The Gutter Yelp Ad Guide for More and Better Leads

For gutter companies, Yelp is truly beneficial if you take on both big and small projects. It's platform doesn't focus specific on gutter installation or gutter services, but rather a key category is gutter cleaning. So right away, you need to know, that Yelp Ads are best for small and medium sized gutter companies.

Why you Have to be able to "sell" gutter services

You must be able to qualify a gutter repair compared to a gutter replacement. Repairs are handyman work and you should never accept that call unless your lights are about to go out in your business front. You want the $1,000 to $10,000 gutter jobs. They are on Yelp, but they are fewer and farther in between than the small repair jobs. So put together a set of questions or follow ours here:

Qualifying Questions to a Yelp Ad Estimate Request

• Hi ______________ (name of person), I'd like to know more about your roofing project needs. Want to make sure the time needed fits an open slot we have in the next days.
• You can answer these questions or call me directly at (AAA) BBB-CCCC.
• What type of roof do you have?
• How many stories?
• How old is the roof?
• How big is the section needing repairing?
• Are you looking at a full roof replacement?
• Is it leaking? If so how big is the puddle?
• What color is the roof? Need to make sure we have that in stock.
• Great, so without looking at it in person its hard to to give you a full estimate. Our fees are $AAA.00 to come out and give you a full quote. If you like our final quote, we'll apply the estimate invoice amount as a discount to the total. Fair enough?
• Great, I have openings at _________ on ____________.
• Can I get your email and address and direct phone line.
• Great, see you then.

Yelp is a hiring platform

udnerstanding yelp's buyer intent

142 million people or more use Yelp every month while 45% of local homeowners look at your Yelp Reviews before calling you. Do you know when they call you?

At the last possible moment before their roof caves in or after they found leaking that has led to bigger problems. Homeowners and businesses know that roofs are damn expensive. So just know that they know it's gonna cost them a pretty penny. That's why they put away money and have a specific budget they can spend. It's your job to pick the right areas to service and produce great questions to "qualify" them before spending any time with them.

The Ladder Roofing Scenario

Envision a homeowner on a ladder, perplexed, witnessing water damage due to a failing roof. They try to do it themselves but soon learn why you get paid the big bucks. They search "roofer" into Yelp and your ad shows up at the top. Your Profile has no competitor ads on it. So they message you for an estimate or call you directly. This is the "do it for me" buyer.

Real-Life Examples of Roofing Leads on Yelp

A couple notice a section of shingle roofing flapping in the wind. You and I both know there's already damage if any rain or elements have gotten under the shingles. They go to yelp and bypass the ads but find your listing at the top 10 options. They send out estimates to all ten companies. The fastest response with qualifying questions will get them to see you as both responsive and the expert. You'll likely get hired on this one or at a higher ratio than your competitors. Qualify your leads!

Emergency Leak with Yelp at the Top of Google Search

Alice is a homeowner who finds a puddle in the garage. She calls out an HVAC company who says her hot water heater is fine and thinks her roof sucks. Guess what, they were right. She jump on Google and searches for "roofer near me" and yelp is at the top, so she clicks on it, and what do you know ... your paid ad is at the top and she clicks to call you right away.

what do you really pay for in gutter yelp ads?

CPC is not what you think it is...

Yelp is going to charge you for each of the following types of gutter "engagements" they call leads:

Calls

Yes this is the best lead cause you get to sell. Activate your call tracker to find the last four digits of the phone number. You should go through those numbers every month to see if there's any "spam." You get charge for every one of them.

Messaging

You get charged for every person that messages you asking for a quote and dear lord will they finagle you. Stick to your pricing but start by asking great questions. See below for examples.

Website Visits

Create a landing page on your website, hide the top navigation so they can get out of the page, then in the form entitle it "yelp paid ad page." When the form is submitted, you'll know that's a yelp paid ad lead. Easy!

Start Small: $250 or more/mo

We always suggest to start with a budget of $250 - $500 for a single month and count how many total leads you really gained. If they asked for a quote , called you, that's a lead. Our clients see a $13-$15 lead per month but the cost goes lower and your engagement and CTR lowers as you gain more reviews. While the Ad is really important, reviews provide credibility and increase people wanting to know more and to consider your gutter solutions. Clicking to your website is not a lead. That's only a lead for the website if they called or filled out a form.

refine your cities after 30

By running a report for the last 30 days while you ran the ads, filter the report for cities you installed new gutters and/or screens. The hot cities are the ones you should focus you ad on. When you run an ad, your budget is spread across all cities evenly at first. So narrow your ad to specific cities to gain more traction in any ad platform to gain more market share.

Gutter companies that offer all three; gutter cleaning, gutter installation, and gutter guards are going to love Yelp Ads. If you only offer gutter guards, Yelp Ads are not for you, because too many people want gutter cleaning for $250 and not guards for $2,500. Gutter installation is tricky as most buyers on Yelp are looking for repairs, so you'll have to message them and sell your services. Ads don't generate revenues, they generate leads, and it's your job to close the deal and provide services so great that they willfully give you a review. Good luck!

Key Takeaways yelp ads for gutter companies

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