Home Services Marketing
How to Dominate Your Local Service Territory
This is the same proven process we use to boost our clients’ local visibility, strengthen their brand, and generate more website and profile leads — often in as little as 10 days. If you’d rather have us handle everything for you, our CMO Program starts at $499 per month plus $99 per city with short, 3-month terms. You get a complete marketing system without long contracts or wasted spend.
Quick Links
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Home Services Success Stories
The branding and lead generation are the golden ticket, but I absolutely love the video reporting and accessibility. Within six months, we became the number one gutter company in two counties. I feel like Will and I have a crystal ball and we're always one step ahead of the competition.

Global Gutters
I thought marketing is hard, but Will and TIP have made it easy. They do everything I need to grow, and all they ask for me to do is ask for reviews and share pictures of my job sites. They even taught me how to get more reviews and launch drone style footage. Highly recommend!
ADS Metal Roofing

Will and TIP handle both my companies marketing, branding, website, logos, ads, you name it. I love that I get video recaps and finally know how to beat my competitors and grow my business without spending an arm and a leg. I thought it too good to be true, but I'm happily wrong!

MP Construction & Restoration
Which is better for you?
The Agency Model

"Packaged"
📉 ROI? Who knows...
🤝 Works with your competitors.
♻️ Recycled strategies, nothing local.
🧑💼 Constant Agency turnover.
📅 Inaccessible and unreachable.
🐌 Slowed down by human limitations.
📊 Fancy metrics and lingo.
⛓️ Prison term lengths for services.
TIP's Local CMO Model

"Customized"
💰 Clear 20-50x ROI per month.
📍 Exclusive and loyal to you.
🧠 Tailored to your market.
🤖 Will + expert AI bots = no turnover.
📞 Call, text, or Google Meet.
⚡ 30-day growth, 24-hour turnaround.
📈 Real results, trends, today.
🔁 Short 3-month terms
How does a CMO Program really work?
INCLUDED
#localseo #contractorwebsite #contractorseo
FREE Website & Marketing Optimization
Every local business needs to start with the right foundation — and that means a fully optimized website, Google Business Profile, and online presence. When you decide to sign on for full CMO services, we'll save you $999 - $2,999 in website and local optimization fees!
In just 10 days, you'll have a full SEO-optimized website, hosting, security, compliance, 55+ local listings, all the profiles you need to grow, and then we'll begin on your branding, social media, paid ads and more. Keep reading, we're waiting for you to finish and call us!
More Website Leads
We don’t just build pretty websites — we build lead machines. Every page is written to rank on Google and turn clicks into calls. From strategic service and city pages to conversion-driven layouts with trust signals, reviews, and mobile-optimized designs, your site works while you sleep. Our sites routinely convert at 6–12%, compared to the 2–3% national average.
More Google Business Profile Leads
If you’re not showing up in the map pack, you’re invisible to 90% of local searchers. We fully optimize your Google Business Profile (GBP), including categories, services, photos, hours, links, and descriptions. Then we build supporting website pages to help boost your rankings in each city. More searches, more clicks, more calls — all trackable.
Social Media as a Lead Source
You don’t need trending TikToks. You need consistent, on-brand content that reminds people who to call when they need your service. We help you show up weekly with posts that build trust, show proof of your work, and highlight your wins. Social platforms boost your SEO, too — especially when linked to your site and GBP.
Local Listings and Citations
Google checks your business info across the web to decide if you’re credible. That’s why consistent name, address, and phone number (NAP) citations are critical. We clean up outdated listings, fix inconsistencies, and push your business across dozens of trusted directories. The result? More trust from search engines — and a major boost in map rankings.
Full Branding Review
Before we promote you, we make sure you look like the business people want to hire. We review your logo, colors, fonts, and overall style, then unify everything so you show up consistently everywhere — from your website to your trucks. Need new assets like brochures, business cards, or yard signs? We’ve got you covered.

41
AVG Gutter Website Leads/mo
625%
AVG 1 Year Site Traffic Growth
317%
AVG 3 Month Online Visibility Growth
INCLUDED
#contractorbranding
Home Services Branding

Unlimited Branding and Collateral
Branding is no longer optional — it’s a survival tool. With AI overviews shaping how customers find and trust local businesses, a strong, consistent brand makes you more likely to appear in AI-generated results. Studies show 59% of consumers prefer to buy from familiar brands, and 77% of referrals happen because someone remembers your name or logo.
We take care of it all so you grow even during the slow seasons:
Why custom logos and animated logos matter
A strong, recognizable logo builds trust instantly — and trust drives calls. We create logos and animated versions that stand out in AI search results, social media feeds, and videos, making your business memorable and more likely to be chosen over competitors.
Add a QR code to your custom business card
More reviews = more leads. Our cards feature a QR code that lets happy customers leave a review in seconds. The faster they can post, the more reviews you collect — boosting both your local rankings and your reputation.
Door Knockers
We design door knockers so you can use them during lunch breaks, right after finishing a job, or on those rare days without work booked. By targeting neighborhoods where you’ve recently worked, you showcase proof of your quality and build instant credibility right on their doorstep — turning casual awareness into calls and booked jobs.
Unlimited Requests
If it helps your marketing, we can create it. From custom flyers to unique promotional pieces, if you can imagine it, we can design it. No limits — if it supports your brand and brings in more leads, we’ll make it happen upon request.
You just pay shipping and printing
We handle the design from start to finish — creating your piece, making revisions, and getting your final approval. Once it’s ready, we place the order through VistaPrint or a similar trusted printer. You cover only the printing and shipping costs, so there are no hidden design fees or surprise charges.
included
#contractpaidadvertising
Targeted Contractor Paid Ads

No Extra Fees for Paid Ads
Most agencies and freelancers are "winging" it, and if they are experts, they can charge you up to 40% of your Ad budget! That's robbery!
We do targeted campaigns that buy up media and attention for only a few keywords. This way we dominate one or a few local keyword searches a month. We can start with gutter installation, or new hvac, or any other term relevant to your business. It's not about buying the whole market, it's gaining market share every month.
about Google Ads
We run Google Ads with a laser focus on ROI — no bloated keyword lists, no wasted clicks. Each service you offer gets its own dedicated campaign, so “roof repair” never competes with “gutter installation” for budget or visibility.
Within each campaign, we start by buying up just 3–5 high-intent keywords that are proven to generate calls and booked jobs. Once those keywords are performing and producing leads, we either expand that campaign with closely related terms or launch a brand-new campaign for another service. This structured approach ensures every ad dollar is tied to measurable results, and your monthly budget is always optimized for maximum return.
about Yelp Ads
Yelp Ads are more generalized than Google or Facebook, so the focus shifts from keyword precision to strong messaging that drives action — whether that’s a call, a message through Yelp, or sending visitors to a designated landing page. Because their targeting isn’t as granular, Yelp Ads work best when aimed at services with small to medium revenue potential, where each lead can still deliver solid ROI.
We craft campaigns that highlight trust, reputation, and quick response time, making sure your ad stands out where buyers are actively searching and comparing options.
about Facebook Ads
Facebook Ads give contractors the ability to target homeowners by location, interests, and behavior — making them a powerful tool for driving calls, form submissions, and website visits.
We design ad creatives and offers that stop the scroll, then direct prospects straight to your booking form, phone line, or Messenger chat. Since Facebook users often reach out through profile messaging, we provide training to ensure your team can respond quickly and convert those inquiries into booked jobs.
The faster you reply, the higher your close rate — and with the right strategy, Facebook can become a steady, low-cost source of new business.
Conventional Advertising: Radio, Billboards, and more
While digital marketing captures online leads, conventional advertising keeps your brand visible in the real world — and top of mind when people need your services. We help clients prepare and script radio ads that match their brand voice, design high-impact billboards that get noticed, and create professional collateral like vehicle wraps, yard signs, and banners. These traditional methods work best when paired with your digital campaigns, reinforcing your message everywhere your potential customers live, drive, and listen. The goal is simple: make your business impossible to miss, online or offline.
INCLUDED
#socialmediaforcontractors
Making Social Media Growth Easy

Social Media is more important than ever
Social media isn’t just for big brands. 74% of consumers use social media to research local businesses before making a purchase. You have to create authentic posts and get reviews on your social media profiles too! 78% say posts from a business influence their buying decisions.
We'll make social media easy and help it expand your online visibility, lead generation, and online reputation. Read below to find out how:
We coach you on images and videos
We guide you step-by-step on how to capture the kind of photos and videos that get noticed online — from before-and-after project shots to short job-site clips. You don’t need fancy equipment, just a smartphone and our tips on lighting, framing, and what moments to capture. The better the content you provide, the more authentic and engaging your social media presence becomes.
Just share pics and video, we do the rest
You send us your photos and videos via text or email, and we handle the rest. We optimize every image for the right dimensions, add captions that attract attention, trim and edit your videos, and schedule posts for the best times. Each post is tailored for the platform — whether it’s Facebook, Instagram, LinkedIn, YouTube, or X/Twitter — so it gets maximum reach and engagement.
Full Reporting, Growth and Improvement
Every month, we review the performance of your posts to see what’s working best. We track metrics like reach, engagement, clicks, and shares to spot trends in your audience’s behavior. This allows us to double down on content styles that perform well and even recommend posts worth boosting through Facebook and LinkedIn ads for greater impact.
Which profiles are managed and why?
We manage all major platforms with strategies tailored to how each works best for contractors. LinkedIn is used to build B2B and commercial relationships, connecting you with property managers, builders, and other trade professionals. Facebook focuses on generating small to medium residential jobs, referrals, and quick responses through direct messaging. X/Twitter helps strengthen your brand voice and keep your business visible in industry conversations. YouTube is a powerful tool for showcasing your work through video, driving both branding and traffic to your website. Every platform is optimized for local visibility and generating qualified local leads.
#homeservicesseo #localleadgen #websiteplanning
The VIP Treatment and Growth You Can't Find Anywhere Else
This isn't Agency Support.
This is CMO-level growth coaching.
Monthly Benefits are:
🟢 Call, text, or email us anytime
🟢 On-demand graphics design & collateral
🟢 Monthly 45 minute Video Calls
🟢 Monthly Video Recaps of all stats, trends, and ideas
🟢 Territory exclusivity - no competitors allowed
🟢 Affordable Rates with Month to Month terms

Dominate your Territory
Every service you need for less than the cost of a single new customer.
90-Day Growth
Imagine being able to turn down leads while your competitors are complaining about their well drying up.
✅ FREE Website!
✅ More leads, faster growth
✅ Less stress
✅ SEO, social, ads, and more
✅ No long terms
Results in 10 days
Everything you need for growt
FREE Website in 10 days with CMO!
In Month 1, we're optimizing your entire marketing and branding. When you sign up for CMO services, we build your website and optimize your profile for FREE, saving you $999 to $3,999 right from the start.
Only $499 and up per month!
Sign up for our CMO services and we do it all starting on day one:
- SEO - website, maps, AI, social
- Social Media Services
- Design, Collateral, Branding
- Reputation Management
- Paid Ads Management
- Video Editing
- Meetings
- Video Monthly Report Recaps
- Coaching & Advising
- 3-month terms
Pricing Explained: Our CMO retainer is $499/mo and then $99 per city you want to grow in.
- SEO - website, maps, AI, social
Dedicated & Loyal Results
Our job is to help you dominate the territory and fast. Our 94% client retention is because we deliver and we never work with your competitors.