8 Ways to Improve Your Landscaping Marketing Results

We're sharing our process how we help landscaping and local contractors achieve a booked schedule, massive local residential and commercial leads, online reviews, and achieve a higher marketing ROI in the next 90 days. If you feel this is too hard to do yourself, contact us today and get a free marketing audit. CLICK HERE FOR AUDIT.

🚨Why is Landscaping Marketing getting Harder?

The game has changed. AI is rewriting search results before you can even blink. Google Maps is flooded with ads. Yelp is a pay-to-play mess. And massive PE-backed companies are snapping up local SEO real estate with million-dollar budgets and full-time marketing teams. If you're still relying on referrals, a basic website, or old-school SEO from 2018, you’re invisible. Reviews are harder to earn, customers are more price-sensitive, and Google prioritizes big brands. Landscape pros like you — who do amazing work — are being pushed to the bottom unless you fight back with strategy.

In this article you will learn the top 20 ways to battle AI and budget rich competitors to not just survive, but thrive.

Topics you'll learn:

1. Find the right keywords that get real buyers to call
2. Turn your website into a 24/7 lead machine
3. Boost Google Maps rankings without wasting money on Yelp
4. Build reviews that actually improve rankings
5. Win with ads — without blowing your budget
6. Make your brand look like the #1 choice in your city
7. Create a referral network that feeds you year-round

2. Build a Landscaping Lead Machine that sells 24/7

Most landscaping websites suck.

They’re slow, outdated, buried in stock photos, and say nothing useful. If your website doesn’t turn visitors into quotes, it’s not a marketing tool — it’s just digital mulch.



Here’s how to fix it:

✅ Build for Mobile

Over 60% of your traffic s coming from homeowners on their phones, usually while staring at their dying lawns or cracked patios. If your site isn’t mobile-friendly — with click-to-call buttons, quote forms that don’t glitch, and fast load times — you’re losing jobs. Make sure every “Get a Quote” form works perfectly on mobile. You’ve got 3 seconds to impress.

✅ Build for Speed

Slow sites = lost leads. If your landscaping website takes more than 3 seconds to load, half your potential customers will bounce. That means fewer calls, fewer quotes, and fewer booked jobs. Ditch bloated designs, compress photos, and test your mobile speed weekly. Google loves fast sites — and so do impatient homeowners.

✅ Customized Design

Don’t use a cookie-cutter contractor theme. Your landscaping site should reflect your brand — clean, sharp, and intentional. Sites with real company colors, logos, and job visuals convert 38% better than templates. Show customers you’re the #1 landscaping pro, not the cheapest.

✅ Home Page

Your homepage is your digital front yard. 75% of homeowners judge your business just by looking at it. So don’t waste space — use a headline like “Seamless Gutter Installers in [Your County],” a subheadline with your offer, and real job photos. Make the CTA big and clear: “Call Now for a Free Estimate.” And if you have reviews or photos? Show them right away.

✅ Service Pages

Each landscaping service deserves its own page — lawn care, hardscaping, lighting, sprinklers, patios, and more. Pages with one clear offer, job photos, FAQs, and a CTA like “Request a Free Estimate” convert better and rank higher. Don’t cram it all on one generic Services page.

✅ City Pages

Want to show up for “landscaping [city]” or “sprinkler repair [city]”? Then you need a separate landing page for each city you service. Pages with location-tagged photos, service info, and a “Call Now” CTA get 32% more traffic from local zip codes.

✅ Gallery Pages

People don’t trust before they see. Your gallery should include jobsite photos, before-and-afters, and real team pictures. Add location tags like “Backyard Design – Folsom” to help Google (and buyers) connect the dots. Pages with photos get 94% more clicks.

✅ Contact Pages

Skip the fancy design — make it easy to call. The best contact pages include your phone, email, service area map, license/bonded icons, and a simple quote form. A solid contact page alone can double your lead flow.

✅ Paid Ad Landing Pages

If you’re running Google Ads, make sure your landing pages are hidden from your main menu and don’t include headers or footers. These pages must load fast, focus on one offer, and turn clicks into quotes — not confusion.

✅ Blogging

Yes, AI rewrote the internet… but blogging still works. You just need 6 hyper-local landscaping blogs with real keywords and FAQs. These build trust, prove authority, and help you rank in nearby cities.

3. Local SEO is still a top priority

Having a website isn’t enough. If your Google Business Profile and online listings are outdated or half-filled, you’re still invisible.



Over 64% of homeowners use Google to find local landscaping help — and 85% of clicks go to the top 3 map results.

Most landscapers stop after setting up Google. Big mistake. If you want to rank in multiple cities and actually get calls, you need to fully optimize your Google profile, plus Bing, Yelp, Apple, and 50+ other local directories.

More listings = more visibility = more leads.

🧭 Google Business Profile: Get It All In

Google rewards businesses that fill in every detail — not just the basics. That includes:



✅ A full description (with your top landscaping keywords)
✅ Categories like “Landscaping Service,” “Landscape Design,” or “Lawn Care”
✅ Photos of jobs, team, trucks, and before/afters
✅ Each service listed with a short description
✅ Products added — even if they’re services like “Sprinkler Installation – [City]”
✅ Service areas by city, not ZIP
✅ A custom link to your quote form
✅ Weekly posts with a photo, CTA, and quick update
✅ Businesses that update their profile weekly get 7x more clicks than those who don’t

🌍 Go Beyond Google: Bing, Yelp, and 55+ Listings

Here’s what most landscapers don’t know: Google checks your info across the internet to decide if you’re legit.

That means your NAP (Name, Address, Phone) must be identical on:

• Bing Places
• Yelp
• NextDoor
• Angi
• Apple Maps
• Facebook
• Instagram
• Yellow Pages
• Chamber of Commerce listings
• 50+ smaller local directories

Use a local citation tool like Semrush, BrightLocal, or Yext — or just hire us — to fix, update, and sync all of them. When your NAP is consistent across the web, you show up more and rank higher in Maps.

📱 Social Media Profiles Count, Too

Google doesn’t just look at listings — it checks your brand consistency. Make sure your business name and info match across:

• Facebook Business Page
• Instagram Business Account
• YouTube Channel
• LinkedIn Business Page
• Contractor job boards (HomeAdvisor, Thumbtack, etc.)

PRO TIP: link your short Google name (g.page/yourname) in every social media bio.
That’s a trust signal that boosts your map rankings.

4. Post Your Gutter Jobs to Social Media

Posting on Facebook, Instagram, and LinkedIn isn’t just for showing off trimmed hedges or new patios (though that helps). Regular social media updates directly improve your local SEO.

Google and Bing both scan your socials to see if your business is active, trusted, and local — and that includes posts from your Google Business Profile and Bing Places listing.

Here’s what works best for landscaping pros:

✅ Post 1–3 times per week
✅ Use real photos and videos from job sites — before/after, team shots, installs
✅ Add smart captions like: “Installed drip irrigation in Sparks, NV — client asked for drought-resistant solution!”
✅ Always include your city and service in the caption
✅ Use hashtags like #landscapedesign, #lawncare, #outdoorliving
✅ Cross-post to Google and Bing Business Profiles (they now allow text + image posts)

📸 The goal? Turn every landscaping job into a mini content engine.

Businesses that post updates with geo-tagged job content see 2x the engagement and up to 42% more profile views on Bing.

Pro Tip:  After every job, take 2 minutes to snap two photos — one before, one after. Send it to whoever runs your marketing (or post it yourself) with a one-line caption:  📍 Location + What You Did + Outcome. Example: “Landscape lighting install in Roseville — now their walkway glows like a resort.” That simple formula helps SEO and makes you look booked, trusted, and professional.

5. Build 100s of 5-Star Reviews

Want to show up in the top 3 on Google Maps?
Want customers to choose your landscaping company over the one with 8 reviews and a blurry logo?

Then you need consistent, high-quality reviews — month after month.

Google and Bing use reviews to decide who gets featured in the local pack. It’s not just how many you have — it’s how recent, how detailed, and how fast you respond.


Responding within 24 hours boosts trust.
Asking twice (in person + follow-up) can triple your review count.

💬 Get Better Reviews

Reviews don’t happen by chance — it’s a skill.

Read the customer.

If they’re smiling, praising your crew, or admiring their new sod, garden bed, or patio — that’s your cue to ask.

“If you’re happy, we’d love a quick Google review — even just a sentence about the front yard install here in [City]. It really helps!”

Want to level up? Ask them to include a photo or mention the service like:


“modern backyard design with flagstone patio in Truckee” — Google loves that for local SEO.

💬 The QR 5-Star Review Card

Put a QR code on your business cards that links straight to your Google Review page.  This one change has helped clients 2x–4x their reviews — and it works great after walkthroughs or payment.

💬 Track Who hasn't given a Review

After each job, send a review link by text or email. Save it in your Notes app or CRM.  Follow up at 7 days and again at 30 days if needed. If you can't afford a CRM, we can build a custom landscaping CRM through Google Sheets for a 1-time service of $999.00.

6. Higher ROI for Landscaping Ads

Yes, ads work — but only if you run them smart.
You don’t need a huge budget to win, but you do need the right platform, targeting, and landing page. Start small, test what works, and scale slowly.

⚠️ Never run lawn care or services that makes you less than $2,000 per year. This way you can run ads for $2,000 per month and you only have to make 1 client to run even. Make sense?

Here’s how to make ads profitable — not painful:

✅ Google Smart Campaigns... the start

If you’re new to ads, start with Google Smart Campaigns.  They’re easy to set up, run locally, and only show for services listed in your Google Business Profile.  Set a tight budget: $250–$500/month and check in weekly. Great for: basic installs, routine lawn care, quick irrigation repairs, and map visibility.

✅ Google LSAs (Local Service Ads)

Google LSAs (Local Service Ads) show up above the map results — and they're great for generating calls. They enable you to dispute per lead costs, but you should only launch this LSA if you have $750 or more a month. The more you spend, the more leads you get, the less you worry about conversion and the more focus is in on sales. Everyone does these and your mindset needs to be "buy visibility" not leads.

✅ Google CPC Ads

Only launch CPC ads when you have $2,000 or more in advertising (that's outside your agency costs). Each campaign is focused on a single service and include only the keywords that are synonyms of the service. Just make sure than any service you do CPC ads for is $2,000 or more, so if you get outbid and only get 1 client, you're still even.

✅ Facebook vs TikTok Ads

Both Facebook and TikTok are great for paid ads, but Facebook is more expensive with higher conversion rates, while Tik Tok ads are greater for visibility and follower growth producing a nurture campaign. If you want money now, it's Facebook. If you can play the long game post to TikTok and when you have 5k or more followers, launch TikTok ads.

SAY NO to Yelp Ads

Yelp works for small cleanup jobs — but if you want big installs or commercial leads, skip it. Yelp favors 5-star-rich companies and sends bulk quote requests that rarely answer the phone.

SAY NO to NextDoor Ads

NextDoor is hyper-local… but low-ticket.  Test it for cleanups or leaf removal, but don’t expect design projects or stone patio installs to come from here.

7. Brands and Professionalism Win Bigger Customers and Growth During Slow Periods

Homeowners don’t remember “the guy who mowed our lawn once.”
They remember the company with a clean truck, matching shirts, a sharp logo, and a quote that looked like it came from a real business — not a side hustle.

Branding builds trust fast — and in slow seasons, it’s the difference between booked-out pros and the ones still knocking.



Whether you're quoting a multi-zone sprinkler install or a seasonal cleanup, your presentation matters. Here’s how to look like the #1 landscaping company in town:

✅  Clean Cut Landscaping Logo

Your logo doesn’t have to be fancy — but it does need to be clean, professional, and visible on black/white backgrounds, trucks, polos, contracts, and social media.  Keep it simple. No gradients. No clip art. No tiny text. A good logo makes you look legit before they even call you.

✅ 3x5 Door Knocker - use anywhere

Perfect for walk-and-drop canvassing. Leave these behind at neighbor homes, rental properties, or commercial lots. Include a QR code to your reviews, your phone number, and a photo of your team or a great project.  It’s a fast, low-cost way to get your name on every street you service.

✅ 8.5" x 11" Door Knocker - Big Homes

Going after high-end installs or HOA neighborhoods?
Upgrade your presentation. Use a full-page glossy flyer featuring before/after shots, team reviews, and a premium call to action. These are perfect for retaining walls, stone patios, and full property redesigns.

✅ Branded Proposal & Agreements

Don’t send a Word doc with a dollar sign.  Send a branded proposal with your logo, service breakdown, and quote — formatted to match the job quality. Whether digital or printed, it should look like it came from a professional landscape designer, not a guy with a weed eater.

✅ CRM = Easier Quotes and Invoicing

Make client management, lead tracking, invoicing, quotes, easier and faster. A smart CRM system (or even a Google Sheet) can save you hours. Track who got a quote, who paid, and who hasn’t. Faster quotes = more jobs. Organized follow-ups = more repeat business. We can build you a custom CRM for a 1-time fee of $999.00 and you'll never pay a monthly fee.

✅ Vehicle Wraps and Uniforms

Your truck is your rolling billboard. Matching polos, hats, or safety vests turn your team into a brand.
A clean truck with your logo and a photo-wrapped trailer makes you look like a 10-year pro — even if you just started last season.  💡 Bonus: people will call you just from seeing your rig at Home Depot or parked near a neighbor’s house.

8. Build a Home Improvement Network of Referrals, Customers, and Growth

You don’t need to run ads 24/7 to stay booked.

Some of your best leads will come from past customers and local contractors who already trust you.

Building a real referral network — both online and in-person — helps you fill your schedule during slow months, expand into new cities, and earn jobs you’d never get from ads alone.



Here’s how to do it right:

✅ Build a Local Contractor Circle

Partner with roofers, painters, concrete pros, solar installers, pressure washers — anyone who touches the exterior of a home. They walk past brown lawns, dead hedges, cracked patios, and homeowners who need your help.

Create a small group text, monthly lunch, or private FB chat to trade leads and updates.


The landscapers who win big? They’re not solo — they’re networked.

✅ Help Each Other Rank in Search Engines

Want to rank in more cities? Trade backlinks and brand mentions with your local partners. Here’s how:

Add their company to your “Trusted Local Pros” blog or city landing page. Then ask them to link back to you from their site or social posts.

Mention each other in job descriptions (“Installed sprinklers after XYZ Roofing completed their work.”)

Google sees this as local trust signals — and it helps everyone rank higher, faster.

Do you want to skip all this and just have us do it all for you?

If you're tired of the DIY marketing or unreliable and expensive agencies, give us a call and let's offer you the full Chief Marketing Officer (CMO) Service stack. See 20-35x ROI every month with no long terms, just exclusive marketing and business growth.