and allows you to check your domain authority for free. It tries to predict how well a domain might rank in search engines based on backlinks and other signals. It’s scored on a scale from 1 to 100, with higher numbers considered more powerful. Your Domain Authority indicates trust that other sites will use to link to your website. This “backlinking” serves as a popularity contest that Google uses as one of 100s of reasons why your website, your website page should rank for a specific term.


  • Google.com? DA 100.
  • Your cousin’s food blog? Probably like 12.


PRO TIP:  Domain Authority is important but many SEO companies and SEO softwares can't read the true rating accurately. For example, semrush.com will have delayed updating of their system. We've seen it with our customers where they have a domain authority of 21-30 on Moze, but semrush is reading a 12 or 15. Focus on quality content and over time domain authority will increase.

  • STEP 1: WE OPTIMIZED THEIR WEBSITE

    • Core services: metal roofing, metal siding, and metal work.
    • Primary cities and service area; all 43 cities had their own pages and content.
    • Speak at the level of your audience; homeowners had 12th grade reading, and business owners had college degrees. So the language matched their education level. 
    • Target residential and commercial; separate pages for each city and type (res or comm).

  • STEP 2: WE PUT THE SAME MESSAGING, INFO, AND BRANDING ACROSS THE WEBS

    • Start by optimizing your Google Business Profile
    • Information (answer all questions and fields)
    • Choose the closest 20 cities with biggest population, not just 20 closest.
    • Add services
    • Add product/service for every city and link it to your city landing page
    • Continually add new images to your profile
    • Never upload fake images or AI generated images
    • Post to your profile every 5-7 days and link to your website (must be relevant)
    • Get a boatload of reviews
    • Now using all this information on Google Business Profile, put this same info on all local profiles
    • Same information to all social media accounts

  • STEP 3: WE HELPED GENERATE 55+ ADDITIONAL WAYS THEIR WEBSITE IS TALKED ABOUT

    Develop 55-70 Local Backlinks to Enhance Visibility and Authority. Customers don’t solely reach out to you via phone or Google searches. They also explore platforms like Yelp and Angi’s List or come across your business on sites you may not have anticipated. This widespread exposure is an example of Omnimarketing, and without embracing it, achieving dominance in your market will be challenging.


    • 99% of our clients start with 15-20 online listings and profiles, and end up with 55-70 in 10 days
    • 99% of our clients have 5-10 broken or incomplete profiles, and end up with 100% accuracy. 
build local listings,local seo audit
build local listings,local seo audit

✅ Branded Traffic Increases Links and Authority


Generate Your Own Traffic and Buzz


Branded traffic holds greater authority in Google's eyes. It indicates that you've got off your ass and launched physical marketing flyers, business cards, walked neighborhoods, and asked people to check you out. Here’s what we always launch in the first 30-45 days with every new client:


  • We create business cards with a QR code on them
  • You ask your friends to come for over pizza and beer
  • Ask each person to scan the QR code to your website home page
  • Then each person searches Google for your business name and clicks
  • Create a flyer with a QR code asking people to visit the website


Use Social Media to Drive Branded Traffic


It can also take the form of social media posts with links to your site, emails with direct links, and text message campaigns. When we launch a client, we implement all of these in the first 30 days to help establish brand authority in your local service area, thus increasing both traffic, authority, and leads.

increase domain authority through social media

✅ Get More Online Reviews to Improve Authority


Online reviews are difficult to obtain, but they are crucial for online visibility, referrals, and lead conversion. They help improve your ranking on local maps, serve as a badge of trust in search rankings, and enhance your website pages. We listed below some helpful additional blogs for you to consider reading as well pertaining to reputation management down below:




🎯 Final Word: Use DA as a Clue, Not a Compass


Think of Domain Authority like your car’s paint job. It might look good, but it doesn’t determine whether you will win the race (gain more leads). If you need help generating leads and visibility, PLEASE visit our CMO marketing page to learn more and if you wish to get a FREE consultation you fill out the form on the page.

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