seo agency retainers explained

Monthly retainers are used by almost every agency or consultant on the planet. It benefits their organization as well as yours when it's a flat fee or package pricing. We'll look at the different types of SEO pricing and retainers you can expect.

why do agencies charge retainers

Monthly Retainers is easier to digest for Clients

While most marketing takes weeks if not months to really work, local businesses and home services companies don't want to pay upfront for 3 months of work on day one. We as agencies don't want to do that either. So that's why as agencies we charge a flat monthly retainer plus additional fees if the scope of work falls outside of the norm.

By doing it this way, you know the minimum each month and anything above that minimum has to be approved by you the owner or contact for our clients.

Every service needs maintenance and improvement

Even if you get a custom SEO-optimized website through an agency like ours, there is hosting, security, and Google requirements to update website pages and blogs every 6 months. When is the last time one of your website pages or all for that matter, were tweaked?

What are website tweaks? Updating a statistic or verifying your outbound links? What if you quote that there are 2400 ladder deaths per year due to DIY home improvement when the article you quoted no longer existed? Even worse, what if the statistic is now different. All effect your SEO rankings in the eyes of Google. So yes, agencies who do website and SEO charge "website services" as part of their retainer.

Let's quickly look at why hourly marketing sucks...

Hourly Marketers don't know their value

Here's an example. We know that we can build any website in 10 days and that we need to charge $1500 to $3000 based on the additional "features" you want. In 10 minutes, we can give you a quote, and get you live in 2 weeks. Hourly does this because they have not done enough projects to quote a specific amount without the fear of losing profits due to scope creep.

Hourly job scope creep

If you hire someone for a quick project through an online hiring website, the hourly wage you hire them you think... Great! I found a steal. When in reality, you have no idea of how many true hours are required when its hour to hour pay, instead of a set budget.

Advantages of SEO Retainers for You the Client

Steady Growth: SEO retainers ensure a consistent influx of potential customers to your doorstep. Your online presence flourishes gradually, guaranteeing sustained growth.

Hands-Free SEO: As a home service expert, your focus should revolve around delivering top-notch services, not navigating the complexities of SEO. With an SEO retainer, you can entrust the technical intricacies to the experts.

Competitive Edge: Agencies keep a vigilant eye on your competitors, ensuring you maintain a competitive edge. You gain insights into what's working for them and how you can outshine them in the digital arena.

Tailored Strategies: Your agency designs strategies that are as unique as your business. This customized approach ensures you get the best possible return on investment (ROI).

Disadvantages of SEO Retainers for You the Client

Ongoing Investment: Retainers may require a substantial financial commitment, particularly for smaller businesses. It's crucial to weigh the long-term benefits against the costs involved.

Patience is Key: SEO is a patient game. Significant improvements in search engine rankings may take several months, and understanding the need for patience is paramount.

Dependency: While having experts at your beck and call is fantastic, some clients might feel overly reliant on their agency, potentially hindering their own grasp of SEO concepts.

SEO retainers serve as the secret sauce that agencies employ to propel your online presence to new heights. They usher in steady growth, customized strategies, and an expert team working diligently behind the scenes.

So, the next time someone mentions "SEO retainer," you won't be left bewildered. You'll recognize it as the enduring partnership that can help you conquer the digital realm, attracting eager customers to avail themselves of your home services.

Whether you're a gutter guru, roofing wizard, plumbing champion, HVAC hero, or landscaping maestro, remember – your SEO retainer is your secret weapon in the quest for online dominance. Embrace it, nurture it, and watch your home service empire flourish!

As for achieving that coveted Google SERPs ranking for "SEO retainer," armed with the knowledge gleaned here, you're one step closer to conquering the digital frontier. Happy optimizing!

takeaways on seo retainers

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If you're in need of marketing services mentioned above, please contact us today and we'll perform a FREE marketing audit, give you the strategy, and go over the likelihood of a 20-40x marketing ROI within six months.

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