8 HVAC Marketing Tips for more leads, reviews and growth in 2025

Everything you're about to read and learn is how we would manage your HVAC marketing to get you a booked schedule with higher paying local residential and commercial HVAC clients, and a solid 35x ROI on monthly marketing spend. We hope you find it helpful and if you need a CMO to run it all, click here for a meeting.

🚨Why is Local HVAC Marketing is Harder?

In 2025, HVAC marketing isn’t just competitive — it’s a war for attention. AI-generated answers are replacing traditional search results, making it harder for honest, local companies to stand out. Google Maps is overcrowded with paid listings, while reviews are tougher to earn and easier to lose.

And here’s the real shakeup: Private equity and large investment firms are buying out HVAC companies at record speed, rebranding them under national umbrella names and pumping millions into ads, websites, and SEO. These firms aren’t in the trades — they’re in the business of domination. They hire full-time marketing teams, flood every city with paid placements, and bury small operators in the rankings.

Meanwhile, solo contractors and family-run HVAC companies are getting pushed out of Google, blocked from Yelp’s top spots, and outbid on every ad. Equipment and labor costs keep rising. Homeowners and property managers are more cautious with spending. That means every lead is more competitive and every booked job is critical to your cash flow.

If you're still relying on referrals, Craigslist, or that 5-year-old website, you're not just behind — you're invisible.

In this article, you'll learn 20 proven ways to outrank big-budget competitors and grow a steady flow of HVAC leads in your service area.

We’ll cover:

1. Keyword Research and Market Analysis
2. High-Converting HVAC Websites
3. Google Maps and Local SEO
4. Facebook, YouTube, and Social Media Strategy
5. Review Generation and Automation
6. Google Ads and Facebook Campaigns
7. Physical Branding and Local Marketing
8. Referral Systems with Subcontractors and Builders

1. Find out what HVAC keywords are going to get you paid.

Before you start dumping money into ads or praying Google gives you a break, you need to understand keywords — the exact phrases people type when they’re searching for HVAC help. Think “AC repair near me” or “furnace not blowing hot air,” not “quality comfort solutions since 1991.” The right keywords attract real buyers, not time-wasters. Some terms are too competitive, some have zero value, and a few are golden.

Use free tools like Google Keyword Planner or invest in pro platforms like Semrush.com — or just let TIP’s team of nerds and AI bots handle it for you. Once you’ve locked in your top 10–15 keywords, use them everywhere: your Google Business Profile, social media, photo captions, and review requests. But on your website, each page should target one main keyword to help you rank faster, cleaner, and more consistently.

Top Gutter Keywords to consider (click each type to learn)

2. Build a HVAC Website that produces 50+ leads a month

They’re slow, outdated, packed with stock photos, and filled with fluff like “comfort you can trust.” If your website isn’t turning visitors into booked service calls, it’s not a marketing tool — it’s a digital paperweight.

Here’s how to fix it:

✅ Build for Mobile

Over 60% of your traffic comes from homeowners on their phones, usually sweating in a hot house or panicking over a broken heater. If your site isn’t mobile-friendly — with click-to-call buttons, working quote forms, and fast load times — you're losing leads. Add a sticky “Call Now” button and make sure every quote form works perfectly on mobile. You’ve got 3 seconds to impress or they're gone.

✅ Build for Speed

Slow sites = lost revenue. If your website takes over 3 seconds to load, most potential customers will bounce — and call someone else. That means fewer calls, fewer quotes, and fewer booked jobs. Compress your job photos, reduce bloated design, and test mobile speed weekly. Google rewards fast sites — and so do impatient homeowners.

✅ Customized Design

Your HVAC business isn’t a template — and your website shouldn’t be either. Show real photos of your trucks, techs, and installs. Sites with personalized branding and visuals convert 38% better than cookie-cutter designs. Look like a real, local business — because you are.

✅ Home Page

Your homepage is your digital storefront. 75% of homeowners judge your business just by looking at it. So don’t waste space — use a headline like “Trusted AC & Heating Services in [Your County],” followed by a subheadline with your offer and real job photos. Make the CTA big and clear: “Call Now for Fast HVAC Help.” Got reviews or photos? Show them immediately.

✅ HVAC Service Pages

Whether you do AC repair, furnace installs, ductwork, or heat pump maintenance — each service needs its own dedicated page. HVAC sites with specific service pages rank 45% higher in local search. Each page should include photos, FAQs, and a clear call-to-action to request a quote. This tells Google (and customers) exactly what you do.

✅ HVAC City Pages

Want to show up for “[furnace repair + your city]” searches? Then you need a separate landing page for every city you serve. Sites with unique city pages see 32% more traffic from nearby areas. Add local HVAC photos, reference neighborhood landmarks, and link back to your main services. If it looks like you work in the area, Google will believe you.

✅ HVAC Gallery Pages

People don’t trust what they can’t see. Add a gallery with before-and-after HVAC installs, duct replacements, and real team photos. Pages with pictures get 94% more clicks. Tag each photo with the service and city — like “Heat Pump Install – Roseville” — and link it to your service pages.

✅ Contact Pages

You don’t need fancy animations — just a working contact form. The best HVAC sites keep it simple: name, phone, service, zip code. Add trust icons (“Licensed & Insured”), a service area map, and a bold “Call Now” button. This one page can double your lead flow when done right.

✅ HVAC Paid Ads Pages

When building landing pages for ads, hide the main navigation and footer so visitors stay focused. These pages should be built for one action only — convert or bounce. Don’t give them a way to click away or get distracted.

✅ HVAC Blogging

Thanks to AI answers, blogging isn’t about volume in 2025 — it’s about authority and SEO targeting. You still need at least 6 local HVAC blog posts to build credibility. Make them focus on your top services and cities — not fluff.

3. Local HVAC SEO is still a game changer!

Having a website is a good start. But if your Google Business Profile is outdated or half-complete, you’re still invisible. Over 64% of customers use Google Business Profiles to find and contact local HVAC pros — and 85% of clicks go to the top 3 map results.

Most HVAC companies stop after setting up Google — and that’s a costly mistake. To really rank, you need to fully optimize your Google Business Profile, Bing Places, Yelp, and 50+ other directories. These listings tell Google you’re real, active, and trustworthy. The more accurate and consistent your listings, the more likely you are to show up — everywhere.

🧭 Google Business Profile: Fill It Out Completely

Google rewards HVAC companies that go beyond the basics. A fully optimized profile tells Google (and customers) that you’re active, legit, and ready for calls.

Make sure you have:

✅ A full business description (with keywords like “AC repair” and “HVAC installation”)
✅ Correct categories like “HVAC Contractor,” “Air Conditioning Repair,” or “Heating Service”
✅ Real photos of your jobs, team, vans, equipment, and installs
✅ Every HVAC service listed with a clear, keyword-rich description
✅ Products added — even if they’re services like “Mini-Split Installation” or “Furnace Replacement”
✅ Service areas listed by city, not zip codes
✅ A direct link to your quote or contact page
✅ Weekly posts with a job photo, CTA, and call-to-action (“Book Now,” “Request Quote,” etc.)

👉 Companies that update their Google profile every week get 7x more clicks than those who don’t.

🌍 Go Beyond Google: Bing, Yelp, and 55+ Other Listings

Here’s what most HVAC contractors miss: Google cross-checks your business info against other platforms to confirm trust. Inconsistent data = lower rankings.

Your NAP (Name, Address, Phone) must be identical across all platforms, including:

• Bing Places
• Yelp
• Nextdoor
• Angi
• Apple Maps
• Facebook
• Instagram
• Yellow Pages
• Chamber of Commerce sites
• 50+ smaller local directories

Use a citation tool like Semrush, BrightLocal, or Yext — or just hire us — to fix and sync everything. When your NAP is consistent, Google ranks you higher in Maps and trusts your brand more.

📱 Social Media Profiles Count, Too

Google doesn’t just check your website or reviews — it checks your entire brand footprint. That includes your:

• Facebook Business Page
• Instagram Business Account
• YouTube Channel
• LinkedIn Business Page
• Any job board or contractor marketplace you’re listed on

Make sure your name, phone, and service area match exactly, and use your Google short name (like g.page/yourHVACname) as the link in your bios. That builds direct authority to your Maps listing and helps you rank higher.

4. Post Your Gutter Jobs to Social Media

Posting to Facebook, Instagram, and LinkedIn isn’t just about showing off clean installs or new AC units (though it helps). Regular posting actually boosts your local SEO. Google and Bing scan social media to see if your business is active, trusted, and tied to a real local presence — and that affects your Google Business Profile and Bing Places ranking.

Here’s what works best for HVAC companies:

✅ Post 1–3 times per week
✅ Share real job photos and videos — before/after HVAC installs, team shots, ductwork upgrades, filter pulls
✅ EX: “Installed new furnace and ductwork in Roseville — client upgraded to energy-efficient system!”
✅ Always include your city and service in the caption
✅ Use hashtags like #rosevillehvac, #acrepair, #furnaceinstallation
✅ Cross-post to Google Business Profile and Bing Places (they now accept image + text posts)

The goal? Turn your job site into your content machine.

HVAC businesses that post regular, geo-tagged content see up to 2x the engagement on Google Business Profiles and 42% more views on Bing and Google.

Pro Tip:  After every job, take 2 minutes to snap two photos — one before, one after. Send them to your marketing team (or post them yourself) with a one-line summary. The photos build trust, the location boosts search, and the activity shows customers you’re busy, reliable, and professional.

5. Build 100s of 5-Star Reviews

Want to rank in the top 3 on Google Maps? Want customers to choose your HVAC company over the one with 12 reviews and a blurry logo? Then you need consistent, high-quality reviews — every single month.

Google and Bing both use reviews to decide who ranks and who gets ignored in the local pack. It’s not just the number of reviews — it’s how recent they are, what they say about your services, and how quickly you respond.

✅ Respond to review within 24 hours get 12% more leads
✅ Get 3x reviews when ask if they would consider a review after



If you're serious about getting more HVAC calls, your review strategy matters just as much as your pricing or performance.

💬 Get Better Reviews

Getting reviews isn’t about luck — it’s a skill. Start by reading the customer: if they’re smiling, complimenting your crew, or praising the fast fix on their AC or furnace, that’s your moment. Don’t just hand them a card. Say something like:

“If you’re happy, I’d really appreciate a quick Google review — even just a line about your HVAC service here in Roseville. It helps us more than you know.”

Want to supercharge your reviews? Ask them to include a photo of the unit you installed or mention service details like “AC repair during a heatwave in Rocklin.”  Google loves keywords in reviews — especially when they include city names and services.

💬 The QR 5-Star Review Card

Update your HVAC business cards to include a QR code that links directly to your Google Review page.
When scanned, it makes leaving a review effortless. This simple tweak has helped our HVAC clients 2x to 4x their reviews in just a few months.

💬 Track Who hasn't given a Review

After every job, send a review link by text or email.
Save it as a shortcut in your phone so it’s always ready to paste. If they don’t leave a review right away, follow up:

Day 7: Quick reminder

Day 30: Final nudge

Use a simple CRM, a shared spreadsheet, or even a Google Sheet to track every HVAC customer and their review status.  That way, you never lose an opportunity to build trust and rank higher on Google.

6. Better ROI on Paid Advertising

Paid ads work — but only if you run them smart. You don’t need a huge budget to start, but you do need the right platform and targeting. Start small, test results, and scale what works. Here’s the breakdown ⤵

And remember: Always run separate campaigns for services like AC installs vs furnace repair. And never run paid ads for maintenance tune-ups unless you’ve got a strong upsell strategy — or you’ll lose money fast.

✅ HVAC Google Smart - Low bids

If you're new to HVAC ads or want to dip your toe in, start with Google Smart Campaigns. They’re simple to set up, run locally, and only promote the services already listed in your Google Business Profile.

Set a small budget — $500–$750 per month — and monitor performance weekly.  Smart campaigns are great for fast HVAC fixes, emergency calls, or basic visibility in Maps.

✅ HVAC LSA Ads

Google LSAs show up above the map pack and work great for call-driven HVAC leads. But here’s the catch: competition is fierce, especially in major metros, and franchises dominate this space. If you’re licensed and verified, go all in — LSAs can deliver high-intent leads for installs and repairs.  Expect to pay $1,000 to $5,000 per month based on the level of competition.

✅ HVAC Google CPC

Once you’ve got at least $4,000/month to spend, upgrade to full Google Search (CPC) Ads.
These let you target keywords like “AC installation near me” or “furnace repair [city].”  Create separate ad groups for each service, use local landing pages, and drive traffic to conversion-focused pages (not your homepage).

✅ HVAC Facebook Ads

FB ads for HVAC should always be targeting Homeowners and HOAs. Use your videos of installs, customer testimonials, or your team in action to immediately gain credibility and a click. Don't send them to your website, instead send the click to a form that you can respond to, and expect to pay $1,000 or more a month for 3 months to see growth.

SAY NO to Yelp HVAC Ads

The only reason to run Yelp Ads for your HVAC company is if you want to gain (a) more yelp reviews, and (b) you want to get small paying repair jobs and hope they become entire replacement jobs. If you do run them, expect to pay $4,000 or more a month for a boatload of leads that are going to price gouge you to death. Sorry, not sorry, it's the truth.

SAY NO to NextDoor Ads

Nextdoor Ads are like a referral you get, but you pay for them. The platform itself doesn't have the ROI statistics to make a big or even a small budget worth it. Instead post to Nextdoor for Free, and ask friends and family to reference you on the platform.

7. Compete with Private Equity via Branding

Homeowners don’t remember “the guy who fixed their AC once.” They remember the HVAC company with the clean van, matching uniforms, sharp logo, and a pro-looking estimate that made them feel like they hired a real business — not a side hustle.

In 2025, private equity firms are buying up HVAC companies across the country and flooding local markets with polished brands, massive ad budgets, and in-house sales teams.

If your business doesn’t look the part, you’ll lose the lead — even if you’re more experienced.



Whether you're installing a $15K system or repairing a busted unit, your branding and presentation will determine if you win the job or get ghosted. Here’s how to show up like the company everyone recommends:

✅ CRM = Easier Quotes and Invoicing

Still using Notes or Word? Upgrade to a CRM (or even a smart Google Sheet system). Jobber, Housecall Pro, and others are great options but expensive. If you want a customized CRM on a budget, we can build it for you in 2 days for only $999.

✅ Vehicle Wraps and Uniforms

Your truck is a moving billboard — and your team’s appearance matters.  A wrapped van and branded shirts show you’re serious.  Homeowners are more likely to call you just from seeing your truck parked down the block.

✅ 8.5" x 11" Door Knocker - Big Homes

In high-income neighborhoods or during install season, use full-page, glossy door hangers with before/after photos, reviews, and a clean offer.
These work great for promoting heat pump installs, full replacements, and ductwork upgrades.

✅ Branded Proposal & Agreements

Don’t send out a Word doc quote that looks like it was built in 5 minutes.  Use branded proposals with your logo, service list, and sharp formatting. Whether emailed or printed, your quote should look like it came from a licensed HVAC company — not a handyman.

✅ Cool and Hot HVAC Logo

Your logo doesn’t need to be flashy — just memorable and versatile.  Design it to stand out on black/white backgrounds, apparel, trucks, and forms.  Keep it simple, clean, and bold. No tiny fonts. No gradients. No fluff. We provide full logo services as part of our CMO program for a price you wont' believe.

✅ 3x5 Door Knocker - use anywhere

Perfect for quick canvassing or leaving behind at service calls.  Include a QR code to your reviews, a phone number, and a photo of your team or install.
This is a low-cost way to build visibility across neighborhoods, strip malls, and supply houses.

8. Build a Home Improvement Network of Referrals, Customers, and Growth

You don’t need to run ads every day to grow. Some of your best HVAC leads will come from referrals — not search engines. Past customers and other local contractors can keep your schedule full, especially during shoulder seasons or slow months.



The key is building a real local network — not just hoping someone drops your name. Here’s how HVAC pros can do it right:

✅ Build a Local Contractor Circle

Partner up with roofers, plumbers, insulation companies, electricians, solar installers, and general contractors — anyone who steps inside or near a home's HVAC system.

Every one of them walks past noisy furnaces, clogged filters, broken vents, or outdated thermostats.
If they trust your work, they’ll send you leads (and expect the same in return).



Set up a simple group text thread or a monthly coffee meetup to share customer updates, seasonal tips, and referral opportunities.

✅ Help Each Other Rank in Search Engines

Want to boost your visibility on Google, Bing, and even social media? Start trading backlinks, tags, and shout-outs with your trusted local partners.

Mention their businesses in your “Trusted Local Pros” blog post, a city landing page, or tag them in Facebook, LinkedIn, and Instagram posts. Ask them to return the favor.



Search engines like Google and Bing see this as a sign of local authority and relevance, while social media algorithms reward mutual engagement — giving everyone more reach, visibility, and credibility.

Full HVAC Marketing and HVAC Leads

If you’re done wasting time on DIY marketing or paying too much for agencies that don’t deliver, it’s time to upgrade.

Our HVAC Marketing CMO program does it all for you for a fraction of the cost of those big firms!

✅ 20–35x ROI.
✅ No long-term contracts.
✅ Exclusive support in your service area.

Book your free consult today — and let’s grow your HVAC company the smart way.