The Roofing Yelp Ad Guide for More and Better Leads

Quick Summary on Yelp vs Facebook vs Google Ads

As a marketing agency for home services, we recommend considering Google Ads, followed by Yelp Ads, then Facebook Ads, based on each platform’s capability to run a Paid Ad for specific roofing services such as roof repair, roof installation, or roof maintenance. If you're already using Yelp Ads, this article will help refine your Ad for better results.

Yelp: A Source of Quality Leads for Roofing Companies?

Did you know that 142 million people or more use Yelp every month while 45% of local homeowners look at your Yelp Reviews before calling you?

The 72-Hour Roofing Response Challenge on Yelp

Yelp users often seek licensed Roofing Contractors who can respond to their needs within 72 hours. Our clients have noted that over 90% of requests require urgent service (within 72 hours or less). If you can't meet these quick turnaround times, Yelp might not be the best platform for you. With immediate need also comes less friction in the buying cycle but also means that the vast amount of requests are emergencies and likely not full roofing builds but rather repairs, so beware!

The Ladder Roofing Scenario

Envision a homeowner on a ladder, perplexed, witnessing water damage due to a failing roof. They quickly turn to Yelp on their smartphone, searching for a roofing expert. This scenario represents a potential client with high purchase intent, often ready to select a service provider within a short period after discovering them on Yelp.

Real-Life Examples of Roofing Leads on Yelp

Example 1: The Suburban Roofing Challenge

Consider Bob, a suburban homeowner, who notices significant roof damage. He uses Yelp to search for reliable roofing services and comes across your company's engaging reviews and professional presence, leading him to book a service appointment swiftly.

Example 2: The Emergency Leak

Alice, facing an urgent roof leak, turns to Yelp to find a quick solution. She finds your company, bolstered by your effective digital marketing, and contacts you immediately for assistance.

Yelp: A Potential Goldmine for Roofing Companies

With its high user intent, Yelp can be a valuable platform for roofing companies. A strong presence on Yelp, supported by a strategic approach like Talent Into Profits, can attract homeowners in need of immediate roofing solutions.

A Cautionary Note on Yelp Ads for Roofing Companies

Be aware that while Yelp can generate a high volume of leads, many may be for smaller jobs. With a reasonable budget, you can expect a significant number of leads, but it's important to filter them to ensure the profitability of each project.

Setting Goals for Your Yelp Ad Campaign

Define clear objectives for your campaign, whether it's increasing calls, website visits, or showcasing your roofing services. Setting a goal will guide your advertising strategy on Yelp. Our Agency looks at all of this but focuses on total leads via calls and messages. Website visits are covered in the monthly website round-up because they still have to be converted via your website content. In our monthly recorded video we discuss all leads and where they come from. Yelp Ads can help your business, but you need to know where the leads are coming from to ensure your paid ad spend budget is producing or if you should just go all in on local Google Maps and SEO. 

Captivating Visuals for Your Yelp Ads

Choose photos that effectively represent your roofing business, such as before-and-after images or your team in action. These visuals should grab attention and convey the quality of your services.

Crafting Effective Ad Copy

Your ad copy should highlight what sets your roofing business apart, focusing on your unique selling points and the quality of your services.

Keyword Selection for Roofing Services

Choose relevant and engaging keywords for your ads. Think beyond generic terms and consider phrases that resonate with your target audience's needs. Consider Metal Roofing, Shingle Roofing, and Metal Roofing Repair vs Metal Roofing Replacement. 

Location-Based Targeting on Yelp

Define the geographical range for your ads, typically within a 10 to 30-mile radius from your business location. This helps in targeting potential clients effectively and reduces your overall ad spend each month. 

Budgeting for Yelp Roofing Ads

Set a daily budget based on Yelp's estimated cost-per-click and expected daily clicks. This will help in managing your advertising expenses effectively. Again, as a business owner all you should care about it the number of leads, your monthly revenue, and then the ROI that you’re entire marketing is bringing forth. Paid Ads no matter the platform is just part of your strategy. 

Tracking and Optimizing Ad Performance

Monitor key metrics like billed clicks, CTA clicks, messages, and call reports to understand the effectiveness of your campaigns and optimize accordingly.

Responding to Yelp Inquiries

Quick responses to Yelp inquiries can significantly increase your chances of converting leads into customers. Utilize the Yelp app for timely communication.

Flexibility in Ad Management

Yelp Ads can be paused or canceled anytime, allowing for flexibility in ad management. Adjust your strategy as needed to maintain effectiveness.

Selecting High-Visibility Times for Ads

Consider running your ads during specific hours to optimize your budget and reach homeowners when they're most likely to need roofing services.

Yelp Ads: A Strategic Tool for Roofing Companies

Yelp can be an effective platform for roofing companies, especially with a well-planned strategy. By focusing on high-quality leads, setting clear goals, creating compelling content, and responding promptly to inquiries, you can make Yelp Ads a valuable part of your marketing arsenal. With the right approach, your roofing company can stand out on Yelp and attract the customers who need your services the most.

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