120+ Marketing Acronyms

1. A/B Testing (Split Testing)

• Definition: A method of comparing two versions of a webpage, ad, or email to see which performs better.
• Correct Use: “We ran an A/B test on our gutter landing page—version B with a bigger CTA button had a 22% higher conversion rate.”
• Incorrect Use: “We did A/B testing by running Facebook ads one week and Google ads the next.” (That’s just platform switching, not a test.)

2. ABM (Account-Based Marketing)

• Definition: A B2B strategy that targets specific high-value accounts with personalized campaigns.
• Correct Use: “Our ABM campaign focused only on the top 10 construction companies in Ventura County.”
• Incorrect Use: “We used ABM for our Google Ads targeting homeowners.” (ABM is B2B, not consumer-focused.)

3. ACoS (Advertising Cost of Sale)

• Definition: A metric used in Amazon and ecommerce advertising. It’s ad spend divided by revenue.
• Correct Use: “Our Amazon gutter guard ads had a 20% ACoS, meaning we spent $0.20 for every $1 in sales.”
• Incorrect Use: “We calculated ACoS for our Yelp reviews.” (Reviews aren’t sales ads.)

4. API (Application Programming Interface)

• Definition: A tool that lets different software systems talk to each other. In marketing, APIs connect CRMs, ad platforms, and automation tools.
• Correct Use: “We used the Google Ads API to pull real-time data into our reporting dashboard.”
• Incorrect Use: “Our website runs on an API.” (Websites use code, not an API by default.)

5. ASP (Average Selling Price)

• Definition: The average price at which a product/service is sold.
• Correct Use: “Our ASP for gutter cleaning is $350, but with upsells, it increases to $500.”
• Incorrect Use: “ASP is how much profit we made.” (It’s about price, not margin.)

6. B2B (Business-to-Business)

• Definition: Selling products or services from one business to another.
• Correct Use: “TIP sells B2B marketing services to contractors, not directly to homeowners.”
• Incorrect Use: “We run B2B Facebook ads targeting homeowners.” (That’s B2C.)

7. B2C (Business-to-Consumer)

• Definition: Selling directly to end consumers.
• Correct Use: “A roofing company running Google Ads for ‘roof replacement’ is B2C.”
• Incorrect Use: “Our vendor partnerships are B2C.” (Those are B2B.)

8. BOFU (Bottom of Funnel)

• Definition: The stage in the marketing funnel where prospects are ready to buy.
• Correct Use: “Our BOFU ads included testimonials and a free estimate form.”
• Incorrect Use: “Posting memes on Instagram is BOFU.” (That’s top-of-funnel engagement, not BOFU.)

9. BR (Bounce Rate)

• Definition: The percentage of website visitors who leave without engaging further.
• Correct Use: “Our gutter blog had a 70% bounce rate, so we added internal links and lowered it to 45%.”
• Incorrect Use: “We measured bounce rate on our Facebook ads.” (Bounce rate is a web metric, not an ad metric.)

10. CAC (Customer Acquisition Cost)

• Definition: The cost of acquiring one new customer, including ads, sales, and marketing expenses.
• Correct Use: “Our CAC for gutter installations is $220, but each job averages $1,500 revenue.”
• Incorrect Use: “CAC is how much it costs to generate one lead.” (Lead ≠ customer.)

11. CMS (Content Management System)

• Definition: Software that lets you create, edit, and manage website content without coding.
• Correct Use: “We built our client’s roofing site on Duda, a CMS that makes updates easy.”
• Incorrect Use: “We used CMS for our email campaigns.” (Email platforms are not CMS.)

12. CPC (Cost Per Click)

• Definition: The amount paid each time someone clicks on your ad.
• Correct Use: “Our Google Ads CPC for ‘gutter installation Ventura’ is $8.50.”
• Incorrect Use: “Our CPC shows how much we spent overall.” (That’s total ad spend, not CPC.)

13. CPL (Cost Per Lead)

• Definition: The cost of generating one lead, whether from ads, SEO, or other channels.
• Correct Use: “We spent $2,000 and got 50 form submissions—CPL is $40.”
• Incorrect Use: “Our CPL is $2,000 this month.” (That’s spend, not cost per lead.)

14. CPM (Cost Per Mille / Thousand Impressions)

• Definition: The cost of 1,000 ad impressions. Common in display and social advertising.
• Correct Use: “Facebook charged us $12 CPM, meaning $12 for every 1,000 views.”
• Incorrect Use: “Our CPM tells us how many leads we got.” (CPM is about impressions, not leads.)

15. CRM (Customer Relationship Management)

• Definition: A platform that organizes customer data, sales pipelines, and interactions.
• Correct Use: “We use Google Sheets as a lightweight CRM for gutter clients.”
• Incorrect Use: “Our CRM is our website.” (A website isn’t a CRM—it’s a marketing asset.)

16. CTA (Call to Action)

• Definition: A prompt telling users what to do next (e.g., “Book a Free Estimate”).
• Correct Use: “Our landing page CTA ‘Get Your Free Roof Inspection’ boosted conversions.”
• Incorrect Use: “Our logo is our CTA.” (Logos are branding, not calls to action.)

17. CTR (Click-Through Rate)

• Definition: The percentage of people who click after seeing your ad, email, or link.
• Correct Use: “Our ad had a 7% CTR—70 people clicked out of 1,000 impressions.”
• Incorrect Use: “CTR shows how many sales we made.” (CTR measures clicks, not sales.)

18. CX (Customer Experience

• Definition: The overall perception a customer has of your brand from start to finish.
• Correct Use: “Improving CX with faster response times boosted referrals.”
• Incorrect Use: “CX is the same as customer service.” (CX is bigger—service is just one part.)

19. DCO (Dynamic Creative Optimization)

• Definition: Ad technology that automatically tests and serves the best-performing creative variations.
• Correct Use: “We used DCO in Facebook Ads to swap out headlines and images dynamically.”
• Incorrect Use: “We did DCO by making two static graphics in Canva.” (That’s manual, not dynamic optimization.)

20. DMA (Designated Market Area)

• Definition: A region defined by Nielsen or similar, used for media planning and targeting.
• Correct Use: “Our campaign targeted the Los Angeles DMA to reach homeowners in that broadcast region.”
• Incorrect Use: “DMA is our service area radius.” (A DMA is a broadcast/media region, not a chosen mileage radius.)

21. DNS (Domain Name System)

• Definition: The system that translates website domain names into IP addresses.
• Correct Use: “We updated our DNS records to connect the new website to the hosting server.”
• Incorrect Use: “DNS is the name of our domain registrar.” (Registrar sells domains; DNS routes them.)

22. DM (Direct Message)

• Definition: A private message on social media platforms.
• Correct Use: “We DM’d a prospect on LinkedIn to follow up after they liked our post.”
• Incorrect Use: “We sent a DM through email.” (Email ≠ DM.)

23. DMO (Destination Marketing Organization)

• Definition: Organizations promoting tourism and travel for a specific area.
• Correct Use: “Our ads targeting Reno tourists were co-funded by the local DMO.”
• Incorrect Use: “DMO is a digital marketing objective.” (Not correct—it’s an org, not a metric.)

24. DMP (Data Management Platform)

• Definition: Software that collects and organizes audience data for ad targeting.
• Correct Use: “Our DMP grouped audiences by behavior for retargeting campaigns.”
• Incorrect Use: “We used a DMP to design our website.” (That’s CMS, not DMP.)

25. DNSBL (Domain Name System Blacklist)

• Definition: A list of domains flagged for spam or bad reputation, used in email filtering.
• Correct Use: “Our emails weren’t delivering because the domain was on a DNSBL.”
• Incorrect Use: “We use DNSBL for ad tracking.” (It’s about email, not ads.)

26. DR (Domain Rating)

• Definition: An SEO metric by Ahrefs that measures backlink authority (0–100).
• Correct Use: “We built local backlinks to boost our DR from 25 to 40.”
• Incorrect Use: “DR shows how fast our site loads.” (That’s site speed, not DR.)

27. DSP (Demand-Side Platform)

• Definition: A system advertisers use to buy ad inventory programmatically.
• Correct Use: “We used a DSP to automate display ad bidding across multiple networks.”
• Incorrect Use: “DSP is our CRM.” (Not even close.)

28. DTC (Direct-to-Consumer

• Definition: Selling directly to end customers, skipping wholesalers/retailers.
• Correct Use: “That gutter guard company went DTC with ads straight to homeowners.”
• Incorrect Use: “Our B2B services are DTC.” (DTC is consumer-focused only.)

29. E-A-T (Expertise, Authoritativeness, Trustworthiness)

• Definition: Google’s quality guidelines for ranking content.
• Correct Use: “We added author bios to improve E-A-T on our roofing blogs.”
• Incorrect Use: “E-A-T is an SEO plugin.” (It’s a guideline, not software.)

30. EBITDA (Earnings Before Interest, Taxes, Depreciation & Amortization)

• Definition: A financial metric showing core profitability.
• Correct Use: “Our agency had $300k EBITDA last year.”
• Incorrect Use: “Our EBITDA was our revenue.” (It excludes costs, so not the same.)

31. EFO (Exit Form Optimization)

• Definition: Improving forms that appear when users attempt to leave a site.
• Correct Use: “We captured 12% more leads by running EFO pop-ups with discounts.”
• Incorrect Use: “EFO is the same as SEO.” (Totally different.)

32. EMM (Enterprise Mobility Management)

• Definition: Software to secure and manage employees’ mobile devices.
• Correct Use: “Our corporate EMM lets staff securely access CRM on phones.”
• Incorrect Use: “EMM is about email marketing metrics.” (Not at all.)

33. ESP (Email Service Provider)

• Definition: A platform for sending and managing email campaigns.
• Correct Use: “We run all nurture campaigns through our ESP, Mailchimp.”
• Incorrect Use: “ESP is what tells us open rates.” (That’s analytics, not the ESP itself.)

34. ETL (Extract, Transform, Load)

• Definition: A process in data integration—moving data between systems.
• Correct Use: “We used ETL to pull Google Ads data into our BI dashboard.”
• Incorrect Use: “ETL is our SEO software.” (Not true—it’s data engineering.)

35. FMCG (Fast-Moving Consumer Goods)

• Definition: Products with quick turnover, like snacks or toiletries.
• Correct Use: “FMCG brands rely heavily on retail promotions and packaging.”
• Incorrect Use: “Gutter installation is FMCG.” (It’s not consumer packaged goods.)

36. FOMO (Fear of Missing Out)

• Definition: A marketing tactic creating urgency or exclusivity.
• Correct Use: “We used FOMO by adding ‘Only 3 spots left this week!’ to our ad.”
• Incorrect Use: “FOMO is when customers complain.” (That’s dissatisfaction, not urgency.)

37. FTP (File Transfer Protocol)

• Definition: A method for transferring website files between servers.
• Correct Use: “We used FTP to upload a new plugin to the site.”
• Incorrect Use: “FTP is an SEO ranking factor.” (Nope.)

38. GA (Google Analytics)

• Definition: Google’s platform for tracking and analyzing website traffic.
• Correct Use: “GA showed 500 visits from our gutter ads last week.”
• Incorrect Use: “GA is Google Ads.” (Different products.)

39. GCLID (Google Click Identifier)

• Definition: A tracking parameter added to URLs for Google Ads.
• Correct Use: “We passed the GCLID into our CRM to track which ad generated the lead.”
• Incorrect Use: “GCLID is our campaign name.” (It’s a tag, not the campaign itself.)

40. GDN (Google Display Network)

• Definition: Google’s ad network of websites, apps, and videos.
• Correct Use: “We ran retargeting ads across the GDN to re-engage visitors.”
• Incorrect Use: “GDN is where we run search ads.” (Search is separate.)

41. GIF (Graphics Interchange Format)

• Definition: Animated image format often used in digital marketing.
• Correct Use: “We added a GIF to our social ad to increase engagement.”
• Incorrect Use: “GIF is a video file.” (It’s an image format, not video.)

42. GMB (Google My Business) → Now GBP

• Definition: Google’s free listing platform for local businesses (now Google Business Profile).
• Correct Use: “We optimized the GMB listing with reviews and photos.”
• Incorrect Use: “Our website is our GMB.” (Two separate things.)

43. GMT (Greenwich Mean Time)

• Definition: A time standard used for scheduling global campaigns.
• Correct Use: “Our email campaign launched at 8 AM GMT.”
• Incorrect Use: “GMT is our Google Tag Manager.” (Nope—different acronym.)

44. GTM (Google Tag Manager)

• Definition: A tool to manage and deploy marketing tags on a website.
• Correct Use: “We used GTM to install tracking pixels without editing code.”
• Incorrect Use: “We ran GTM ads on YouTube.” (That’s Google Ads, not GTM.)

45. H1 (Header 1 Tag)

• Definition: The main heading on a webpage, important for SEO.
• Correct Use: “Our homepage H1 is ‘Home Services Marketing Experts.’”
• Incorrect Use: “H1 is a website link.” (It’s a header tag, not a link.)

46. H2 (Header 2 Tag)

• Definition: Subheadings on a webpage that structure content under the H1.
• Correct Use: “We used H2s like ‘Local SEO’ and ‘Google Ads’ on the landing page.”
• Incorrect Use: “Our footer is an H2.” (Footers aren’t header tags.)

47. HTML (HyperText Markup Language

• Definition: The code that structures content on the web.
• Correct Use: “We edited the HTML to fix broken schema markup.”
• Incorrect Use: “HTML is the hosting server.” (Not at all.)

48. HTTP (Hypertext Transfer Protocol)

• Definition: The protocol for transferring data on the web.
• Correct Use: “Our site switched from HTTP to HTTPS for better security.”
• Incorrect Use: “HTTP is our domain name.” (No—it’s the transfer protocol.)

49. HTTPS (Hypertext Transfer Protocol Secure)

• Definition: The secure version of HTTP, with SSL/TLS encryption.
• Correct Use: “Google ranks HTTPS sites higher than HTTP.”
• Incorrect Use: “HTTPS is our hosting provider.” (Not correct.)

51. ICP (Ideal Customer Profile)

• Definition: A detailed description of your perfect-fit customer based on demographics, firmographics, and behaviors.
• Correct Use: “Our ICP is mid-sized roofing companies in LA County looking for growth marketing.”
• Incorrect Use: “ICP is the same as a persona.” (A persona is broader storytelling; ICP is sales-target precise.)

52. IDFA (Identifier for Advertisers)

• Definition: Apple’s identifier that lets advertisers track and target mobile users across apps.
• Correct Use: “Facebook Ads performance dropped after Apple restricted IDFA access.”
• Incorrect Use: “IDFA is a campaign type in Google Ads.” (Nope, it’s mobile tracking only.)

53. IG (Instagram)

• Definition: A visual-first social media platform used for brand awareness and engagement.
• Correct Use: “We posted behind-the-scenes IG reels to boost engagement.”
• Incorrect Use: “IG is a Google Ads metric.” (Not at all.)

54. IMC (Integrated Marketing Communications)

• Definition: A strategy that unifies brand messaging across multiple channels.
• Correct Use: “Our IMC plan aligned Facebook Ads, SEO blogs, and email campaigns around one offer.”
• Incorrect Use: “IMC is posting the same ad everywhere.” (It’s about coordination, not duplication.)

55. IoT Marketing (Internet of Things Marketing)

• Definition: Using connected devices to deliver targeted or contextual marketing.
• Correct Use: “A smart fridge recommending grocery brands is an IoT marketing example.”
• Incorrect Use: “IoT is another name for SEO.” (Completely different worlds.)

56. IP Targeting (Internet Protocol Targeting)

• Definition: Delivering ads to specific households or offices using their IP addresses.
• Correct Use: “We used IP targeting to show display ads to attendees of a trade show.”
• Incorrect Use: “IP targeting is buying backlinks.” (Not true—it’s ad placement tech.)

57. ISP (Internet Service Provider)

• Definition: In marketing, ISPs matter in email deliverability—Gmail, Yahoo, etc. filter campaigns.
• Correct Use: “Our emails bounced because major ISPs flagged our domain.”
• Incorrect Use: “ISP is an ad bidding strategy.” (Nope.)

58. IVR (Interactive Voice Response)

• Definition: Automated phone menu system used in lead handling and call campaigns.
• Correct Use: “Our IVR routes Google Ads calls to the right sales rep automatically.”
• Incorrect Use: “IVR is a social media metric.” (Not even close.)

59. KPI (Key Performance Indicator)

• Definition: A measurable goal that defines campaign success.
• Correct Use: “Our KPI is keeping cost per lead under $60.”
• Incorrect Use: “KPI is the name of our CRM tool.” (Nope, it’s a performance metric.)

60. KOL (Key Opinion Leader)

• Definition: Influencers or experts whose endorsement influences buying decisions.
• Correct Use: “We worked with a KOL on YouTube to review gutter guard installations.”
• Incorrect Use: “KOL is another word for keyword list.” (Not true.)

61. KWR (Keyword Research)

• Definition: The process of analyzing search terms to guide SEO and PPC campaigns.
• Correct Use: “Our KWR showed ‘metal roofing marketing’ has strong monthly volume.”
• Incorrect Use: “KWR is the cost of running Google Ads.” (That’s CPC/CPL, not KWR.)

62. LTV (Lifetime Value)

• Definition: The projected revenue a customer generates during their relationship with a business.
• Correct Use: “With upsells, the LTV of each customer rose from $2,500 to $5,000.”
• Incorrect Use: “LTV is how much one job pays.” (That’s job revenue, not long-term value.)

63. LLM (Large Language Model)

• Definition: AI systems (like ChatGPT) that generate text and insights—used in marketing automation and content.
• Correct Use: “We used an LLM to create ad copy variations for A/B testing.”
• Incorrect Use: “LLM is a LinkedIn ad metric.” (Not at all—it’s AI tech.)

64. LP (Landing Page)

• Definition: A standalone web page designed to capture leads or conversions.
• Correct Use: “Our LP with one focused CTA converted 30% better than the homepage.”
• Incorrect Use: “LP is our LinkedIn profile.” (Nope, totally different.)

65. LPO (Landing Page Optimization)

• Definition: Improving landing pages to increase conversions.
• Correct Use: “We ran LPO by testing new headlines and button colors.”
• Incorrect Use: “LPO is just running more ads.” (Optimization happens on the page, not the ad spend.)

66. LTV:CAC Ratio

• Definition: A comparison of lifetime value to customer acquisition cost—used to measure profitability.
• Correct Use: “Our LTV:CAC ratio is 4:1, meaning customers generate 4x their acquisition cost.”
• Incorrect Use: “LTV:CAC is our monthly ad budget.” (Not correct—it’s a profitability metric.)

67. MQL (Marketing Qualified Lead)

• Definition: A lead that has shown interest and meets criteria suggesting they’re more likely to become a customer.
• Correct Use: “The ebook download campaign produced 200 MQLs last month.”
• Incorrect Use: “Every website visitor is an MQL.” (Visitors aren’t qualified until they meet criteria.)

68. MRR (Monthly Recurring Revenue)

• Definition: Predictable, recurring revenue earned each month, often used in subscription or retainer-based marketing services.
• Correct Use: “Our agency’s MRR from SEO retainers is $40,000.”
• Incorrect Use: “MRR is our one-time project billing.” (That’s not recurring.)

69. MR (Market Research)

• Definition: The process of gathering and analyzing information about target markets and customers.
• Correct Use: “Our MR showed homeowners search for ‘roof repair near me’ more than ‘roofing contractor.’”
• Incorrect Use: “MR is the name of our marketing report.” (That’s a deliverable, not research itself.)

70. MSP (Marketing Service Provider)

• Definition: A company offering outsourced marketing services, often in digital marketing or automation.
• Correct Use: “We hired an MSP to manage our HubSpot campaigns.”
•  Incorrect Use: “MSP is our hosting company.” (That’s Managed Service Provider, not marketing-focused.)

71. MVL (Most Valuable Lead)

• Definition: The lead type or source that generates the highest return on investment.
• Correct Use: “Google Ads generated our MVL because 80% converted to paid customers.”
• Incorrect Use: “MVL is the same as MQL.” (MQL is interest-based; MVL is revenue-based.)

72. NAP (Name, Address, Phone Number)

• Definition: The consistent business info critical for local SEO and directory listings.
• Correct Use: “Our NAP consistency boosted local map rankings.”
• Incorrect Use: “NAP is a type of ad copy.” (Not even close.)

73. NLP (Natural Language Processing)

• Definition: AI tech that interprets and generates human language—used in chatbots, search, and automation.
• Correct Use: “We used NLP to power our AI chatbot for lead capture.”
• Incorrect Use: “NLP is the same as SEO.” (They work together but aren’t the same.)

74. NPS (Net Promoter Score)

• Definition: A metric that measures customer loyalty by asking how likely they are to recommend you.
• Correct Use: “Our NPS survey scored 72, showing high customer satisfaction.”
• Incorrect Use: “NPS shows how many website visits we got.” (That’s traffic, not loyalty.)

75. OOH (Out-of-Home Advertising)

• Definition: Marketing that reaches consumers outside their homes—billboards, bus ads, posters.
• Correct Use: “We ran an OOH campaign with local billboards promoting free estimates.”
• Incorrect Use: “OOH is online-only advertising.” (It’s physical, not digital.)

76. ORM (Online Reputation Management)

• Definition: Strategies to control and improve how a brand appears online through reviews, content, and search.
• Correct Use: “We launched an ORM campaign to respond to reviews and improve ratings.”
• Incorrect Use: “ORM is another name for SEO.” (They overlap but aren’t identical.)

77. OTT (Over-the-Top)

• Definition: Advertising delivered via streaming platforms that bypass traditional TV (Hulu, Roku, YouTube TV).
• Correct Use: “We ran OTT ads targeting homeowners watching local news on Roku.”
• Incorrect Use: “OTT is just YouTube ads.” (It includes broader streaming networks.)

78. PII (Personally Identifiable Information)

• Definition: Data that identifies an individual—name, email, phone—relevant in privacy-compliant marketing.
• Correct Use: “We encrypted all PII collected from our lead forms.”
• Incorrect Use: “PII is a performance metric.” (It’s privacy, not performance.)

79. PPC (Pay-Per-Click)

• Definition: An advertising model where advertisers pay each time someone clicks their ad. 
• Correct Use: “Our PPC campaign on Google Ads produced 60 leads.”
• Incorrect Use: “PPC is free social media posting.” (That’s organic, not paid.)

80. PPL (Pay-Per-Lead)

• Definition: A pricing model where businesses pay for each lead generated instead of clicks or impressions.
• Correct Use: “The directory site charges $40 PPL for roofing leads.”
• Incorrect Use: “PPL is the same as PPC.” (One is per lead; the other is per click.)

81. PPM (Pay-Per-Mille / Thousand Impressions)

• Definition: The cost of serving 1,000 ad impressions, similar to CPM.
• Correct Use: “Our LinkedIn PPM was $35, making it more expensive than Facebook CPM.”
•  Incorrect Use: “PPM is a lead cost.” (It measures impressions, not conversions.)

82. PR (Public Relations)

• Definition: Managing brand reputation and relationships with media, customers, and the public.
• Correct Use: “We issued a PR release about our new service launch.”
• Incorrect Use: “PR is just running Facebook ads.” (Paid media ≠ PR.)

83. PRO (PageRank Optimization)

• Definition: SEO efforts focused on increasing authority and visibility in search rankings.
• Correct Use: “We built backlinks for PRO to increase domain authority.”
• Incorrect Use: “PRO is an ad bidding strategy.” (It’s search-focused.)

84. PWA (Progressive Web App)

• Definition: A website that functions like an app, with offline access and push notifications.
• Correct Use: “Our marketing team built a PWA for easier mobile engagement.”
• Incorrect Use: “PWA is a paid ad format.” (It’s web/app tech.)

85. QA (Quality Assurance)

• Definition: Processes to ensure marketing deliverables meet standards before launch.
• Correct Use: “Our QA caught broken links on the landing page before ads went live.”
• Incorrect Use: “QA is the same as A/B testing.” (Testing compares versions; QA ensures functionality.)

86. QC (Quality Control)

• Definition: Monitoring and reviewing campaign performance to ensure results align with expectations.
• Correct Use: “We ran QC on email campaigns to confirm subject lines didn’t trigger spam filters.”
• Incorrect Use: “QC is campaign optimization.” (It’s checking accuracy, not changing strategy.)

87. QR Code (Quick Response Code)

• Definition: A scannable barcode that directs users to digital destinations like websites or offers.
• Correct Use: “We added a QR code to our flyers to drive traffic to the gutter estimate page.”
• Incorrect Use: “QR code is a type of tracking pixel.” (Not the same.)

88. QoQ (Quarter-over-Quarter)

• Definition: A metric comparing business or marketing performance between quarters.
• Correct Use: “Leads increased 15% QoQ after we launched Google Ads.”
• Incorrect Use: “QoQ is the same as YoY.” (YoY is year-over-year, not quarter.)

89. QR (Qualified Reach)

• Definition: The portion of ad impressions delivered to a targeted, relevant audience.
• Correct Use: “Our QR improved after refining negative keywords in Google Ads.”
• Incorrect Use: “QR is the number of clicks.” (Clicks measure action, not audience targeting.)

90. RTB (Real-Time Bidding)

• Definition: Automated auction process for buying and selling ad impressions online.
• Correct Use: “We used RTB to buy display ad space on news sites at scale.”
• Incorrect Use: “RTB is manual ad placement.” (It’s automated bidding.)

91. SaaS (Software as a Service)

• Definition: Subscription-based software delivered over the internet, often with marketing tools.
• Correct Use: “HubSpot is a SaaS platform for inbound marketing.”
• Incorrect Use: “SaaS is a type of campaign.” (It’s software, not a tactic.)

92. SAM (Serviceable Available Market)

• Definition: The segment of the total market a company can realistically serve.
• Correct Use: “Our SAM for roofing in Ventura County is $30M annually.”
• Incorrect Use: “SAM is the same as TAM.” (TAM is the total market; SAM is what you can serve.)

93. SEM (Search Engine Marketing)

• Definition: Paid advertising on search engines to drive traffic.
• Correct Use: “SEM drove 50 leads last month from Google Ads.”
• Incorrect Use: “SEM is blog writing.” (That’s SEO, not SEM.)

94. SEO (Search Engine Optimization)

• Definition: The practice of improving website content and structure to rank higher in organic search.
• Correct Use: “SEO improvements doubled our contractor leads from Google.”
• Incorrect Use: “SEO is paying for ads.” (That’s SEM/PPC, not SEO.)

95. SERP (Search Engine Results Page)

• Definition: The page search engines display after a query.
• Correct Use: “Our page captured a SERP featured snippet for ‘best gutter guards.’”
• Incorrect Use: “SERP is an ad tool.” (It’s the results page itself.)

96. SMM (Social Media Marketing)

• Definition: Promoting brands, products, or services via social platforms.
• Correct Use: “Our SMM plan increased engagement on Facebook and LinkedIn.”
• Incorrect Use: “SMM is search engine marketing.” (Totally different.)

97. SMP (Social Media Platform)

• Definition: A channel for hosting and engaging with user-generated content.
• Correct Use: “TikTok is the fastest-growing SMP for contractors.”
• Incorrect Use: “SMP is a campaign type.” (No—it’s the channel itself.)

98. SMS (Short Message Service)

• Definition: Marketing delivered through text messages to mobile phones.
• Correct Use: “We used SMS reminders to cut no-shows for roof inspections.”
• Incorrect Use: “SMS is an SEO tool.” (It’s mobile messaging, not search.)

99. SOV (Share of Voice)

• Definition: A brand’s visibility versus competitors in ads or organic placements.
• Correct Use: “Increasing bids improved our SOV in local Google Ads.”
• Incorrect Use: “SOV is the number of social shares.” (It’s visibility, not likes.)

100. SQL (Sales Qualified Lead)

• Definition: A lead vetted as ready for direct sales engagement.
• Correct Use: “We handed 15 SQLs to the sales team from last month’s campaigns.”
• Incorrect Use: “SQL is a database language in this context.” (In marketing, it’s a lead stage.)

101. TAM (Total Addressable Market)

• Definition: The total revenue opportunity available if a business captured 100% of its potential market.
• Correct Use: “Our TAM for residential gutter installs in California is estimated at $5B.”
• Incorrect Use: “TAM is the same as SAM.” (TAM is total; SAM is the serviceable portion.)

102. TOFU (Top of Funnel)

• Definition: The awareness stage of the buyer’s journey, where prospects first discover your brand.
• Correct Use: “Blogs and YouTube videos are TOFU content that attracts new visitors.”
• Incorrect Use: “TOFU is where we close deals.” (Closing happens later in the funnel.)

103. TTFB (Time to First Byte)

• Definition: A web performance metric measuring how long it takes for a browser to receive the first byte of data from a server.
• Correct Use: “Improving TTFB sped up our landing page load times.”
• Incorrect Use: “TTFB is the same as page views.” (It’s site speed, not traffic.)

104. TTL (Time to Live)

• Definition: A setting that determines how long data, like cached DNS records, remain valid before refreshing.
• Correct Use: “We updated TTL values to make site changes appear faster.”
• Incorrect Use: “TTL measures how long a user stays on a page.” (That’s time on site, not TTL.)

105. TVR (Television Rating)

• Definition: A percentage metric that measures how many households watch a program compared to the total possible audience.
• Correct Use: “Our TV ad buy had a 12% TVR in the local market.”
• Incorrect Use: “TVR is our ad conversion rate.” (It’s a TV audience metric, not sales.)

106. UGC (User-Generated Content)

• Definition: Content created by customers or fans rather than the brand itself.
• Correct Use: “We reposted UGC photos of happy clients showing off their new roofs.”
• Incorrect Use: “UGC is just stock photography.” (Stock photos are not user-created.)

107. UI (User Interface)

• Definition: The design and layout users interact with on a website or app.
• Correct Use: “We simplified our UI so customers could book estimates faster.”
• Incorrect Use: “UI is the same as UX.” (UI is interface design; UX is the overall experience.)

108. UIM (Universal ID Management)

• Definition: Technology that helps marketers unify customer IDs across multiple platforms for tracking and personalization.
• Correct Use: “UIM allowed us to recognize users across devices.”
• Incorrect Use: “UIM is just logging into Facebook.” (It’s backend identity resolution, not social login.)

109. URL (Uniform Resource Locator)

• Definition: The web address of a resource on the internet.
• Correct Use: “We optimized the URL /gutter-installation-ventura for local SEO.”
• Incorrect Use: “URL is the same as domain authority.” (No—it’s just the address.)

110. USP (Unique Selling Proposition)

• Definition: The clear differentiator that makes a brand stand out from competitors.
• Correct Use: “Our USP is territory exclusivity for contractor marketing.”
• Incorrect Use: “USP is the same as pricing.” (It’s your unique value, not your cost.)

111. UV (Unique Visitor)

• Definition: A web analytics metric counting individuals who visit a site within a period, regardless of how many times.
• Correct Use: “We had 4,500 UVs last month from organic search.”
• Incorrect Use: “UV measures page speed.” (It’s about audience count, not performance.)

112. UX (User Experience)

• Definition: The overall interaction and satisfaction a user has with a website, product, or service.
• Correct Use: “Improving UX with clearer CTAs boosted conversions.”
• Incorrect Use: “UX is the same as UI.” (UI is one part of UX.)

113. VAR (Value-Added Reseller)

• Definition: A business that resells software or services with additional features or support.
• Correct Use: “The VAR bundled CRM software with setup and training for contractors.”
• Incorrect Use: “VAR is our return on ads.” (No—it’s a sales channel, not a metric.)

114. VOD (Video on Demand)

• Definition: Video content delivered digitally, allowing users to watch at any time.
• Correct Use: “We launched VOD ads on Hulu to reach homeowners during primetime.”
• Incorrect Use: “VOD is a YouTube live stream.” (That’s live, not on demand.)

115. VR (Virtual Reality)

• Definition: Immersive, computer-generated environments experienced with headsets or devices.
• Correct Use: “A VR demo let homeowners visualize new gutters on their house.”
• Incorrect Use: “VR is just 360° photos.” (It’s interactive immersion, not static media.)

116. WAU (Weekly Active Users)

• Definition: A metric tracking the number of unique users engaging with a product or service weekly.
• Correct Use: “Our CRM tool reported 1,200 WAU this week.”
• Incorrect Use: “WAU is total downloads.” (No—it’s active usage, not installs.)

117. WOM (Word of Mouth)

• Definition: Organic sharing of a brand, product, or service through customer conversations.
• Correct Use: “Positive reviews generated WOM that boosted referrals.”
• Incorrect Use: “WOM is our paid ad campaign.” (It’s unpaid and organic.)

118. WOMM (Word of Mouth Marketing)

• Definition: Strategies designed to encourage and amplify customer recommendations.
• Correct Use: “We launched a referral program to drive WOMM.”
• Incorrect Use: “WOMM is running Google Ads.” (That’s paid advertising, not organic sharing.)

119. WYSIWYG (What You See Is What You Get)

• Definition: A content editor where the final output matches what you see while editing.
• Correct Use: “Duda’s WYSIWYG editor lets us design contractor sites without coding.”
• Incorrect Use: “WYSIWYG is an SEO metric.” (It’s an editing tool, not analytics.)

120. XML (Extensible Markup Language)

• Definition: A structured format for storing and transporting data, often used for sitemaps.
• Correct Use: “We submitted an XML sitemap to Google Search Console.”
• Incorrect Use: “XML is a type of backlink.” (It’s file formatting, not linking.)

121. YoY (Year-over-Year)

• Definition: A comparison of performance metrics across the same period in different years.
• Correct Use: “Our YoY revenue from gutter marketing grew 32%.”
• Incorrect Use: “YoY is the same as QoQ.” (Quarterly vs. yearly comparison.)

122. YTD (Year-to-Date)

1. Definition: A cumulative measure of performance from the start of the year until now.
2. Correct Use: “We generated 450 leads YTD for roofing contractors.”
3. Incorrect Use: “YTD is forecasted sales.” (It’s actual results to date, not projections.)

123. ZMOT (Zero Moment of Truth)

• Definition: The online research moment when a customer decides to buy or not buy.
• Correct Use: “Most homeowners hit ZMOT after reading Google reviews.”
• Incorrect Use: “ZMOT is the same as TOFU.” (TOFU is early awareness; ZMOT is decision point.)