Win more customers with Facebook Messenger

Why Facebook Messenger?

Facebook Messenger isn’t just a chat app; it’s a direct line to potential clients. With over 1.3 billion monthly active users, it's a platform your prospects are already using. Using Messenger, you can engage with prospects where they feel most comfortable—right on their phone. And if you respond quickly, you’re already ahead of many competitors. Messenger's instant communication can feel more personal than emails, making clients more likely to respond and trust your business.

The Perfect Welcome Messages

First impressions matter. A friendly and professional welcome message can be the key to building strong client relationships. When someone reaches out, your chatbot should greet them in a personalized and welcoming way. Here are examples of tailored welcome messages for each industry:

• Roofing: “Hi! Thanks for reaching out to [Your Roofing Company]. We’d love to help with your roofing needs—whether it’s a repair, replacement, or inspection. How can we assist you today?”
• Gutters: “Hey there! Thanks for contacting [Your Gutter Services]. We’re here to make sure your gutters are in top shape. Need a cleaning, installation, or repair? Let us know how we can help!”
• HVAC: “Hello! Thanks for choosing [Your HVAC Company]. Whether you’re dealing with a cooling issue heating problem, or need a seasonal tune-up, we’re here to help. What can we do for you today?”
• Plumbing: “Hi there! Thanks for messaging [Your Plumbing Service]. We’re ready to tackle everything from leaky pipes to major installations. How can we assist with your plumbing needs?”
• Restoration: “Hi! Thanks for reaching out to [Your Restoration Experts]. We specialize in water damage, fire recovery, and mold remediation. How can we help get your property back to its best?”
• Construction: “Hello! Thanks for contacting [Your Construction Company]. We’re here to bring your vision to life, from renovations to new builds. What project are you looking to start?”

Each message assures clients that they’ve come to the right place and that you’re ready to help. It sets the perfect tone for capturing their contact information and scheduling a follow-up, turning that initial contact into a valuable lead.

Be Ready to Respond

A lightning-fast response can be the difference between winning and losing a job. According to Facebook Business, businesses that reply within 30 minutes are 50% more likely to convert inquiries into clients. Make sure you respond within 24 hours to any messages to avoid your Company Facebook profile from dropping in Social SEO searches.

Using Messenger’s automation features, you can send instant replies and follow up with a personalized message when available. If you’re using a chatbot, program it to let clients know when they can expect a follow-up from a real person. Here are some examples tailored for different industries:

• Roofing: “Thanks for reaching out to [Your Roofing Company]! One of our roofing specialists will get back to you within the hour. In the meantime, could you share a few details about the type of roofing service you’re looking for?”
• Gutters: “Hi there! Thanks for contacting [Your Gutter Services]. We’ll contact you within the next hour to discuss your gutter needs. Could you let us know if you want a repair, installation, or cleaning?”
• HVAC: “Thanks for messaging [Your HVAC Company]! One of our HVAC experts will reach out within 30 minutes. While you wait, could you tell us whether you’re having heating, cooling, or ventilation issues?”
• Plumbing: “Hello, and thanks for contacting [Your Plumbing Service]. We’ll get back to you shortly! Could you share a bit about your plumbing issue so we can assist you when we connect?”
• Restoration: “Thank you for contacting [Your Restoration Experts]. One of our team members will follow up with you in under an hour. In the meantime, could you tell us if you’re dealing with water damage, fire damage, or mold?”
• Construction: “Hi! Thanks for reaching out to [Your Construction Company]. We’ll get back to you within the hour to discuss your project. Could you provide a few details about your renovation or construction needs?”

These quick responses let clients know you’re on top of their inquiry and make them feel prioritized while gathering crucial information about their needs. It’s the first step to turning their message into a solid business opportunity.

Facebook Messages become Bids and Estimates

While chatbots can handle a lot, knowing when to step in personally is crucial. When a lead asks about prices or details of your services, that’s your cue to take over and guide the conversation toward a proposal. Here’s a proven approach for each industry:

• Roofing: “I see you’re interested in a roof replacement. We’ve completed similar projects for homeowners in your area, using top-quality materials and expert craftsmanship. Let’s schedule a quick call to discuss your options and get you a tailored estimate.”
• Gutters: “It looks like you’re looking for a new gutter system. We’ve helped dozens of homeowners in your neighborhood with seamless installations and custom-fit solutions. How about we schedule a time to review your specific needs and provide you with a personalized quote?”
• HVAC: “I see you’re looking for a new HVAC system. We’ve installed and serviced units in homes like yours, ensuring energy efficiency and comfort year-round. Let’s schedule a time to discuss your needs and find the right solution for your home.”
• Plumbing: “It sounds like you’re dealing with a plumbing issue. We’ve resolved similar problems quickly and effectively for homeowners in your area. Let’s schedule a call to review the details and find the best solution for you.”
• Restoration: “I see you need help with water damage restoration. We’ve assisted many local homeowners in restoring their properties to pre-damage conditions. Let’s schedule a time to discuss your situation and provide a tailored recovery plan.”
• Construction: “It looks like you’re planning a renovation. We’ve completed similar projects, turning homeowners’ visions into reality. Let’s schedule a time to review your ideas in detail and get you a custom estimate.”

Each response acknowledges the lead’s request, briefly highlights your expertise, and offers a clear next step—setting up a call for a personalized consultation. This approach builds trust and positions your business as the go-to expert for their needs.

Using Facebook Messenger for Follow-up

Even if a prospect isn’t ready to commit immediately, staying engaged can make all the difference. Use Messenger to follow up a few days after your initial conversation and keep your business in mind. Here are some tailored follow-up examples for each industry:

• Roofing: “Hey [Client Name], just checking in to see if you have any questions about the roof replacement estimate we sent. We’d love to ensure your home stays protected through every season!”
• Gutters: “Hi [Client Name], I wanted to follow up and see if you had any questions about the gutter options we discussed. With the rainy season coming up, it’s the perfect time to make sure your home is ready. Let us know if you’d like to move forward!”
• HVAC: “Hello [Client Name], I hope you’re doing well! Just checking in to see if you have any more questions about the new HVAC system we discussed. Winter is approaching, so it’s a great time to get your heating system sorted. We’re here if you need any more info!”
• Plumbing: “Hi [Client Name], just a quick follow-up to see if you have any questions about the plumbing repair estimate we provided. We’re here to help with any concerns or to get started whenever you’re ready!”
• Restoration: “Hey [Client Name], I hope everything’s going smoothly! Just wanted to check in and see if you had any questions about the restoration plan we discussed. We’re ready to help get your property back to its best whenever you are!”

Construction: “Hi [Client Name], I wanted to follow up and see if you had any thoughts or questions about the renovation plan we went over. We’d love to bring your vision to life and are here to help whenever you’re ready to move forward!”

Personalization for greater closing ratios

Personalization is essential to making clients feel valued. Addressing clients by name and recalling details from past conversations shows you’re attentive to their needs. Pairing this personalized communication with rapid responses creates a customer experience that truly stands out. This approach builds a stronger reputation for home service companies and leads to more word-of-mouth referrals. Here’s how personalization can work for each industry:

• Roofing: “Hi [Client Name], I remember you mentioned your roof has a few missing shingles. Have you had a chance to think about the repair options we discussed? We’re ready to help as soon as you’re ready.”
• Gutters: “Hey [Client Name], I hope you’re doing well! I remember you were considering adding leaf guards to your gutters before the fall season. Would you like us to schedule that installation now?”
• HVAC: “Hi [Client Name], you mentioned your furnace was acting up with the colder months approaching. Let’s make sure it’s ready for winter. Would you like to schedule a quick maintenance visit?”
• Plumbing: “Hello [Client Name], I remember we discussed your plan to remodel the bathroom. Have you had time to think about the new fixtures? We’d be happy to help with any installations you need.”
• Restoration: “Hi [Client Name], I hope things have settled down after the water damage issue. We'd be glad to assist if you still need help with any final repairs. Just let us know!”
• Construction: “Hello [Client Name], I remember you were considering expanding your kitchen space. Have you decided on a design direction yet? We’d love to help bring your ideas to life whenever you’re ready.”

When to change from intel gathering to proposals

While chatbots can handle a lot, knowing when to step in personally is crucial. When a lead asks about prices or details of your services, that’s your cue to take over and guide the conversation toward a proposal. Here’s a proven approach for each industry:

• Roofing: “I see you’re interested in a roof replacement. We’ve completed similar projects for homeowners in your area, using top-quality materials and expert craftsmanship. Let’s schedule a quick call to discuss your options and get you a tailored estimate.”
• Gutters: “It looks like you’re looking for a new gutter system. We’ve helped dozens of homeowners in your neighborhood with seamless installations and custom-fit solutions. How about we schedule a time to review your specific needs and provide you with a personalized quote?”
• HVAC: “I see you’re looking for a new HVAC system. We’ve installed and serviced units in homes like yours, ensuring energy efficiency and comfort year-round. Let’s schedule a time to discuss your needs and find the right solution for your home.”
• Plumbing: “It sounds like you’re dealing with a plumbing issue. We’ve resolved similar problems quickly and effectively for homeowners in your area. Let’s schedule a call to review the details and find the best solution for you.”
• Restoration: “I see you need help with water damage restoration. We’ve assisted many local homeowners in restoring their properties to pre-damage conditions. Let’s schedule a time to discuss your situation and provide a tailored recovery plan.”
• Construction: “It looks like you’re planning a renovation. We’ve completed similar projects, turning homeowners’ visions into reality. Let’s schedule a time to review your ideas in detail and get you a custom estimate.”

Each response acknowledges the lead’s request, briefly highlights your expertise, and offers a clear next step—setting up a call for a personalized consultation. This approach builds trust and positions your business as the go-to expert for their needs.