Best months to run Facebook Ads and when to never run them

Spring – The Start of Home Maintenance Season

Spring (March-May) is when homeowners start preparing their homes for warmer weather. Here's how spring affects home services, broken down by region.

Northwest (Oregon, Washington, Northern California)

• Gutters: With constant spring rains, gutter companies should target homeowners needing gutter cleaning and repairs to prevent water damage. Ads promoting leaf guards or gutter inspections will work well.
  Keywords: "spring gutter cleaning," "gutter repair services Northwest," "leaf guard installation," "prevent water damage gutters."
• Roofing/Metal Roofing: The rainy season makes this a good time to promote roof inspections and roof repairs for storm damage prevention.
  Keywords: "roof inspections Northwest," "storm damage roof repair," "roof maintenance spring."
• HVAC: While the weather remains mild, target ads for HVAC tune-ups before the summer heat kicks in.
  Keywords: "spring HVAC tune-up," "HVAC maintenance Northwest," "AC inspection services."

Southwest (Arizona, Nevada, Southern California)

• Gutters: Focus on gutter installation ads, targeting new homes or those preparing for upcoming summer storms.
  Keywords: "gutter installation Southwest," "storm-ready gutters," "new gutter systems Southwest."
• HVAC: Spring is critical for AC tune-ups in the Southwest, where homeowners want to ensure their cooling systems are ready for summer.
  Keywords: "AC tune-up Southwest," "HVAC service Arizona," "prepare AC for summer."
• Construction: Promote outdoor projects like patio or pool installations as the dry weather is perfect for building.
  Keywords: "patio installation Southwest," "outdoor construction Arizona," "pool building Southern California."

South (Texas, Louisiana, Alabama)

• HVAC: With temperatures rising early in the season, ads for HVAC maintenance and new AC installations will perform well.
  Keywords: "AC installation Texas," "HVAC repair Louisiana," "prepare AC for summer South."
• Roofing: Spring storms are common in the South, making this a great time to promote storm-resistant roofing solutions.
  Keywords: "storm-resistant roofing Texas," "roof inspections after storm," "roof repair South."
• Plumbing: After heavy rains, promote drainage solutions and plumbing inspections to avoid flooding issues.
  Keywords: "plumbing inspection South," "drainage solutions Texas," "emergency plumbing after rain."

Midwest (Illinois, Ohio, Indiana)

• Gutters: Promote spring gutter cleaning to prevent clogs from winter debris.
  Keywords: "spring gutter cleaning Midwest," "prevent clogged gutters Illinois," "gutter maintenance spring Midwest."
• Roofing: Advertise roof inspections and repairs to address damage from winter storms.
  Keywords: "roof inspections after winter," "storm damage roof repair Midwest," "roof maintenance services."
• Construction: Homeowners in the Midwest start planning home remodels and expansions during the spring, so ads for general construction services will gain traction.
  Keywords: "home remodeling Midwest," "spring home expansion Illinois," "construction services Ohio."

Mid-North (Minnesota, Wisconsin, Michigan)

• Roofing: Spring is essential for roof inspections to catch any damage from snow and ice during the long winter months.
  Keywords: "roof inspections after snow," "ice damage roof repair Mid-North," "roof maintenance Minnesota."
• Plumbing: Promote pipe inspections to prevent thawing issues that can cause leaks and water damage.
  Keywords: "pipe inspection Mid-North," "thawing pipe services Wisconsin," "prevent leaks plumbing Michigan."
• Restoration: Ads for mold prevention and water damage repair from melted snow can bring in a lot of leads.
  Keywords: "water damage repair Minnesota," "mold prevention services Wisconsin," "spring restoration Michigan."

Northeast (New York, New Jersey, Pennsylvania)

• Gutters: Promote gutter cleaning services to prevent spring rain from causing water damage.
  Keywords: "spring gutter cleaning Northeast," "water damage prevention gutters," "gutter inspection New York."
• Metal Roofing: This is a good time to push the durability and storm resistance of metal roofing before the wet season.
  Keywords: "metal roofing spring Northeast," "storm-resistant metal roofs," "durable metal roofing."
• Restoration: Water damage restoration services should focus on spring flooding risks and mold prevention.
  Keywords: "flood damage repair Northeast," "mold remediation Pennsylvania," "water damage services New Jersey."

East (Virginia, North Carolina, Washington D.C.)

• Roofing: Target ads for roof inspections and leak prevention after heavy spring rains.
  Keywords: "roof inspections Virginia," "spring leak prevention roofing," "roof repair after rain."
• Plumbing: Highlight emergency services for drainage issues caused by spring storms.
  Keywords: "emergency plumbing Virginia," "spring drainage services North Carolina," "plumbing repair after rain."
• Restoration: Push flood damage restoration ads during heavy rainfall periods.
  Keywords: "flood damage restoration Washington D.C.," "water damage services East Coast," "emergency restoration North Carolina."

Southeast (Florida, Georgia, South Carolina)

• HVAC: Florida and the Southeast see rising temperatures early, making this the time to promote HVAC system tune-ups or new installations.
  Keywords: "HVAC tune-up Florida," "AC installation Southeast," "prepare AC for summer."
• Plumbing: Focus on ads for drainage solutions to prevent flooding during spring rains.
  Keywords: "spring plumbing inspection Southeast," "emergency plumbing repair Georgia," "drainage services Florida."
• Construction: With a more temperate climate, construction companies should focus on outdoor renovations like deck installations.
  Keywords: "deck installation Southeast," "outdoor construction Florida," "home improvement Georgia."

Summer – Peak Demand for Cooling and Construction

Summer (June – August) brings the heat, and demand for home services soars, especially for HVAC, roofing, and construction. Let’s break it down by region.

Northwest

• Gutters: Not as active as other seasons, but storm prep ads targeting summer rains can still drive leads.
  Keywords: "storm preparation gutter services Northwest," "summer gutter installation Northwest."
• HVAC: Promote energy-efficient AC systems and maintenance to homeowners preparing for the warmer months.
  Keywords: "summer AC installation Northwest," "energy-efficient HVAC."
• Construction: Focus on outdoor home improvement projects like decks and patios.
  Keywords: "deck building Northwest," "outdoor construction Oregon."

Southwest

• Gutters: Promote new installations to help homeowners prepare for monsoon season.
  Keywords: "monsoon gutter installation Southwest," "gutter services Arizona."
• HVAC: This is peak time for AC repair and installation services as temperatures soar.
  Keywords: "emergency AC repair Southwest," "summer HVAC services Arizona."
• Roofing: Advertise stormproof roofing solutions to protect homes from summer storms.
  Keywords: "stormproof roofing Southwest," "roof repair after summer storms."

South

• HVAC: Ads for emergency AC repairs are a must as the heat is relentless.
  Keywords: "emergency AC repair South," "AC installation services Texas."
• Roofing: Promote storm damage repair for roofs hit by summer storms.
  Keywords: "storm damage roof repair Texas," "emergency roof repair after summer storm."
• Plumbing: Focus on water heater installations or emergency repairs during heatwaves.
  Keywords: "water heater installation Texas," "emergency plumbing repair South."

Midwest

• Gutters: Promote storm preparation services for areas prone to summer thunderstorms.
  Keywords: "summer storm gutter services Midwest," "storm preparation gutters."
• Construction: Highlight new home additions or outdoor projects like sunrooms or pool installations.
  Keywords: "home addition services Midwest," "summer construction services Illinois."HVAC: Ads for energy-efficient cooling systems will perform well.
• Keywords: "energy-efficient AC installation Midwest," "cooling system installation Illinois."

Mid-North

• Roofing: Push roof replacements as the weather is more forgiving for construction projects.
  Keywords: "roof replacement Minnesota," "summer roofing services Mid-North."
• Restoration: Run ads for emergency water damage services during the summer storm season.
  Keywords: "emergency water damage restoration Wisconsin," "flood restoration Minnesota."
• Plumbing: Advertise frozen pipe prevention services as colder months approach.
  Keywords: "frozen pipe prevention Minnesota," "plumbing maintenance Mid-North."

Northeast

• HVAC: Push air conditioning repair and installation services.
  Keywords: "AC repair Northeast," "air conditioning installation New York."
• Roofing: Focus on roof inspections for summer storm damage.
  Keywords: "summer roof inspection Northeast," "storm damage roof repair New Jersey."
• Restoration: Promote emergency flood repair during heavy summer rainfalls.
  Keywords: "flood damage restoration Northeast," "emergency water damage repair."

East

• Roofing: Ads for roof repairs from hurricane season damage can perform well.
  Keywords: "hurricane roof repair East Coast," "storm damage roofing Virginia."
• Gutters: Focus on gutter repair and storm preparation services.
  Keywords: "storm gutter repair Virginia," "emergency gutter cleaning East Coast."
• Construction: Promote indoor renovation projects to homeowners avoiding the summer heat.
  Keywords: "home renovation East Coast," "interior construction services Virginia."

Southeast

• HVAC: Push emergency HVAC services for sudden AC failures.
  Keywords: "emergency AC repair Southeast," "air conditioning repair Florida."
• Restoration: Ads for mold prevention and water damage restoration post-hurricane season can be highly effective.
  Keywords: "hurricane damage restoration Southeast," "water damage repair Florida."
• Plumbing: Focus on emergency repairs for homes impacted by tropical storms.
  Keywords: "emergency plumbing repair Southeast," "storm plumbing services Florida."

Fall – Prep for Winter and Storm Season

Fall (September – November) is the time to get homes ready for the winter months. Ads should focus on home maintenance, especially in regions that experience harsh winters.

Northwest

• Gutters: Promote gutter cleaning and leaf guard installations to prep for heavy fall rains.
  Keywords: "fall gutter cleaning Northwest," "leaf guard installation Washington."
• Roofing: Push roof repairs to homeowners prepping for winter storms.
  Keywords: "winter roof prep Northwest," "roof maintenance fall Oregon."
• HVAC: Advertise furnace tune-ups for colder months.
  Keywords: "furnace maintenance Northwest," "fall HVAC tune-up."

Southwest

• HVAC: This is a shoulder season, but fall is a good time to promote furnace inspections and maintenance before the winter chill.
  Keywords: "furnace tune-up Southwest," "fall HVAC inspection."
• Gutters: Promote storm-prep services as fall rains arrive.
  Keywords: "storm preparation gutter services Southwest."
• Construction: Focus on indoor remodeling projects that homeowners want done before the holidays.
  Keywords: "fall home remodeling Southwest," "pre-holiday renovation."

South

• Roofing: Promote roof inspections before the winter storm season begins.
  Keywords: "roof winter inspection South," "roof repairs before winter."
• Gutters: Highlight gutter cleaning specials to prep for winter rains.
  Keywords: "fall gutter cleaning Texas," "gutter maintenance before winter."
• Restoration: Advertise water damage and mold remediation services as hurricane season wraps up.
  Keywords: "hurricane mold remediation South," "post-hurricane water damage repair."

Midwest

• Gutters: Promote gutter cleaning services to prevent clogs from falling leaves.
  Keywords: "fall gutter cleaning Midwest," "leaf gutter services Illinois."
• HVAC: Focus on furnace tune-ups and boiler maintenance.
  Keywords: "furnace maintenance Midwest," "boiler inspection services Illinois."
• Roofing: Push roof repairs and winterproofing services.
  Keywords: "winterproof roofing Midwest," "fall roof repair."

Mid-North

• Gutters: Focus on gutter cleaning and storm prep.
  Keywords: "fall storm gutter cleaning Mid-North," "gutter maintenance fall Michigan."
• Plumbing: Promote frozen pipe prevention services.
  Keywords: "frozen pipe prevention Wisconsin," "fall plumbing services."
• Restoration: Ads for storm damage repair and emergency services will perform well.
  Keywords: "storm damage restoration Wisconsin," "emergency restoration fall Minnesota."

Northeast

• Roofing: Promote roof inspections to prep for winter snowstorms.
  Keywords: "roof inspection before snow Northeast," "winterproof roof repair New York."
• Gutters: Run ads for fall gutter clean-outs before the first snow.
  Keywords: "fall gutter cleaning Northeast," "leaf removal gutter services."
• HVAC: Push furnace maintenance specials to get systems ready for cold weather.
  Keywords: "furnace maintenance specials Northeast," "fall HVAC tune-up New Jersey."

East

• Roofing: Advertise stormproof roofing services for winter preparation.
  Keywords: "winterproof roofing East Coast," "roof maintenance Virginia."
• Plumbing: Focus on drainage services to prevent flooding during fall rains.
  Keywords: "fall drainage services East Coast," "plumbing repair Virginia."
• Construction: Promote indoor renovations before winter sets in.
  Keywords: "home renovation East Coast," "pre-winter home construction."

Southeast

• HVAC: Fall is the perfect time to advertise furnace tune-ups before colder months.
  Keywords: "fall furnace tune-up Southeast," "HVAC inspection before winter."
• Roofing: Promote roof inspections before the winter storm season.
  Keywords: "roof storm preparation Southeast," "fall roof inspection."
• Restoration: Push ads for water damage restoration and storm damage repair.
  Keywords: "storm damage restoration Southeast," "hurricane water damage repair Florida."

Winter – Emergency Services and Last-Minute Projects

Winter (December – February) brings cold weather, which leads to spikes in demand for emergency services across various home service industries.

Northwest

• Gutters: Promote gutter cleaning after winter storms.
  Keywords: "winter gutter cleaning Northwest," "post-storm gutter services."
• Roofing: Focus on emergency roof repairs for snow and ice damage.
  Keywords: "emergency roof repair Northwest," "snow damage roof repair."
• Plumbing: Push emergency frozen pipe services.
  Keywords: "emergency frozen pipe repair Northwest," "frozen pipe plumbing Washington."

Southwest

• HVAC: Promote furnace repair for homes that aren’t prepared for colder winter nights.
  Keywords: "furnace repair Southwest," "emergency HVAC repair."
• Gutters: Run ads for gutter repairs after winter storms.
  Keywords: "post-storm gutter repair Southwest," "winter gutter services Arizona."
• Roofing: Advertise roof repairs for storm damage.
  Keywords: "winter storm roof repair Southwest," "roof services after storm."

South

• Plumbing: Focus on emergency pipe repairs during unexpected freezes.
  Keywords: "frozen pipe repair South," "emergency plumbing services."
• HVAC: Promote furnace repairs and emergency heating services.
  Keywords: "furnace repair Texas," "emergency HVAC services."
• Restoration: Push water damage restoration ads during winter storms.
  Keywords: "storm damage restoration South," "water damage repair."

Midwest

• Roofing: Promote snow removal services for roofs.
  Keywords: "roof snow removal Midwest," "winter roof services."
• Gutters: Focus on gutter repairs to handle ice dams.
  Keywords: "gutter repair after ice dam," "winter gutter services Midwest."
• HVAC: Run ads for emergency heating repairs.
  Keywords: "emergency furnace repair Midwest," "winter heating repair services."

Mid-North

• Plumbing: Advertise frozen pipe repair services during deep freezes.
  Keywords: "frozen pipe repair Wisconsin," "emergency plumbing Mid-North."
• Restoration: Focus on water damage restoration due to burst pipes.
  Keywords: "burst pipe restoration Minnesota," "winter water damage repair."
• Roofing: Push roof repairs after snowstorms.
  Keywords: "snowstorm roof repair Minnesota," "roof repair after snow."

Northeast

• Roofing: Advertise emergency snow removal and ice dam prevention services.
  Keywords: "snow removal roof services Northeast," "ice dam prevention."
• Plumbing: Focus on emergency pipe repairs for homes impacted by freezing temperatures.
  Keywords: "frozen pipe repair Northeast," "emergency plumbing services."
• Restoration: Push water damage restoration ads during heavy snowfalls.
  Keywords: "winter water damage restoration Northeast," "snowstorm damage repair."

East

• Roofing: Promote emergency roof repairs after winter storms.
  Keywords: "emergency roof repair East Coast," "winter roof damage repair."
• Plumbing: Push frozen pipe repair services during freezing nights.
  Keywords: "frozen pipe plumbing East Coast," "emergency pipe repair Virginia."
• Restoration: Advertise storm damage repair for water or wind damage.
  Keywords: "storm damage restoration East Coast," "winter storm restoration."

Southeast

• Plumbing: Promote pipe insulation and emergency services for winter cold snaps.
  Keywords: "pipe insulation Southeast," "emergency plumbing repair."
• HVAC: Focus on furnace repair and maintenance ads.
  Keywords: "emergency furnace repair Southeast," "winter HVAC maintenance."
• Gutters: Push post-storm gutter cleaning services.
  Keywords: "post-hurricane gutter cleaning Southeast," "winter gutter cleaning Florida."

Never Run Facebook Ads during these weeks

While timing your Facebook ads to match seasonal trends is crucial, it’s just as important to avoid running ads during certain high-cost periods. Some months see a massive spike in advertising competition, which can drive up your cost-per-click (CPC) and burn through your ad budget quickly. Here’s why you should never launch or keep Facebook ads live during the following times:

Presidential Election Months (August – November)

Every four years, the months leading up to a presidential election are a nightmare for advertisers. Major political campaigns pour millions of dollars into Facebook ads, flooding the platform and drastically increasing ad costs across the board. If you're a home service company, you're not just competing with local businesses—you're competing with political campaigns with massive budgets. The result? Sky-high CPCs and fewer impressions for your money.

Avoid running ads during:

• August through November of an election year.
• Especially September and October, when political ads hit their peak.
• Impact on CPC: Costs can increase by as much as 20-30% during this period, making it difficult for home service companies to get a return on their ad spend.

Black Friday (November)

As November rolls around, Black Friday takes over the advertising world. Retail giants flood Facebook with ads, promoting holiday sales and special offers. Home service companies, including gutter contractors, HVAC specialists, and roofers, typically don't offer the kind of consumer-facing deals that dominate the holiday season, so it's best to pause your ads to avoid wasting your budget on inflated CPCs.

Avoid running ads during:

• The week of Black Friday (usually the last week of November).
• Ads leading into Cyber Monday, which often extends the holiday shopping frenzy. Impact on CPC:
• Expect to see a significant increase in CPC as e-commerce brands outspend most service industries.

New Year's Eve and New Year’s Day

The end of the year and New Year’s Day are typically reserved for big brand ads and celebratory campaigns. Like Black Friday, this period is dominated by consumer sales, big-box retailers, and entertainment companies pushing year-end promotions. Home service companies are unlikely to see much success in this noisy space, and you’ll be left paying a premium for fewer clicks.

Avoid running ads during:

• The last week of December leading into New Year's Day.
• Impact on CPC: Costs can skyrocket as many advertisers rush to spend the last of their budgets before the year ends.