Video Marketing Guide for Home Improvement Companies

How Pictures and Videos grow your business

Use Videos to reduce liability and lawsuits

Take videos of the job site before you lift a single tool. Document using your voice what you see as well. By doing this you can avoid bogus lawsuits if they were ever to occur with both visual and audio documentation of the job site before you arrived, during, and after.

Use Videos to update your clients

Everyone hates emails and they are outdated. Just film the job site, put your face and team behind the quality of work you’re providing and either text and/or email it to the customer. These video updates are the exact way our agency gives updates to our clients reducing the need for long meetings and misunderstanding and it can help your home service business too. 

Take Pictures of Your job sites too

Secondly, the before, during, and after photos will showcase your level of professionalism and expertise on your website’s gallery and social media channels. When all the photos of a job site are done for a day you upload them as soon as possible under a “project” folder in social and your website. Remember, the key is to continually update photos and statuses as they happen not at the end. The internet takes time to register new content, so continually updating helps you increase visibility, SEO, rankings, lead generation and branding.

Empowering Younger Employees

If you have some apprentices that are really good with their phones videos and pictures, why not empower them to help build your brand. Each day they send you the supervisor the videos and pictures they take and the videos, plus it helps them truly understand the business and the quality of work they and their colleagues provide. 

Employee Education

Another great way to use videos is to occasionally record videos of employees describing specific parts of a job that is being completed to use it for online training videos for newer employees, case studies, and overall big business branding. 

New Hire Introductions

You have some great leaders and that “About You” page sucks. Spice it up with a simple intro video of your site supervisor and owners by asking to speak briefly about why they joined the industry. You can also use this to introduce new hires to other teams they may not work with every day. 

Using Drones for Video Marketing

Warning: Drones Require Registration

You will need to register your drone for commercial use with the FAA. Click here to register with FAA. Law Enforcement and FAA just want to be able to track your drone just like they would for any helicopter or plane. The process is rather simple, but if you don’t do this you could face $1000s in fines. 

Drones Allow for Great Client Update Recaps

Drone videos are absolutely amazing because you can use them to update your clients of the progress that's been happening from Day 0 to the completion date. People love videos and in a single 1-2 minute video or shorter you can consistently give a client not just verbal but visual updates of the progress. 

Long Videos with Editing

By creating a library of drone videos you can then hand them all over to a video editor to splice them up into an amazing video showcasing a whole host of different types of homes and projects you’ve completed. If Realtors are doing this to sell million dollar homes, you can do it to sell $2,000 to $40,000 jobs.

Reduce Liability with Drones

Imagine in a worst case scenario that a homeowner sues you for some form of damage but you can submit not just pictures but a video of the status of the home before you got there and then the current status when you completed the project. 

Here are some videos on how roofers, gutterers, and contractors use Drones for both inspection and to manage their teams and updates:

• Roof Inspection With a Drones
• Drone Benefits for Contractors
• Best Drones for Gutter Businesses