Linkedin Guide for Home Services growth
I know what you're thinking, LinkedIn, just rank me on Google, build a great site, great reviews, post some ads and I'll grow my business. Yes, that's true, but what about those big bids you always dreamed about?
Those home builders, HOAs, and even bigger contractors, they are on LinkedIn more than Facebook, and to get to them you will have to make the introduction yourself. There's no better way to build a connection than LinkedIn.
- 99% of all businesses in America are local businesses just like you
- 69% of US users log in daily via computer or mobile device.
- 52 Million people use LinkedIn to search for jobs every week.
- 8 people are hired via LinkedIn every minute.
- 40% of users engage in a business page every week, that’s why you need one.
- 30% of company page reshares, likes, and comments, are from employees
- The average user only logs in for 7 minutes a day so you have to make an impact!
20 ways to use LinkedIn for growth
Optimize your LinkedIn Profile with up-to-date company information, your title, with a professional profile picture, and an engaging headline.- Use relevant keywords: Use keywords relevant to your industry and expertise in your profile, summary, and job descriptions to make it easy for people to find you.
- Engage with your target audience: Engage with your target audience by sharing and commenting on their posts, joining relevant groups, and participating in discussions.
- Share valuable content: Share valuable content that is relevant to your industry, such as blog posts, articles, and infographics.
- Personalize connection requests: Personalize connection requests by adding a personalized note that explains why you want to connect and how you can add value.
- Don't spam: Avoid sending mass connection requests or spamming your connections with sales messages.
- Connect with alumni: Connect with alumni from your school or university to expand your network.
- Attend industry events: Attend industry events and connect with people you meet there on LinkedIn.
- Use LinkedIn's search function: Use LinkedIn's search function to find people with similar interests or backgrounds.
- Ask for referrals: Ask your existing connections for referrals to people they think you should connect with.
- Offer value: Offer value to your connections by sharing your knowledge, expertise, or connections.
- Be authentic: Be authentic and genuine in your interactions with others.
- Don't be pushy: Don't be pushy or aggressive in your attempts to connect or build relationships.
- Follow up: Follow up with new connections to keep the conversation going and build a relationship.
- Share success stories: Share success stories or case studies that demonstrate your expertise.
- Use LinkedIn's publishing platform: Use LinkedIn's publishing platform to share long-form content and establish yourself as a thought leader.
- Participate in LinkedIn groups: Participate in LinkedIn groups related to your industry or interests.
- Use hashtags: Use relevant hashtags to increase the visibility of your posts and make them easier to find.
- Offer to help: Offer to help others in your network with their problems or challenges.
- Be patient: Building a strong network on LinkedIn takes time and effort, so be patient and persistent in your efforts.
How to perform Local Outreach via LinkedIn
LinkedIn is a remarkable platform for connecting with professionals, showcasing your expertise, and expanding your network. Nonetheless, numerous individuals encounter difficulties when it comes to reaching out on LinkedIn without appearing overly sales-oriented. The secret to achieving successful outreach on LinkedIn lies in nurturing relationships gradually, rather than aiming for immediate sales. To assist you in this endeavor, we have provided some valuable tips and customizable templates that can be tailored to your specific needs and priorities.
General Request Suggestion
Hi [Name], I researched your profile and your company, read some of the recent posts, and I’d like to read and get to know you and your company better, and possibly see one another’s direct posts. Can we connect, please? Thanks ___________.
The Follower Approach
Hi [Name], I loved your post/article on ______________. That impacts our company as well, especially that part about ________________. Would love to connect so that I’m always aware of you and your company’s content, as well as for you to see ours. Thanks, __________
Cold Value Approach
Hi [Name], after reading your article on ________________, we got inspired to look at _____________ from a different angle that compliments your viewpoint and also gave you link credits. Check it out and if you'd like to connect here on LinkedIn, I'd love to have you in my network.
